Plans & Pricing
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(among campaigns analyzed by Merkle)
Data is from the October 2017 Merkle "Q3 2017 Digital Marketing Report." Data is based on activity among Merkle clients in North America during Q3 2017. Clients included have maintained active campaigns for at least 19 months, not changed campaign objectives or product offerings and meet minimum ad spend requirements. Merkle is a performance marketing solutions agency.
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
US Advertisers and Agency Professionals Whose Media Buys Will Use an RFP, Feb 2018 (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
How Programmatic Platforms Absorb 20% of Media Ad Spend
Examining Canada's Podcast Landscape