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  • Tuesday, July 22, 2014
  • Pinning? Bet You're Doing It on Mobile

    The overwhelming majority of Pinterest sharing takes place via mobile, according to research. And despite their smaller size, smartphones are the mobile device of choice for pinning on the go.

  • The Numbers Are In: Data-Driven Marketing Spending Still Climbing

    Though spending on data-driven marketing continued its upward slope in Q1 2014, gains in revenues and profitability slowed during the same timeframe. But according to research, investments may have hit a lull, with the majority of marketers planning to keep their spending steady in the second quarter. Meanwhile, most believed profits and revenues would rebound in Q2.

  • Programmatic Making Its Way in the UK

    Trading ads programmatically is becoming increasingly common in the UK. New research suggests that it now accounts for 28% of total digital display advertising in the country, and industry sentiment is that it's only going to get bigger.

  • Monday, July 21, 2014
  • Advertisers Switch to Digital Channels for TV Tune-In

    Tune-in advertising is finding its place online, and broadcasters and syndicators are shifting dollars spent on the tactic toward digital and away from traditional channels such as radio and TV. As mobile continues to claim more of consumers' time, digital tune-in ads are helping advertisers reach their audiences via smartphone or tablet.

  • Get Ready: Commercial Viral Videos to Take Up Even More of Your Time

    Sick of viral videos? Hopefully not, because they're just getting started, with execs saying that social and viral video campaigns will see the most commercial production growth this year. As commercials go digital, senior advertisers face challenges with managing rights and royalties.

  • Germany's Shoppers Head Online for Groceries—but Not to Their Favorite Supermarkets

    More than one-fifth of consumers in Germany already buy food online, and one in six would consider doing so. However, among those who do purchase groceries digitally, buying from the websites of physical stores isn't very common.

  • Friday, July 18, 2014
  • How Old-Fashioned Are Baby Boomer Shoppers?

    Digital tools play a role in boomers' shopping, for research and actual purchases, and according to a new eMarketer report, plenty of boomers are showrooming. However, overall, they tend to be less active digitally than younger consumers.

  • Twitter Exec Shares Insights on Back-to-School Shopping

    In an interview with eMarketer, Ori Carmel, Twitter's vertical marketing manager for retail, discusses the changes that have occurred in back-to-school shopping habits in recent years. Not only is the back-to-school season longer than it ever was, today even little kids are fashion-conscious about their back-to-school choices.

  • In Western Europe, Internet Users Hop (Borders) to Shop

    Cross-border purchasing is still among the most powerful influences on ecommerce in Western Europe, according to a new eMarketer report. Nondomestic ecommerce sales will rise steadily, but not spectacularly, across the EU, with Italy and Spain lagging the UK, Germany and France.

  • Brazil Wins at Something: Digital Ad Spending in Latin America

    Digital ad spending in Latin America will hit $5.29 billion this year thanks to an increase of 28.5%, according to eMarketer estimates. Brazil will lead in mobile and online ad investments throughout our forecast period, while Mexico is expected to see the fastest gains. Meanwhile, Argentina will land at the bottom for both spending and growth.

  • Online Videos Reel In Australia's Men

    The online video viewer audience in Australia skews male and young, according to research. When it comes to video streaming sites, YouTube is far and away the top pick in the country.

  • Who's Managing Fantasy Teams in Canada?

    The number of internet users in Canada drafting fantasy sports teams is on the rise. And—surprise, surprise—males and teens are the most likely to participate in fantasy sports leagues.

  • Thursday, July 17, 2014
  • College Students May Not Be as Broke as You Think

    The common tale of the broke college student getting through the semester on nothing but instant noodles is more fable than fact. According to research, nearly all US college students spend money at a restaurant at least once per month.

  • Social Media Fever Slow to Spread Among Doctors

    Don't expect the doctor to diagnose you via social media anytime soon: Many physicians still aren't using such platforms for professional reasons. When they do log on to social networks, they're likely accessing LinkedIn or physician communities.

  • Mobile Shoppers in Western Europe Tap 'Buy' Button More

    Rapid mcommerce activity is a key driver of Western Europe's strong ecommerce market, according to a new eMarketer report. As more smartphone users in the region turn to their phones to research and purchase products, retailers are feeling the pressure to adapt their strategies.

  • APAC Digital Ad Spending to Jump Nearly 20% This Year

    Investments in digital advertising in Asia-Pacific are set to rise 17.9% to total $41.07 billion this year, according to eMarketer estimates. China will continue to dominate the region's digital ad market through 2018, but growth will be most impressive in Indonesia throughout our forecast period.

  • Wednesday, July 16, 2014
  • Marketers Scramble to Unscramble Customer Data

    Marketers are upping their data collection with hopes of linking information to create a single customer profile, which many believe is critical to long-term success. However, most are struggling to act on this.

  • Extra! Extra! Read All About It (via Mobile)!

    Smartphone and tablet users of all ages are most likely to replace print newspapers with their mobile devices, and hard copy magazines aren't too far behind when it comes to abandonment. But instead of getting rid of their TVs and other digital devices, smartphone and tablet owners are multiscreening.

  • Summer of Sports Set to Kick-Start Ultra HDTV Uptake in the UK

    High-definition TV (HDTV) ownership in the UK is on the rise, and interest in Ultra HDTV is increasing. A new broadcasting specification for Ultra HD was recently approved, and more content for this format is becoming available—kick-started by the FIFA World Cup and upcoming Commonwealth Games. Ultra HDTVs may be getting a foothold in the UK market.

  • Tuesday, July 15, 2014
  • Microsoft to Surpass Yahoo in Global Digital Ad Market Share This Year

    Yahoo will increase its global digital ad revenues by about 3% this year after declining in 2013, according to new figures from eMarketer. However, Microsoft will grow its net worldwide digital ad revenues by more than 20% over last year—just enough to surpass Yahoo in global digital ad market share for the first time.

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