Latest Articles
Wednesday, April 03, 2013
eMarketer’s latest ad spending forecast projects continued, if moderate, growth for US TV ad spending, which will remain larger than digital ad spending through at least 2017. But digital video ad spending is growing much faster, especially on mobile devices.
Among those US gamers who spend hours playing on consoles or computers, physical media still reigns supreme. Mobile games are making gains, however, and adding more users fast.
Facebook is the most popular choice for companies and institutions in South Korea looking to establish a social networking footprint, even ahead of blogging and local sites. Other US-based companies are also popular among institutions there, including Twitter and YouTube.
UK consumers are getting more music online than ever before. Nearly three out of 10 UK residents legally download and stream digital music, almost double those who get digital music illegally. Unsurprisingly, digital music acquisition is more common among younger age groups, but a substantial share of older consumers also legally download and stream music.
Tuesday, April 02, 2013
The US digital TV and movie streaming audience is growing even faster than anticipated, according to a new eMarketer report. As the audience grows, content providers are creating new revenue models to attract greater market share and hang on to viewers.
US consumer packaged goods (CPG) companies are developing more mobile apps in the hopes of retaining a loyal consumer base and finding new customers with special promotions. The vast majority of CPG companies now say they have at least two apps, and 30% have six apps or more.
The eurozone crisis is back in the headlines, raising anxiety levels for consumers and businesses in the region. But nothing seems to dent the enthusiasm of Western Europe’s digital shoppers, who are pushing sales to record levels each year.
Monday, April 01, 2013
Tablets are picking up a greater share of mobile ads served, and that will only increase, as research finds that ads on the devices get substantially more clicks than on smartphones. Performance is better on tablets across a range of industries, particularly those that lend themselves to attractive, visual content.
It might seem intuitive not to send emails after 8pm, but a study suggests that the conventional wisdom is wrong. In North America, emails sent between 8pm and 12am performed best in opens, clicks, transactions, revenue and order size.
Digital video viewing is already fairly common among internet users in Mexico, but engagement remains limited. However, according to a new eMarketer report, longer-form content is gaining ground, and advertisers are paying attention.
Travelers in the UK are turning to tablets to research and book excursions. Tablet travel research peaks in the 35-to-44 age group, but otherwise usage among age groups—for both looking and booking—differs greatly.
Friday, March 29, 2013
eMarketer’s latest forecast for US online ad spending raises expectations for Yahoo! for the first time in more than a year, as signals suggest advertisers will continue to increase investment in the web giant.
US digital display ad spending will continue its robust growth this year after reaching nearly $15 billion in revenues in 2012, eMarketer predicts. And fast-growing ad revenues at Twitter will soon make it the No. 4 display ad player in the country, ahead of Microsoft and AOL.
Alexey Belyaev, head of internet research, and Tatyana Firsova, lead specialist, both at Moscow-based analytical center Video International, spoke to eMarketer about what will drive the most significant changes to internet and mobile adoption in Russia.
The UK has lagged behind the US in the percentage of book purchases coming through online retailers. However, research finds the sector is on a fast rise, growing from one-quarter of sales in 2010 to nearly two out of five in 2012.
Thursday, March 28, 2013
eMarketer has raised its forecast for advertising spending on Twitter for 2013 and 2014, estimating the company will earn $582.8 million in global ad revenues in 2013 before nearing $1 billion next year. More than half of that total will come from mobile, and mobile's share will rise over the next few years.
Local ad spending in the US continues to shift away from traditional media and toward digital, propelling growth in total local ad spending. But total ad spending is expected to remain more tilted toward digital media than is local ad spending.
Email marketing remains a tried-and-true workhorse down under. Research shows that open rates have held steady, although clickthrough rates (CTRs) have dipped somewhat. The sales and marketing industry has both the lowest open rates and CTRs, but open rates have increased over time.
Large numbers of internet users in the UK have been targets of cybercrime, and the results can have a lasting effect on their confidence as online consumers. A study has found that the aftermath of cybercrime can result in reduced online activity.
Wednesday, March 27, 2013
Entertainment, retail and travel lead with US mobile site visits, but the financial vertical boasts the highest stick rate. Travel, meanwhile, sees high on-site conversion rates.