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Demand Gen Report (DGR) | Synthio
Data is from the November 2017 Demand Gen Report (DGR) report titled "B2B Orgs Addressing Data Concerns to Achieve Audience-Centric Goals" sponsored by Synthio. 150 B2B marketing and sales professionals predominantly from North America (94%) were surveyed during October-November 2017. Respondents identified their company's annual revenues as less than $25 million (48%), $25-$50 million (14%), $50-$100 million (6%), $100-$500 million (11%), $500 million-$1 billion (3%) and more than $1 billion (18%). Demand Gen Report (DGR) is a publication for B2B marketing professionals. Synthio is a data-solution that automates the data cleansing process.
Areas in Which B2B Marketers in North America Are Most Interested in Using Artificial Intelligence to Support Their Marketing Strategy, Q1 2018 (% of respondents)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Expectations of Artificial Intelligence Among B2B Marketers in North America, Q1 2018 (% of respondents)
US Total Media Ad and Marketing Spending, by Media/Segment, 2014-2020 (billions and % change)
Current and Expected Usage of Artificial Intelligence (AI) for Procurement and Supply Chain Processes According to Decision-Makers in Western Europe and the US, May 2018 (% of respondents)
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