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(% of respondents)
Evergage | Researchscape
Data is from the June 2016 Evergage report titled "2016 Trends in Personalization" conducted by Researchscape. 250 marketers from a variety of industries were surveyed online during April 14-May 20, 2016. Respondents were from Canada (3%), Estonia (1%), France (1%), the Netherlands (1%), Portugal (1%), Russia (1%), Singapore (1%), Spain (1%), the UK (1%) and the US (85%). Respondents were from B2B companies (41%), B2C companies (13%) and both B2B and B2C companies (46%). Respondents identified their role as CEO/GM/division head (8%), CMO (1%), director of marketing (25%), marketing manager or staff member (32%), merchandiser (1%), nonmarketing (13%), online/digital/web marketer (14%) and VP/SVP of marketing (5%). Respondents identified their company's annual sales as less than $1 million (11%), $1 million-$9 million (11%), $10 million-$49 million (14%), $50 million-$99 million (6%), $100 million-$499 million (9%), $500 million-$999 million (9%), $1 billion+ (25%) and don't know (15%). Evergage is a platform that provides real-time web personalization. Researchscape is a market research publisher.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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