Nearly half of adults in Canada go online to get more information about something seen on TV. Three-quarters of those who turn to the internet after seeing a TV commercial perform simple research about the product or service advertised, but few buy something. French speakers are far more likely than English speakers to research, while English speakers are slightly more likely to purchase.
Advertisers are likely spending big money on Super Bowl TV commercials this weekend. But they may also do well by advertising on digital channels, such as ESPN and Yahoo! Sports, according to research.
Email recipients have already indicated a willingness to receive marketing messages by opting in. But research reveals that the majority of them also don't mind if marketers use their shopping preferences and habits to improve the relevance of the content in the messages they receive. Email recipients are also not averse to an increase in the number of messages they receive, as long as they've been personalized.
UK B2C ecommerce sales in December 2013 increased 18% over December 2012, according to research, and mobile sales doubled. While UK consumers continue to gravitate to ecommerce, they are doing so particularly at Christmas, making the holiday a digital event.
Business-to-consumer ecommerce sales in Latin America totaled $48.14 billion in 2013—the second-lowest worldwide—and will grow 19.8% this year to hit $57.69 billion. The region will also have the second-smallest number of digital buyers globally, with 90.3 million—just 7.9% of the total.
Last week's settlement mandating Apple to repay $32.5 million to parents whose children made unauthorized in-app purchases might have some thinking that parents do not want to spend money on apps for their kids. According to a survey, however, most parents in the US already have or intend to purchase apps specifically for their children.
Small and medium-sized businesses (SMBs) are all around us and represent a sizeable chunk of marketing spending when taken in the aggregate. But marketers and agencies have tried to push SMBs into a big-business model that fails to address their needs, research suggests. Data can help.
Recent research points toward a drop in tablet sales in 2014—down 3 million on 2013, to 14 million. But with user totals continuing their steep ascent and sales set to grow again beginning in 2016, the UK tablet market remains robust.
One in three US adults changed their primary care physician in the past five years, according to research. Consumers looking to switch are relying on word-of-mouth recommendations from friends, family and co-workers, rather than most online channels.
Rishi Dave shares with eMarketer his predictions about B2B-focused content marketing, including content marketing within the context of social media, search and mobile.
When it comes to online Christmas shopping in the UK, retailer websites are the resource that consumers rely on most, research finds. However, consumers aren't just using these sites to browse or compare prices—they're making purchases as well.
Ecommerce in Brazil has been growing steadily, boosted by expanding internet penetration and rising household income. The number of digital buyers has also been increasing at a rapid pace, but even by 2017, less than half of Brazil’s internet users will have made a purchase via online or mobile.
Most marketing professionals in the US say they plan to increase their use of content marketing this year, but challenges abound. From simply finding and organizing content to sharing it, most say they are struggling.
Consumers were willing to open up their wallets over the recent holiday season, especially when making purchases via digital channels. Research shows that revenues got a jolt on both Black Friday and Cyber Monday when compared with the previous year.
Internet penetration in France, Germany, Italy and Spain will continue to vary substantially this year, according to a new eMarketer report. Mobile is reshaping online behavior in these countries. Top online activities—such as news and weather, search, communications, social networking and entertainment—are now popular mobile activities as well.
Nearly three-quarters of mobile phone users under 35 in Canada use mobile apps for banking, according to research. And while their popularity tapers with age, they are still widespread. Users go beyond the basics of checking account balances, as well.
Always-on, always-connected consumers are spending more than one-quarter of their smartphone time with the home screen—not too surprising when one considers they pick up their phones around 100 times per day, according to research. "Fear of missing something" is one of the main reasons smartphone users are signing up for home screen push alerts/notifications.
The metrics marketers use to evaluate digital video advertising range from simple counting, such as number of impressions, to more elaborate, survey-based methods that try to assess how the ads shape audience perceptions of the brand. A new eMarketer report finds that, though it's not always easy, marketers must determine the right combination of metrics to use based on a campaign's objective.
Three in 10 digital shoppers in Denmark searched for product information with a tablet in Q3 2013, and 37% used a mobile phone. Younger adults were most likely to use mobile search options.
Infrastructure upgrades, telecom law reforms and declining prices for data plans combined to make 2013 the year of the smartphone in Latin America. A record-breaking 35.4 million users joined the smartphone market—a 45.3% increase. While the stellar expansion will be hard to beat, an additional 32.1 million people will use smartphones in 2014, bringing the total up to 145.6 million.
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