Millennials already make up an important share of US travel industry spending. As more millennials climb the corporate ladder, their unique travel habits show marked differences from their older peers. For example, they are surprisingly loyal, though surpassing the high bar they set requires effort, according to a new eMarketer report.
Are younger internet users oversharing? Their peers seem to think so. More than four in five US teens and young adults say that people their age share too much information online.
The internet is trending among luxury consumers in Germany. Nearly 70% of luxury and lifestyle goods buyers in the country use the web to learn about trends and possible purchases—making it the top information source.
The National Retail Federation (NRF) identified gift cards as the most sought after gift for the eighth straight holiday season. Six in 10 people hope to receive one this year and the average shopper is likely to spend $172.74 on them, adding up to a $31.74 billion market.
A new eMarketer report, “Native Advertising Update: Marketers See Healthy Spending Growth in 2015,” culls interviews with native ad experts on both the supply and demand sides of the equation about the future of the format. Though challenges remain, marketer expect to increase native spending in coming years.
Early in Q4 2014, eMarketer set out to take the pulse of the native advertising market—how were marketers using native? What metrics were they applying? What was working and what wasn't? A new eMarketer report, “Native Advertising: 12 Best Practices from Leading Marketers,” features case studies in success, including one from MINI USA.
eMarketer’s latest forecast for internet usage around the world reveals China in a strong position as the globe’s largest single market. India and Indonesia have grown penetration quickly, but growth rates are plateauing as more of their population gets online regularly. Substantial internet populations are expected in both countries.
Are you putting your bets on Black Friday weekend? According to several estimates, retailers should be—though basket sizes may be smaller than they were last year.
Digital shoppers in the UK are more likely to shop for fashion items online than any other product category. Even among the wider populace, buying clothes via digital channels is popular, certainly more so than anywhere else in Europe.
Most US children and teens under 18 have access to some sort of digital device. Though these digital natives are properly tech-savvy, it doesn't mean parents aren't keeping an eye on their online activities. Some 95% of parents reported they monitor their children's online at least somewhat closely.
What does "native advertising" mean to you? Ask 10 marketers, and you'll likely get 10 different answers. Find out what it means to Cisco Systems in our interview with global media director Radhika Narang.
There were 8.1 million tablet users in Mexico in Q2 2014. Apple came in first place, with a 44% market share during that period, down from 72% in Q2 2012. Samsung added 7 percentage points to reach a 25% slice and "other" manufacturers—including low-cost makers in the mix— went from 2% to 30% during the same period.
China, the most populous country in the world, is also it’s largest internet market, with an estimated 643.6 million people going online monthly this year. By 2018, more than three-quarters of a billion people in China will be web-enabled.
Thanksgiving is a time to be grateful for friends, family, food—and retailers? It depends on who you ask. According to one researcher, men are more likely than women to think it’s a great idea for stores to open all day on Thanksgiving, and stark differences in attitude exist across age groups.
Is progammatic the new normal in the UK? Not yet, but it will be soon, according to an eMarketer interview with PubMatic’s Bill Swanson, Country Manager, UK. But issues with transparency and the move to mobile must be overcome first.
The number of internet users worldwide will surpass 3 billion in 2015, according to new eMarketer estimates, as inexpensive mobile phones and mobile broadband connections drive internet access and usage in countries where fixed internet has been out of reach for consumers.
Many firms began using social media for some form of customer service just as soon as consumers started tweeting and posting complaints about their brands online—and while the decision to respond to those messages may have been a good one, transferring significant customer service functionality to social sites may not be a good idea. Even for the simplest of inquiries, the vast majority of consumers prefer other forms of communication.
Digital video viewers in the UK, while still heavy consumers of short-form, YouTube-like content, are more predisposed to watching long-form, TV-like content online than their US cousins. Long-form ads, it seems, are porting to the digital realm as well.
Do Canadian marketers understand programmatic? Many say they don't—and it’s holding back spending. Other concerns include whether the content they would be advertising against was really premium.
While the overall Twitter population is just a fraction of all internet users, research suggests that those who do use the microblogging service spend more on holiday gifts, start shopping earlier—and are up for buying items they see promoted on Twitter on impulse.
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