The smartphone is becoming the new hub of retail. The majority of US consumers shop with their phones, and in most cases, mobile is the catalyst for sales, according to a new eMarketer report.
Yahoo set off to make social media platform Tumblr a more viable destination for video advertising in October 2014 with the launch of an upgraded video player. Lee Brown, Tumblr's global head of brand partnerships, spoke with eMarketer's Danielle Drolet about the platform's push for video ads and the emergence of the format in social media.
Though mobile still lags PCs for the most-used digital travel research device, there's one area where tablets and smartphones rule among planners: content sharing. According to recent research, internet users are most likely to share travel content on social channels via mobile.
Rising regional star Colombia has joined Brazil and Mexico at the summit of the smartphone market in Latin America. This year, 14.4 million people in Colombia will use a smartphone, representing a year-over-year gain of more than 23%. In 2015, the audience will rise over 13% to top 16 million.
Online holiday shopping's biggest day, Cyber Monday, has passed, and the results are in. According to recent data, Cyber Monday was the biggest day in US online shopping history, and sales were up 15.4% year over year. In addition, online retail sales on desktop topped $2 billion—the first time that milestone was passed in a single day.
About 80% of mobile internet users in France visit social networks on mobile devices, offering brands a new opportunity to cement relationships with customers and fans.
Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But it is also one of the most embryonic—and fragmented—areas of digital advertising, according to a new eMarketer report.
Marketers are more likely to increase spending on email than any other marketing program next year, according to research. Personalization will be a theme here, with triggered and transactional emails as well as lifecycle campaigns the top two email programs of focus.
Patent trolls have been an increasingly hot topic over the past few years. As the advertising space faces this issue, advertisers and their clients must decide who takes on patent infringement risks. According to recent polling, agencies are most likely to assume the risks associated with patent trolls.
Digital and mobile media spending still account for a small share of paid ad spending in two of Asia-Pacific's largest and fastest-growing markets, India and Indonesia. In India, digital ads will account for just 12.2% of total ad spending in 2014, and mobile will represent a mere 0.5%. Meanwhile, 4.7% of total ad spend in Indonesia will go toward digital this year, and mobile will grab a measly 0.2% of the total.
Teens in Germany are surrounded by media—both digital and traditional. They may spend more time with digital platforms, but typically believe newspapers and TV are more credible.
Social media, including Facebook, Twitter, Instagram and Pinterest, was responsible for only 1.7% of sales. Despite that anemic number, social media channels—Facebook and Twitter among them—are advertising platforms, and customers' behaviors on these sites are changing as Black Friday chaos at brick-and-mortar stores spirals out of control.
The number of digital video viewers in the US will pass 200 million next year, representing nearly two-thirds of the population. While the size of the mobile audience is considerable, the numbers also point to how nonmobile video—computers and connected TV—is still going strong, according to a new eMarketer report.
In-app ads trump those on the mobile web for clickthrough rate (CTR) and eCPM, based on recent research, and ads served through a tablet app see higher average CTR and eCPM than those on smartphones. Broken down by operating system, average CTR and eCPM for in-app ads on iOS devices top those operated by Android.
Consumers in Denmark are turning to the web in record numbers to buy their Christmas gifts, with over half of digital buyers planning to purchase presents online this year. According to recent estimates, digital will account for more than 20% of total Christmas gift sales in Denmark.
Advertisers in Brazil will spend over $20 billion on paid placements this year, more than any other country in Latin America, eMarketer estimates. In 2014, Brazil will account for more than half of all paid media and digital ad spending and around 40% of mobile ad spend in the region.
Mobile internet ad spending in Australia will increase by 150.0% to near $1 billion in 2014, eMarketer estimates. This year, mobile ads will represent just over one-fifth of all digital ad spend, or 8.0% of total media spending.
ShopKeep offers small-business owners a way to manage important aspects of their business. Brian Zang, vice president of sales and marketing at the company, explains the obstacles these businesses face that lead them to choose a technology such as ShopKeep.
Mobile is the fastest growing area of digital advertising in Canada by far, a fact that's more meaningful when you consider its growing scale. Mobile internet ad spending in Canada will reach almost CA$1 billion this year, more than doubling in growth and making up 7.5% of total media ad spending overall, according to a new eMarketer report.
Digital advertising worldwide is expected to top $146 billion in 2014, according to new figures from eMarketer, which for the first time include net advertising revenue estimates for four leading ad companies in China. Collectively, they will take more than 10% of the global digital ad market this year.
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