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(among impressions measured by Meetrics)
Data is from the April 2017 Meetrics report titled "Viewability Benchmarks." Data is based on billions of digital display ad impressions served on desktop, smartphone and tablet devices in Austria, France, Germany and the UK measured quarterly. Impressions triggered by fraudulent activities were excluded from the benchmarks. Meetrics is an ad verification company. Data is also gathered from the April 2016, July 2016, October 2016 and January 2017 Meetrics reports titled "Viewability Benchmarks."
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