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  • Wednesday, July 30, 2014
  • What's Airbnb's Future as Millennials Move from Backpacks to Briefcases?

    Airbnb has put a dent in the leisure travel industry. According to a new eMarketer report, the impact of Airbnb is limited today because the service is often used as an inexpensive lodging alternative by younger travelers. Longer term, the threat could be substantial if these young leisure travelers continue to tap Airbnb once they become regular business travelers.

  • Transformers: Age of Digital

    Nearly all digital marketers are undergoing digital transformation. Technology is an important part of such efforts, but understanding the consumer journey is also critical. Still, while CMOs are the most likely to champion digital transformation, they're collaborating with CIOs more than ever.

  • Denmark's Content Marketers Find Video—Not Social—Most Effective

    Content marketing has taken off in Denmark, and social is the top platform for executing the tactic. However, usage doesn't always match impact, and video rules when it comes to content effectiveness. Brand awareness, increasing customer base and upping customer loyalty are the top goals of content efforts.

  • Large Digital Buyer Gap Remains Between US and Canada

    The number of people in Canada buying goods and services via digital channels will grow 6.5% this year to reach 16.2 million, eMarketer estimates. Even more people will browse or research products digitally. Despite this, Canada still lags the US when it comes to ecommerce.

  • Huge Differences in Digital Buyer Penetration Across APAC

    Digital buyer penetration in Asia-Pacific is high in the region's three most developed markets—Japan, Australia and South Korea—and much lower everywhere else, eMarketer estimates. While China trails in a distant fourth, it accounts for a large majority of digital buyers in the region, thanks to its size.

  • Tuesday, July 29, 2014
  • Connecting the Dots: Consumers Mixed over Connected Future

    As new technology brings the world closer to a completely connected future, consumer awareness and familiarity with the internet of things remains low. But, according to a new eMarketer report, that doesn't mean consumers aren't enthusiastic about the idea of a technology-driven world.

  • Who's Penny-Pinching When It Comes to Online Shipping?

    Internet users say shipping costs are the biggest digital shopping pet peeve, and these especially irritate female and older shoppers. Same-day and overnight delivery have yet to catch on among most digital buyers, with men and millennials the biggest fans.

  • Print vs. Digital in France: What Wins When

    Print isn't dead yet in France. According to research, readers in the country still turn to paper when they want to get down to the details or store information. Meanwhile, they're far more likely to use digital media to jump directly to the points they're looking for as well as share information with friends and family.

  • Monday, July 28, 2014
  • Ready or Not, the Internet of Things Is Coming

    The "internet of everything"—where the web becomes the conduit for life's activities at home, work and everywhere else—will be the next big advance in connectivity, according to a new eMarketer report. Connecting all the unconnected devices, machines and systems will involve vast numbers of new internet-enabled objects and large sums of money—and forecasts for this relatively untapped market skew high.

  • Email: The Old Kid on the Block's Still Got It

    Nearly 90% of digital marketers use email marketing frequently—a higher usage level than any other digital program—and they say it's effective for reaching all objectives. As marketers continue to up spending on email, they may want to put some toward mobile optimization: Around three-quarters of internet users say they check email on a smartphone or tablet.

  • Mobile Users in the UK Think 4G Is Just 'OK'

    The number of 4G mobile connections in the UK is steadily rising, but consumers aren't rushing to 4G service with any great deal of excitement. Many 3G-only device owners, in particular, can't see what all the fuss is about.

  • Friday, July 25, 2014
  • Could Beacons Push People off the Couch and to the Store?

    Even though most implementations using Bluetooth low energy are still in the experimental phase, beacons have emerged as a topic of interest in 2014. According to a new eMarketer report, improving the in-store experience and collecting consumer data are two reasons for the buzz surrounding beacons.

  • Social TV Effort Is No Sweat for Clorox Bleach

    Following last year's "Bleachable Moments" social TV effort success with ABC's "The Bachelorette," Clorox Bleach went at it again with extensions on Twitter, allowing fans to vote. Molly Steinkrauss, associate director of marketing communications at The Clorox Company, spoke with eMarketer about the effectiveness of social TV for consumer packaged goods brands.

  • New Delivery Options Let Western Europe's Shoppers Have It Their Way

    The habits and preferences of internet and mobile device users in Western Europe are driving retailers to embrace new delivery options, according to a new eMarketer report. That's leading to rapid advances in click-and-collect, for example, and the availability of local pickup points, including lockers. And retailers that offer digital shoppers a range of delivery speeds and costs can gain a competitive advantage.

  • Brazil's Bankers Get Digital, Both Online and via Mobile

    Brazil is one of the most advanced countries in Latin America when it comes to digital banking, thanks to both high internet and mobile web penetration. Because mobile phone users outnumber internet users, mobile banking use is on par with online banking in the nation.

  • Online, but Not Mobile, Banking Enjoys Wide Support in Australia

    The banking system in Australia is one of the most developed and concentrated in the world, and several estimates point to wide adoption of online banking among the country's 17.1 million internet users. However, mobile banking usage numbers for the country's 18.9 million mobile phone users are more variable.

  • Thursday, July 24, 2014
  • Facebook Unpublished Page Posts Up, Creepiness Factor Hopefully Down

    In an effort to provide followers with a more personalized experience, brands and companies on Facebook are shifting their advertising to Unpublished Page Posts, which allow them to target messages to select audiences. While the debate over app install ads continues, those who do run them on Facebook are holding steady.

  • Despite Time Spent, Mobile Sites Grab More Moola than Apps

    eMarketer estimates US retail sales made through mobile devices will total $57.79 billion in 2014 and represent nearly 20% of total retail ecommerce sales for the year. According to a new eMarketer report, mobile websites—not apps—are where consumers funnel their funds.

  • Europe's Affluent Stay Well Connected, Well Informed

    Device ownership among affluent consumers in Europe is on the rise. According to research, more than one-quarter claim to have a smartphone and a tablet as well as a PC or laptop—over triple the percentage who said the same in 2011.

  • Millennials: Mexico's Digital Trendsetters

    Millennials are the ultimate digital consumers in Mexico. The 15-to-34-year-old group represents one-third of the country's population but more than half of internet users, and also dominates social media and the all-important retail category.

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