As the percentage of hard copy book readers holds steady in Germany, the ebook audience is rising. Three in 10 ebook readers prefer reading on tablets, while 27% turn to ereaders. But despite competition from tablets and other digital devices, ereader unit sales and revenues are still increasing in Germany—and ereaders may manage to carve themselves a distinct niche.
Tablets account for nearly half of mobile ad revenues in Australia, and most mobile ad spending across all mobile devices goes to search. According to recent research, spending on mobile ads in the country has been skyrocketing.
As marketers up spending on mobile ads, they also need to measure the results. According to recent research, less than one-fifth of digital marketers are very confident in their ability to measure mobile ad return on investment, while 62% are somewhat confident. Marketers are also aiming to track the cross-channel consumer. Just 8% are able to connect mobile ad viewers across online and offline channels, while 43% can do so with limitations.
US adult web users will spend $77.52 on average on Halloween-related items this year, pushing total spending to $7.40 billion, according to recent research. While two-thirds of internet users will shop online or in-store for costumes, Pinterest has emerged as a source of Halloween inspiration—especially among millennials.
Desktops are near universal in UK doctors' offices, and smartphones have also become a part of most physicians' jobs. More than 80% of doctors in the country now use a smartphone regularly for profession-related reasons while at work. Physicians in the UK have also jumped on the social media bandwagon, with almost two-thirds accessing sites such as Wikipedia and YouTube for professional purposes.
Over 80% of female smartphone owners in Brazil go online via their phones daily. Smartphone uptake among women has paved the way to multiscreening, with social activities the most common smartphone activity while watching TV. Smartphone usage, while dominant in the social and entertainment realms, remains subdued in an ecommerce market still ruled by desktops and laptops.
Data has become a critical part of marketers' strategies, and they're adopting new technology to manage it all. Thanks to today's cross-channel consumer, integrating these tools is necessary. According to recent research, if marketers succeed at combining technologies to understand big data, they can transform their entire enterprise. If they can't, they risk extinction.
While teens beat out younger consumers in mobile phone ownership and use, the story is different with tablets. According to research, tablet use peaks among 6- to 9-year-olds—and even prekindergartners have a higher usage rate than teens. Ownership is highest among tweens, with teens trailing those ages 6 to 9 once again. When it comes time for schoolwork, too, elementary students are more likely to use tablets than those in middle and high school.
The UK is an ecommerce powerhouse in terms of spend per head. However, more than simply heading online for their shopping needs, consumers often marry the digital and physical. Buying online and collecting in-store, in particular, is already a big deal, and according to research, it's only going to get bigger.
Of the seemingly infinite ways consumers multitask with media, the most common is the use of a digital device while watching TV. According to a new eMarketer report, more internet users access second screens during shows rather than during commercials, which represents a transformation of TV from being a focal point to being just one of many screens competing for attention.
Facebook is benefitting from small and medium-sized businesses' (SMBs') increased social media efforts. The majority of SMBs have a page on the platform, and one-fifth have even used a Facebook ad or Promoted Post. Small-business owners cite connecting with customers, promoting their businesses and building an online reputation as the top uses for social media.
In France, quarterly business-to-consumer sales on digital platforms in Q2 2014 were 10.5% higher than in Q2 2013, according to recent research. Consumers now shop online more frequently than ever before.
The use of mobile payments is steadily gaining traction in the US, though hurdles to widespread adoption remain. Similar conditions are evident in Canada, where the fragmented market and the lack of devices enabled with near field communication (NFC) are slowing growth and prolonging a mobile payments future.
Not all digital ads are created equal, and according to internet users, some may not even exist in the next 10 years—for example, pop-up ads and banners. Meanwhile, the future looks bright for mobile and video, with most consumers expecting these to stick around. Of course, advertising will continue to change, and web users believe advertisers will have more consumer data and improve ad targeting efforts in the next 10 years.
Arby's tweet at last year's Grammy's, "Hey @Pharrell, can we have our hat back? #GRAMMYs," won the chain recognition across the media world, retweets from other brands and a bigger budget to do it again. In an interview with eMarketer, Josh Martin, director of digital and social media at Arby's Restaurant Group, describes how it's going.
Digital grocery shopping isn't too popular in Sweden, accounting for just 1% of grocery sales last year. However, interest is picking up, and 22% of internet users in the country have bought groceries online. Comfort, selection and saving time are the top reasons for doing so.
As companies look to expand their reach worldwide, they're turning to emerging markets. According to recent research, China is the No. 1 emerging market that global marketing leaders plan to target to grow their businesses over the next several years, and Southeast Asia and India are next in line. When choosing an emerging market to target, marketers focus most on market size and potential opportunity.
Wearable devices are becoming popular worldwide. In Canada, interest in these new devices is building, but adoption is still low.
Consumer packaged goods brands are awash in consumer data. That is the fuel for the programmatic engine that powers more targeted ad buys and gives them the ability to do things like respond in real time, according to a new eMarketer report. But corralling that data requires extra work, and automated processes require expertise and manpower.
Print newspapers are consumers preferred method for receiving ad inserts, according to research. Why the interest? Adults say they turn to newspaper fliers to find out about sales and savings as well as save time and money. Sunday newspaper inserts are the No. 1 source used to find coupons, and nearly half of consumers use weekday circulars to do so.
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