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Data is from the April 2018 Advertiser Perceptions "DMP Report, Wave 4: Part of the Programmatic Intelligence Report 1H 2018." 345 US advertising and agency decision-makers involved in the purchase of programmatic advertising who have used or worked with DMPs in the past year were surveyed during January 2018. Respondents were from the Advertiser Perceptions Media Decision Maker Database and third-party databases.
US Total Media Ad Spending Share, by Media, 2009-2018 (% of total)
US Total Media Ad Spending Growth, by Media, 2014-2023 (% change)
Programmatic Display Ad Fraud Rates Worldwide, by Device, Q3 2018 (among impressions analyzed by Pixalate)
US Total Media Ad and Marketing Spending, by Media and Format, 2018 & 2019 (billions and % change)
US Total Media Ad and Marketing Spending, 2016-2020 (billions and % change)
US Social Trends for 2019: eMarketer’s Predictions for the Year Ahead
Programmatic Advertising Beyond Display: Automation Moves to Audio, Out-of-Home and Television
How GroupM Utilizes Supply Path Optimization
How Header Bidding Is Moving Into Apps
In Search of Scale, Direct-to-Consumer Brands Flock to TV
How D2C Darling ThirdLove Went From Zero to a Million Customers