After Tumblr's billion-dollar acquisition by Yahoo in 2013, questions have hovered around the site's value to the internet giant. Its user base grew 46% in 2013, according to new figures from eMarketer, and while Tumblr has potential, it remains one more "if" in Yahoo's strategy to reverse its slipping ad market share.
Smartphone users are turning to their phones to hunt for coupons, but that doesn't mean they're not trekking to the store once they've found the offers they want. In fact, they're more likely to redeem smartphone coupons in-store than via mobile, according to research. Email and search are the top ways smartphone couponers find deals.
BlackBerry's market share has been slipping around the world for several years now, first with the advent of the iPhone and later with Android's growing popularity. And this year, eMarketer forecasts, Windows Mobile will oust BlackBerry from its third-place position among the UK smartphone user base.
Instead of treating themselves to large purchases, millennials are most likely to pay off debt or loans if they were to win or inherit $100,000, according to research. What financial issues do millennials lose sleep over? Finding a good job, paying bills and being able to afford a family are top concerns.
Branded video views are still on the rise, hitting 2.89 billion in Q2 2014. But while consumer demand for such content is certainly there, recent research finds that marketers don't view branded video as very important. In addition, consumers' video preferences and the types marketers publish don't always align.
The term "binge-watch" has just been added to the Oxford online dictionary, indicative of the changing viewing habits of video viewers the world over. In the UK, however, viewers are likely to take in movie back catalogs rather than TV seasons, at least among streaming subscribers.
The news industry increased its mobile ad spending by more than 5 times in Q1 2014, according to one ad platform, helping drive total mobile ad spending in Asia-Pacific ever higher. News and real estate also experienced rapid growth.
As tablet and smartphone adoption grow, video viewing is increasingly occurring via mobile platforms. According to a new eMarketer report, tablet and smartphone video viewers tend to be young. This is a signal that content owners who cater to millennials and young adults should prioritize their mobile video programming, if they haven't already done so.
Corporate marketers aren't too confident that they're accurately measuring social media's effect, according to research. They're using fewer key performance indicators than in the past; however, they're upping their focus on more advanced ones such as engagement. Still, just 50% of corporate execs are able to measure social media's return on investment.
UK mobile phone owners aren't too swayed by fancy features when looking to purchase their next phone. Instead, those shopping for smartphones are most interested in a device with a long battery life—one that can keep up with all the time they spend with their phones.
Smartphone and tablet owners see a decent amount of ads, but that doesn't guarantee interaction. Mobile users are more likely to engage with browser ads than those in-app, but what about users who don't do either? The most common reason for ignoring ads is simply a lack of interest in the offering served, suggesting that better targeting is needed.
Most US Hispanics speak English. But according to a new eMarketer report, that does not mean they have lost their connection to Hispanic culture. Many are bilingual and can easily toggle between the two languages—and they want to.
Mobile is making its way into Germany's video gaming space, with revenues from smartphone and tablet apps up 33% year over year, according to research. Smartphones are the most popular gaming platform among the country's video gamers, and tablets are showing tremendous growth in usage, too.
Programmatic buying is set to increase across digital ad channels, including display, video and mobile. Publishers, brand advertisers and agencies cite economic efficiency, targeting and organizational efficiency as top benefits to programmatic.
Colin Helms, senior vice president of connected content at MTV Networks, tells eMarketer that as the network's viewers watch programming on a growing list of devices, keeping multichannel fans engaged is the challenge of the moment.
When it comes to paying for digital purchases, consumers in the Nordic countries have very different preferences. For example, debit and credit cards are preferred in Denmark, while invoices are popular in Sweden.
Digital buyer penetration among Latin America's population and internet users may be low, but recent research finds that smartphone users in the region aren't strangers to mobile purchases. More than half of Latin America's smartphone owners have bought via mobile.
Promoted Tweets are the most popular Twitter ad format, used by nearly 80% of marketers. But how are they performing? According to recent analysis, average CPM, cost per click and cost per engagement were all up between January and June 2014, especially the last two.
College students spend a significant amount of time online gaming. According to research, 80% of males and 70% of females in this group play digital games at least weekly. Smartphones grab the overwhelming majority of younger millennials' time spent with online games, but in terms of time spent across devices no matter the activity, PCs still rule.
Nearly half of UK digital shoppers have made a digital cross-border purchase, with better prices and product availability the top reasons for doing so. When buying from a non-UK retailer online, consumers are most likely to purchase clothing, footwear and jewelry, and they're focused on avoiding high delivery fees.
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