Friday, March 07, 2014
US Hispanics are known for their heavy digital consumption, and they overindex on daily device usage to shop for local products and services. Over half of Hispanic internet users use tablets every day for local shopping, compared with less than 30% of their non-Hispanic counterparts.
Todd Haskell, senior vice president and chief revenue officer at Hearst, has overseen native advertising for decades. It was called by different names, but it was never featured as editorial content. In an interview with eMarketer, he explains why.
A retailer’s presence on social sites such as Facebook and Twitter may actually undermine consumer trust. According to new research, less than one-quarter of online shoppers say a social presence enhances their trust in a retailer.
Brazil’s mobile telecommunications space has been fertile ground for over-the-top messaging services. In a country where mobile phone services remain expensive, especially data, cost concerns drive adoption.
Thursday, March 06, 2014
Even today, nearly half of marketers may be lacking a plan for dealing with negative buzz on social sites. Still, a majority do respond to such posts.
The most fertile segment for auto brands to win buyers in the coming year will be middle-tier borrowers—a segment the industry hasn’t aggressively marketed to since before the Great Recession. According to a new eMarketer report, mobile and digital video should help marketers take advantage of this opportunity.
Nearly nine in 10 UK consumers now use a mobile phone when organizing a holiday, especially during the research phase. However, most consumers still complete travel bookings on desktops and laptops, thanks to a lack of mobile-optimized sites.
According to one survey, nearly half of all spending consumers in Canada do online goes toward products purchased from other countries. What’s the real picture of online shopping in Canada?
Wednesday, March 05, 2014
The B2B sales cycle is frequently a slow one, with a high-touch lead nurture process. Most B2Bs that have successfully incorporated tablets into their sales tactics are using the devices to demonstrate solutions to their customers.
US Hispanics’ use of mobile devices is higher than that of the total population, thanks to a number of factors, including a younger skew to its composition that also has demonstrated a preference for mobile devices over PCs, according to a new eMarketer report. Hispanics’ media consumption is increasing across all media types—creating challenges for brands.
Talk about kids and their time spent with digital, and one immediately thinks of gaming, entertainment and fun. However, learning and information gathering are also important elements of children’s internet usage. The message is very much that kids don’t just want to have fun.
Android is taking over any room left for growth in Latin America’s smartphone market. Google’s operating system claimed an 83.5% share of smartphone sales in December 2013—at the expense of virtually every other competitor in the region.
Tuesday, March 04, 2014
Marketers have long been interested in using social media analytics tools to measure social efforts, and now that they have them, they’re adopting them rapidly, with nearly two-thirds of organizations in North America using them. Campaign tracking optimization is the top use of such tools.
Shoppers aren’t too concerned with getting items at a low price. Instead, they’re looking for “superior quality products”—something consumers are increasingly prioritizing when looking to purchase.
Nearly 190 million people in Western Europe will buy via digital channels in 2014, according to a new eMarketer report; however, mcommerce in the region still trails that in more developed markets such as the UK and US. In France, Germany, Italy and Spain, mobile buyers are more likely to buy low-priced items such as books, music and games, as worries exist about goods actually arriving.
Monday, March 03, 2014
According to a new eMarketer report, shoppers abandon their digital shopping carts roughly two-thirds of the time. Viewed in isolation, digital shopping cart abandonment rates have little meaning, but when combined with other metrics, they can provide meaningful insights.
More than nine in 10 US female internet users had planned to watch last night’s Academy Awards—and almost all of them said they would use social media while viewing the event. Women turn to social networks during televised cultural events for entertainment and to see others’ reactions.
In Germany, 18 million consumers are now tablet users—double the percentage in late 2012. Tablet penetration is highest among 30- to 49-year-olds—a demographic segment likely to be employed and enjoying some disposable income.
Friday, February 28, 2014
As US teens adopt new technologies to keep them going throughout the day, the role of game consoles continues to shift. Although the devices were designed with gaming in mind, the functionality to access the internet is gaining popularity among adolescents, with more than six in 10 doing so.
In an interview with eMarketer, Mel Berning, president of ad sales at A+E Networks, predicts that TV ad spending will not grow that much as the years pass. But digital spending will. He says, “We have to accept the broader definition of TV as video.”