Latest Articles
Wednesday, March 20, 2013
Research on device ownership and habits among children and young teens in the UK finds that girls are more likely than boys to have a smartphone, and also typically use it more frequently. Boys generally show a preference for larger devices that can be used for entertainment.
Tuesday, March 19, 2013
Marketers are turning to a variety of rich media ad formats to drive engagement, and such ads typically perform better than standard banners. But not all rich media is created equal, and the largest, most persistent ads worldwide—such as commercial breaks and floating ads—are most likely to result in a viewable impression.
While terrestrial radio’s share of total US ad dollars is shrinking, local digital radio is a growing ad market that increased its share of the local digital pie last year. The greatest percentage of local digital radio dollars are now going to run-of-site display, followed by streaming audio.
Last year, sales of tablets in Germany were 122% higher than in 2011, and far exceeded industry predictions, according to research. Falling prices should contribute to even more remarkable uptake this year.
Monday, March 18, 2013
Mobile shopping is close to reaching critical mass with affluent consumers, particularly younger ones. Among wealthy consumers under 45, 49% are shopping on mobile, compared to 22% of older affluents.
Nearly nine out of 10 US internet users look online for health information. While the reasons vary, there are some key trends, including demographics and cost, driving more and more consumers to spend time researching health topics.
A large global study of Twitter users reveals a surprising contender for most Twitter-obsessed country: Saudi Arabia. Fifty-one percent of internet users there were active on Twitter in Q4 2012, more than any other country studied in Europe and the Middle East and well above the active Twitter penetration rate in North America as well.
Ecommerce posted encouraging gains in January 2013, despite retailers and consumers in the UK entering another year of financial uncertainty. The savings and convenience offered by digital channels will continue to drive healthy sales, while brick-and-mortar stores will likely feel more pressure.
Friday, March 15, 2013
A study shows that consumers choose video content in part based on the device they’re watching on. Feature-length movies are the content type of choice for tablet viewing, while users tend to prefer user-generated content for smartphone viewing.
Maribeth Ross, NetProspex’s vice president of marketing, spoke with eMarketer for the B2B Perspective series about using content for lead generation and customer relationship building.
For grocery shopping or discovering new products, consumers in Canada still refer to traditional media like direct mail and circulars first and foremost; however, mobile is having a big impact on how consumers in the country shop, with many looking up product information and reviews while in-store.
Nearly one-quarter of potential buyers say they might pay more for a home with a reliable connection. Young adults and urban residents are generally more concerned with having good broadband than seniors and people living in rural parts of the country.
Thursday, March 14, 2013
Marketers see digital as the future, and expect digital ad spending to grow over the next year as traditional media ad spending declines. Business-to-consumer (B2C) marketing will command the largest chunk of company revenues, according to marketers.
The growing ubiquity of Wi-Fi hotspots has been a mixed blessing for retailers. While research shows that in-store shoppers most often use mobile devices to compare prices, there has also been an increase in the use of mobile payments over the last year.
Relatively few internet users in Germany say they are likely to check out brands’ social content. But that doesn’t mean consumers in the country aren’t receptive to social media messaging. Significant numbers say that social media influences both their purchase decisions and their brand relationships.
Wednesday, March 13, 2013
While the majority of advertisers still have not used FBX, the social network’s real-time bidding exchange for serving retargeted ads, data shows Facebook is taking an ever-greater share of these impressions. Overall, the Facebook ads cost less than traditional retargeting, but clickthrough rates look to be somewhat lower.
The digital games category grew nearly 40% in 2012, according to research. Social and mobile gaming may be getting the most buzz, but PC- and console-based gaming revenues are also growing at a steady rate.
Brazil’s ecommerce market has grown by double digits for the past couple of years, and double-digit expansion is expected to continue through 2014, according to a new eMarketer report. Major sporting events will help propel ecommerce sales, along with a growing number of middle-class consumers who are adopting digital purchasing.
Tuesday, March 12, 2013
Indonesia is not officially a BRIC country, but its fast-growing economy and massive population make it an extremely important emerging market. As the country develops, more internet users are coming online. According to a new eMarketer report, rapid increases in internet and mobile internet use are projected for the coming years.
Mobile devices are playing a greater role in shopping behavior, as consumers turn to the devices to research products and prices and even make purchases. Moms are at the forefront of this trend, with 70% reporting that they used their mobile phones for at least some shopping in 2012. One-third even spent more than half their shopping time on the devices.