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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Top 15 Smartphone Apps Among US Smartphone App Users, Sep 2018 (% reach)
Device Ownership Among US Internet Users, July 2018 (% of respondents)
Share of Average Time Spent per Day with Internet by Adults in China, by Device, 2014-2020 (% of total)
Are US Frequent Voice Command Users More Likely to Own Smart Devices? (% of internet users, Aug 2018)
Mobile App Store Revenues and Downloads for Game vs. Nongame Apps Worldwide, by OS, Q3 2018 (billions)
The Global Media Intelligence Report, 2018 : A Reference Guide to Consumers’ Media Use in 40 Countries
UK Ad Spending 2018: Digital Video Driving Ad Market Growth
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Pinterest Sees Visual Search Working in Tandem with Text Search
New eMarketer Report on Black Consumers’ Evolving Digital Usage
eMarketer Updates Worldwide Internet and Mobile User Figures