Latest Articles
Thursday, April 18, 2013
A majority of internet users in Brazil play digital or video games, and most say they are playing more now than ever before. The PC remains the platform of choice, with the mobile phone following closely behind.
Internet users in Canada, like those in many other countries around the world, are concerned about the privacy and security of their personal information online. With the rise of smartphones putting a computer in so many pockets, those worries are multiplied—but many are taking steps to protect their data.
Video gets a small share of digital ad revenues, but it is still one of the hottest and fastest-growing formats by a wide margin. On mobile, video growth will be especially pronounced, helped along by uptake of tablets, which offer dynamic mobile ad opportunities.
Wednesday, April 17, 2013
The smartphone has wormed its way into pretty much every hour of the day, with the majority of US owners reaching for their devices first thing after waking up. These mobile devices have helped to drive the use of social media platforms, especially Facebook, as smartphone users turn to the newsfeed and games regularly.
US travelers overindex for mobile device usage and they also skew more affluent than the population as a whole. According to a new eMarketer report, now that in-flight has become a primary place where travelers turn to their mobile devices, marketers have a chance to reach this captive audience high in the sky.
For those living in urban areas in China, digital penetration is high, and engagement with new media is tremendous. The country’s city-dwelling web users lead other regions around the world in hours spent on various digital content activities, including streaming films, TV and music, and accessing online news.
Tablets have been very effective as a catch-all device to watch video and read digital newspapers, magazines and ebooks. However, dedicated ereaders continue to have appeal. Research shows the devices reached 41% of UK consumers, a higher penetration rate than in Canada or the US.
Tuesday, April 16, 2013
Tablets offer a unique, interactive user experience that extends to advertising—assuming marketers and publishers leverage the device’s capabilities. A study finds that rich media interstitial ads, pre-roll with overlay ads and banner to full-page ads are top performers across varying metrics, including increasing purchase intent, raising awareness and brand lift.
Pharma companies have been reluctant to make a move onto social, unsure of the return on investment (ROI) offered by the channel and worried about the regulatory environment. But a new eMarketer report finds that there are ways to successfully reach out to consumers through social if pharma companies take the right approach.
Newcomers to the global stage—South Africa, the Philippines, Nigeria and Kenya, along with India, a higher-profile emerging market—have a growing number of web users buying digitally. Research finds eBay has had success as an ecommerce platform in these countries, named as a top five ecommerce site in all five countries. Amazon and Google have also made strides.
When mobile network operator EE launched the UK’s first high-speed service in October 2012, many potential users didn’t understand the technology or its potential benefits. Now over 70% say they do, but cost is an issue.
Monday, April 15, 2013
Real-time bidding (RTB) is having a big impact on the way advertisers and publishers buy and sell display inventory, and that holds especially true for digital video. RTB video spending in the US is expected to rise at nearly three times the rate of digital video spending overall.
According to a survey of large organizations around the world, businesses are ready and willing to support their external social media budgets with spending on internal efforts. Internal development accounts for more than one-third of social media spending on average at the biggest companies.
Online hotel bookings have become more prevalent in Switzerland, and online travel agencies (OTAs) have stepped in to dominate the marketplace. In particular, Booking.com stands out above the pack, garnering two-thirds of OTA bookings on the heels of a significant gain in market share from 2011 to 2012.
Friday, April 12, 2013
A slim 6% of women are still getting the majority of their product information in-store, according to research; for the rest, digital is the way to go. And when it comes to buying as well, the desktop and mobile devices are now where more than half of women in the US say they are doing the majority of their purchasing.
Bruce Grant, senior vice president of business strategy at Digitas Health, spoke with eMarketer about how pharma companies can catch up to other industries in social media.
LinkedIn was used by only 7% of social network users in Mexico in 2012, a slight increase from the 5% share it held the previous year, according to research. Among job seekers, however, 22% say they use the social network for professional purposes, putting it in second place behind Facebook.
Most UK web users receive a steady stream of commercial emails. And most of this activity generates solid results for advertisers, though email seldom gets the attention paid to video ads or campaigns in social media, for example.
Thursday, April 11, 2013
While US local searchers on PCs are more likely to use the computer at the beginning of the search path, searchers on tablets and smartphones end many searches on mobile devices. Local search via apps is also rising fast, with Google Maps out front and Facebook just behind. For local searchers across devices, conversion is high.
Terrestrial radio is losing ground among 13- to 35-year-olds in the US, as they spend more time with online radio services like Pandora. Mobility and connectivity are big reasons for increased music streaming. This is driving digital music revenues up as well, by 14% this year, according to one estimate.