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(among impressions measured by Meetrics)
Data is from the April 2017 Meetrics report titled "Viewability Benchmarks." Data is based on billions of digital display ad impressions served on desktop, smartphone and tablet devices in Austria, France, Germany and the UK measured quarterly. Impressions triggered by fraudulent activities were excluded from the benchmarks. Meetrics is an ad verification company. Data is also gathered from the April 2016, July 2016, October 2016 and January 2017 Meetrics reports titled "Viewability Benchmarks."
Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
Programmatic Ad Performance Metrics in the Americas and Worldwide: Header Bidding Impression Share, Desktop vs. Mobile*, H1 2017 & H1 2018 (% of total via PubMatic's platform)
What Motivates US Digital Buyers to Purchase from a Display Ad? (% of respondents, June 2018)
UK Digital Ad Performance Metrics, Jan-July 2018 (among impressions analyzed by DoubleVerify)
Most Effective Local Marketing and Ad Tactics for US Local Marketers, June 2018 (% of respondents)
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
How Header Bidding Is Moving Into Apps
Programmatic In-Housing Is About Digital Transformation—Not Just Media Buying
First-Price Auctions Are Driving Up Ad Prices
Five Charts: Why Users Are Fed Up With Digital Ads