Do US Internet Users Plan to Shop Digitally or In-Store on Black Friday 2018*? (% of respondents) - eMarketer
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Do US Internet Users Plan to Shop Digitally or In-Store on Black Friday 2018*? (% of respondents)

Do US Internet Users Plan to Shop Digitally or In-Store on Black Friday 2018*? (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Periscope By McKinsey

  • Methodology:

    Data is from the October 2018 Periscope By McKinsey "Black Friday 2018 Shopping Report: Consumers are eager, more digital and willing to spend." 2,522 internet users ages 18-69 in Canada (n=507), Germany (n=505), the UK (n=509) and the US (n=1,001) were surveyed online in September 2018. The survey samples were equally weighted between female/male respondents in all countries. Periscope By McKinsey provides a suite of marketing and sales analytics solutions.

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