Wednesday, April 16, 2014
Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages.
Interactive video was a smash hit in 2013, with fully played rates reaching 70.0% in North America. According to research, interactive video advertising is poised to see tremendous growth again in 2014.
Consumers in France, Germany and Spain are more than twice as likely to view TV ads favorably than ads on smartphones. Despite this, they still pay attention to ads on mobile devices.
Paid social advertising products have recently surfaced in Canada. But according to a new eMarketer report, marketers still prefer earned media efforts. Consumer engagement is the most important social marketing activity.
Tuesday, April 15, 2014
Because of their larger size, the Interactive Advertising Bureau Rising Stars ads are seeing more success than standard placements. Rising Stars are performing even better on mobile, which is driving greater message recall—as well as better brand reputation.
Many millennials say that traditional and digital ads are equally effective. But, with the exception of TV, research finds that they’re more influenced by digital advertising. Still, millennials are more likely to ignore online ads than they are traditional ones.
The UK’s ecommerce market is ramifying further as mobile penetration rises. Yet while mobile devices play an ever-greater part in shopping and buying habits, retailers must keep up with new, complex consumer behavior, according to a new eMarketer report.
Ecommerce sales in Mexico will grow 20.0% in 2014 to reach $11.43 billion. eMarketer expects increases to come on the shoulders of 10.4 million digital buyers. Though forecasts vary widely across sources, as many as 71% of internet users in the country may have purchased digitally in the past.
Monday, April 14, 2014
Facebook’s change to its News Feed algorithm has caused uproar among many, as it drastically reduces organic reach on the social site. But while marketers see organic posts as effective, the fact that organic reach has been declining since February 2012 suggests otherwise.
Finding new business is a top challenge for small businesses. Friend referrals may help, as small-business owners say they are the best marketing tactic—and a key revenue driver.
An increasing number of retailers in the UK are operating across multiple sales channels, with mobile seeing particularly strong growth in this respect. But successfully integrating so many disparate channels isn’t easy.
Friday, April 11, 2014
According to new eMarketer figures, computers and consumer electronics will claim the greatest share of US retail ecommerce sales through 2018. Digital spending on books, music and video will increase at the fastest rate throughout our forecast period.
In an interview with eMarketer, David Edelman, a partner and global co-leader of sales and marketing practice at management consulting firm McKinsey & Company, discusses how mobile tracking technology, including iBeacon, is changing retail.
Due to their limited income, younger consumers in the UK are most influenced by price when making purchase decisions. As a result, they’re turning to showrooming, just like the overall UK population.
Thursday, April 10, 2014
Total retail sales in the US are leading economic growth, rising 4.2% in 2013 to pass $4.53 trillion, according to new eMarketer figures. Ecommerce and mobile sales are fueling gains and will continue to grab share of the retail market in the coming years.
Consumer packaged goods (CPG) brands are increasing spending on digital video. According to a new eMarketer report, CPG marketers have found that better engagement and brand recall are some of the top benefits of digital video.
UK marketers cite increased audience engagement as a top benefit to real-time social marketing. But challenges abound when it comes to who handles real-time interactions outside of the workday.
Increased mobile device adoption in Brazil has tablets and smartphones making significant dents in the country’s digital purchases. But mobile’s influence on the shopping experience goes way beyond pushing the “Place Order” button.
Wednesday, April 09, 2014
Consumers still prefer to complete purchases on desktops, but mobile search is playing a key role at the beginning of the purchase path, according to a new eMarketer report. As a result, marketers are looking to build a consistent experience for consumers across platforms.
As wearable tech usage surges, advertisers are looking to such devices as an ad platform. Wearable device connections are expected to jump more than 704.5% between 2013 and 2018, and mobile data traffic on wearables will also see large increases.