Thursday, December 12, 2013
Long a B2C marketing tactic, digital video is expanding into the B2B space as more clients and prospects spend time with video, according to a new eMarketer report. One of the ways to grab the B2B audience’s attention with video? Entertaining stories.
Tablet gaming revenues worldwide are closing in on those from smartphones, according to research. Between 2012 and 2016, global mobile game revenues from tablets will grow by nearly 376.2%, compared with about 98.6% for smartphones. Despite these differences, the mobile gaming market is expanding at a rapid pace overall.
There’s a clear gender split when it comes to following brands on social media. For many women, the reason for doing so is primarily about saving money. Men, on the other hand, are more likely than women to want to be informed.
Digital ad spending in Mexico posted gains higher than 30% in the past two years and is set to break that mark once again in 2013. Thanks to investments earmarked for the 2014 FIFA World Cup in Brazil, digital ads will increase 35.3% next year. Spending on the medium will pass $1 billion in 2015 and, as double-digit growth continues through the forecast period, will account for 25.2% of total media ad expenditure in Mexico in 2017.
Wednesday, December 11, 2013
In an always-on world, mobile devices are always at-hand as consumers move from screen to screen. And according to a new eMarketer report, that always means consumers are always social.
YouTube will bring in about $5.60 billion in gross ad revenues this year, according to eMarketer’s first-ever analysis of how much advertisers spend on the platform. eMarketer expects the company to net $1.96 billion in ad revenues worldwide this year, up 65.5% over 2012.
Overall, just one-quarter of consumers plan to buy Christmas gifts on the web, but young singles and parents are more enthusiastic.
Tuesday, December 10, 2013
The rapid emergence of the everywhere, always-connected consumer places new demands on marketers. A new eMarketer report explores what that means for always-on—and always-on-demand—marketing.
Is it safe to assume that younger consumers watch more content online? Research indicates that this is the case. But millennials’ proclivity for multitasking may be having a surprising effect on the impact that digital video ads have on this age demographic.
The troubled economy is taking its toll on digital advertising, with spending on internet ads down nearly 6% between H1 2012 and the first half of this year, according to research.
Monday, December 09, 2013
“Always-on commerce” is a subtle but significant evolution from “everywhere commerce,” brought on by consumers’ ubiquitous connectivity. A new eMarketer report explores this and other key trends for next year.
Global wearable smart device sales will reach 64.0 million units by 2017, research finds. But while these smart technologies are supposed to make people’s lives easier, consumers are voicing privacy concerns.
Though Western Europe is one of the most advanced internet markets in the world, this year is the first in which a majority of residents of Central and Eastern Europe will have internet access, according to new estimates from eMarketer. Meanwhile, in Western countries, estimates have been revised in light of new data that suggests saturation is closer than ever.
Friday, December 06, 2013
While several retail categories are experiencing impressive ecommerce sales growth in 2013, none is seeing a rate higher than that of the beauty category. Research shows that brands are increasing their budgets to add certain kinds of functionality, such as user reviews and customer Q&As, to their sites.
Misha Logvinov tells eMarketer that social media has caused a big industry shift for financial services marketers: “the bar has gotten a lot higher when it comes to consumer expectations for response to their complaint.”
In terms of time spent online, the broad Middle East and Africa region lags behind the worldwide average. But a new eMarketer report explores how residents of the region spend a significant chunk of their online time on social media.
In Brazil, as in most other markets, Facebook retains the largest number of social network users. But in the country’s ample social media space, multiple social networks battle for additional marketshare and keep the market dynamic.
Thursday, December 05, 2013
There’s no question mobile devices are more important than ever in the online shopping landscape, but people still prefer PCs for researching and purchasing products and services. Research suggests that although most internet users have bought via mobile at some point, it’s a much rarer occurrence.
Social networks like Twitter and Facebook have quickly built significant mobile revenue streams—on the basis of significant mobile user populations. And research suggests that social networks have become a mobile proposition for internet users across demographics.
Internet banking is quickly becoming as popular as using bank branches, according to research. Mobile, on the other hand, still lags behind other channels in popularity.