Latest Articles
Tuesday, May 15, 2012
Frequent flyers know that tablets are a frequent site in-flight, and research shows they are one of the top electronic devices used by travelers, especially air travelers. As sales worldwide continue to rise, tablets will gain greater share as the preferred device of those trying to pass the time en route.
Despite negative economic news coming out of Spain, Facebook adoption in the country is barreling along at full steam, and the site continues to gain share over the local social network competitor. Although the site's usage is high, ad rates in Spain are lower than the worldwide average.
With access to the mobile web and apps at their fingertips, smartphone owners are using their devices to find answers and make decisions on an ever-more instantaneous basis. Younger consumers are leading the trend.
Monday, May 14, 2012
In 2011, significant upheaval in much of the Middle East and North Africa resonated beyond politics and culture, affecting business as well. Marketing spending in the region dropped about 10%, but as media outlets and advertisers regain their footing, spending is expected to rebound, led by strong growth in digital media.
Online content’s popularity has no doubt been helped along by faster internet connections, as well as internet-enabled mobile devices. And that trend shows no signs of slowing down. One study found that almost nine in 10 internet users consumed 11 hours or more of online content either at home or at work, helping bring online video, in particular, closer to mass-media status.
Are mobile wallets the future of payment? Despite enthusiasm from the tech industry and some early adopters, most consumers aren’t interested in giving up their old-fashioned wallets, at least not without some persuasion that the benefits outweigh the risks.
Friday, May 11, 2012
Max Starkov, president and CEO of hospitality industry consulting firm Hospitality eBusiness Solutions, spoke to eMarketer about the evolution of search for the hotel industry and how content optimization affects customer response.
Social network growth in Asia-Pacific is significant—projected to increase by more than 100 million users from 2011 to 2012—and showing no signs of slowing down. Among this huge social network audience, men are an active and engaged demographic segment.
Marketers have a seemingly endless number of ways to engage with audiences online. But the most common methods are straightforward emails and email newsletters, according to research by Chief Marketer. Video is also quickly emerging as a valuable tool to engage with users.
Thursday, May 10, 2012
Internet users in the US and Canada are expected to spend more than $1,000 each this year on online purchases, with US internet users outspending their counterparts in Canada by $33 on average, according to one estimate. Retailers, in turn, are ramping up online advertising to reach these ecommerce buyers.
Wealthy US shoppers—those who make at least $150,000 annually—have downloaded luxury brand apps in small numbers. But there is room for growth, since wealthy Americans are fast adopters of smart-device technology. Most importantly for luxury product mcommerce, more than 40% of wealthy smartphone owners willing to download a mobile app expressed interest in the ability to make secure and convenient in-app mcommerce purchases of luxury goods.
The future of ecommerce in Brazil is looking bright. According to research, the number of online buyers increased by nearly 9 million in 2011, and 61% of new buyers were from the country’s rising middle class. New growth has been largely driven by smaller sales, like digital downloads and toiletries.