Friday, February 21, 2014
In an interview with eMarketer, Shiv Singh, senior vice president of global brand and marketing transformation at Visa, defines real-time marketing as an intersection of real-time culture, consumer desires and brand meaning. He predicts that brands will perfect measurement this year.
Mobile devices are driving UK consumers to news sites, according to research, with unique visitors rising 39% year over year in December 2013. And according to recent research, news consumers trust news sites and broadcast channels more than social media platforms.
Brazil’s mobile market has been on a steady expansion, with every year topping the previous in number of mobile connections. The trend will continue through 2014, thanks to the rising popularity of postpaid contracts and faster 3G and 4G standards gaining ground on 2G connections, currently the majority.
Thursday, February 20, 2014
US investors are increasingly using digital channels for researching, making and managing investments, according to a new eMarketer report. When it comes to such activities, consumers choose PCs over mobile devices.
Nearly three-quarters of digital brand marketers in North America invest in local marketing, but just 8% are happy with their efforts. Social media, email and websites are considered the most important digital tactics for local brand strategy, but marketers aren't prioritizing them—yet.
UK Twitter usage will see double-digit growth this year as over one-fifth of the population uses the social platform, according to new eMarketer estimates. New users from the youngest and oldest age groups will drive increases.
Consumers in Canada are adopting digital banking faster than their US counterparts, according to research. Interest rates are the primary factor that internet users consider when choosing a financial services firm, with advertising ranking fourth.
Wednesday, February 19, 2014
Branded video ad views leapt from 1.78 billion worldwide in Q4 2012 to 2.71 billion in Q4 2013—a gain of more than 50%. The electronics and automotive industries boasted the most video views for the final quarter of last year.
Personalized messages and media campaigns are a top marketing trend this year, thanks to customer demand for such communications. Marketers and agencies have seen strong results from personalized programs, such as increased response rates and sales, but high costs are a challenge.
As the Sochi 2014 Winter Olympics continue, UK Twitter users are no longer content to simply watch events on their television—they’re tweeting about the Games as well. Out of the 81% who planned to watch the Olympics, more than half said they would tweet about it. One reason for the large amount of sharing? A higher level of excitement among UK consumers compared with previous Olympics.
Android powered nearly two-thirds of smartphone internet traffic in Latin America in 2013, with iOS coming in second (28.1%). Google’s operating system registered the highest shares of smartphone internet traffic in Panama, Bolivia and Argentina. Markets like Mexico—where iOS was strongest—and Colombia were still battlegrounds.
Tuesday, February 18, 2014
The emergence of programmatic direct, native advertising and viewability was noteworthy in 2013. A new eMarketer report explores how these trends will converge this year to provide brands with a richer storytelling experience among a more engaged audience.
PCs are the main tools for booking online travel, but mobile is on the rise. Tablets have been hyped as the next big thing for travelers, but it’s smartphones that are presenting themselves as integral tools for closing out a purchase and more for travel inspiration.
Online retail executives in Spain are upbeat about prospects for 2014, and the positive outlook will drive higher sales and marketing budgets. Two key trends shaping the market are showrooming and multichannel sales.
Friday, February 14, 2014
Millennials tend to be influenced by their friends’ posts on social media, but what exactly are they buying and how? According to research, these internet users turn to different social networks to post about different product categories, and they rely heavily on their mobile devices to shop.
How do investment companies get investors to move their money to new products or services? Digital marketing is part of the answer, explains AOL's Paul Kadin. He discusses how his company targets investors at "money-in-motion" moments to drive results for clients.
Facebook is the No. 1 social network in Ireland, according to research. In addition, the majority of users go on Facebook Messenger daily—again, the top choice for chatting via social.
Another year of double-digit growth for internet ad spending in Brazil has made digital the third most popular media type among advertisers, surpassing magazines. But year over year, traditional media formats still see higher expansion rates.
Thursday, February 13, 2014
When signing in to other sites with a social network ID, users prefer to enter their Facebook information. Recent research finds that this is the top social network ID used for social logins in each region worldwide, and Facebook IDs are also No. 1 for social logins on mobile devices.
Airlines are making strides to stay connected with customers via mobile during the travel journey. In addition, the combination of Wi-Fi and in-flight entertainment provides airline-controlled media platforms that have vast potential for ecommerce sales and advertising partnerships. However, technological impediments and consumer skepticism are significant barriers.