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(billions, % change and % of total media ad spending)
Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
What Do Magazine Publishers Worldwide Consider to Be the Most Effective Type of Native Advertising? (% of respondents, Dec 2018)
Percentage of Magazine Publishers Worldwide Overall Advertising Revenues From Native Advertising in 2017 vs. 2021* (% of respondents)
How Likely Are Magazine Publishers Worldwide to Use Native Advertising as an Advertising or Service Option? (% of respondents, Dec 2018)
How Do Magazine Publishers Worldwide Measure the Effect of Native Advertising? (% of respondents, Dec 2018)
What Products and Services Related to Native Advertising Do Magazine Publishers Worldwide Provide Their Customer With? (% of respondents, Dec 2018)
Facebook’s 2018 Year in Review: And What to Expect for Usage, Advertising and Privacy in 2019
Television Update, Fall 2018: Advanced TV’s Progress in Addressable, Programmatic and OTT
How GroupM Utilizes Supply Path Optimization
How Header Bidding Is Moving Into Apps
How Many Marketers in the US Use Facebook?
Five Charts: The State of Attribution