Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Evergage | Researchscape
Data is from the June 2016 Evergage report titled "2016 Trends in Personalization" conducted by Researchscape. 250 marketers from a variety of industries were surveyed online during April 14-May 20, 2016. Respondents were from Canada (3%), Estonia (1%), France (1%), the Netherlands (1%), Portugal (1%), Russia (1%), Singapore (1%), Spain (1%), the UK (1%) and the US (85%). Respondents were from B2B companies (41%), B2C companies (13%) and both B2B and B2C companies (46%). Respondents identified their role as CEO/GM/division head (8%), CMO (1%), director of marketing (25%), marketing manager or staff member (32%), merchandiser (1%), nonmarketing (13%), online/digital/web marketer (14%) and VP/SVP of marketing (5%). Respondents identified their company's annual sales as less than $1 million (11%), $1 million-$9 million (11%), $10 million-$49 million (14%), $50 million-$99 million (6%), $100 million-$499 million (9%), $500 million-$999 million (9%), $1 billion+ (25%) and don't know (15%). Evergage is a platform that provides real-time web personalization. Researchscape is a market research publisher.
Type of Ads/Marketing for Digital Disruptor Brands* that US Internet Users Remember Most, May 2018 (% of respondents)
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Why DSPs Are Applying AI to Programmatic Bidding
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies