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  • Tuesday, April 08, 2014
  • Game Apps Are No. 1 for Amazon, Apple and Google

    US mobile users spend far more time with apps than the internet itself, and gaming grabs the largest share of app time. As a result, games lead in number of downloads from the Apple App Store and Amazon Appstore, as well as installs on Google Play devices.

  • Parents Failing to Keep Kids Safe Online in the UK

    Kids in the UK are getting increasingly digital, with levels of device usage rising fast. But in many cases, parents are failing to put adequate protection in place on these devices, leaving their children open to inappropriate content.

  • Affluents in Mexico Overindex for Smartphone, Tablet Usage

    Consumers in the top socioeconomic categories in Mexico (AB and C+) represent about 21% of the population, according to a new eMarketer report. Unsurprisingly, affluents in the country overindex for mobile usage across devices.

  • Monday, April 07, 2014
  • Social Usage During TV Time Still Small

    Social media has a long way to go before it becomes a standard part of TV viewing, according to research, which found that just 16.1% of viewers used a social platform when watching a program. Millennials are the age group most likely to engage in social TV.

  • How Are You Measuring Ad Viewability?

    Advertisers and publishers turn to ad verification to validate the delivery of display ads, and perhaps nowhere is that validation gaining more attention today than with viewability, according to a new eMarketer report. But as statistics suggest that viewability causes significant ad spending waste, advertisers are demanding a standardized measurement system.

  • Mobile Marketing in Spain Worth Over €110 Million in 2013

    Total spending on mobile marketing in Spain rose nearly 20% last year, according to national sources. As a result, marketers are working harder to get their messages seen by mobile phone and tablet users.

  • Friday, April 04, 2014
  • Live Online Video Popular for Business Communications

    Live online video is the No. 1 choice for business communications, beating out social media platforms by a long shot. Desktops are still the most common way to watch live online business video, though smartphones and tablets are catching up.

  • Twitter’s TV-Centricness Dials Up Sprint’s ‘Framily’ Effort

    In an interview with eMarketer, Scott Zalaznik, vice president of digital at Sprint, talks about the telecom’s Oscar success and how he sees a great deal of synergy between Twitter and TV. A live event works great for Twitter, he says, because live TV is very much in the moment, which is what Twitter is all about.

  • Third-Party Providers Drive Mobile Payments in China

    China’s mobile payments landscape is in its infancy, even as the country’s mobile commerce market is emerging as one of the largest in the world, according to a new eMarketer report. Companies outside of the traditional financial services sector are driving much of the activity and innovation around mobile payments in the country.

  • In the UK, Consumers Not Interested in Paying for Digital News

    UK consumers currently have shown little interest in paying for digital news, with around three-quarters preferring the “free” paywall model. Recent research finds that this won’t be changing anytime soon.

  • In Canada, Social Media Usage Is a Tale of Two Languages

    Language and geography pose major differences in social media behavior in Canada. French speakers in Quebec look at brand posts as closely as they look at those from friends, while English speakers in the rest of Canada show little interest in what brands have to say.

  • Thursday, April 03, 2014
  • Digital Ad Spending Worldwide to Hit $137.53 Billion in 2014

    Digital ad spending worldwide will grow 14.8% this year to reach $137.53 billion and claim over one-quarter of all ad dollars, according to new eMarketer estimates. While the US is the biggest spender on digital ads, the UK boasts the highest share of the digital ad spending pie.

  • Landing Pages Are the Top Channel Used with Email Marketing

    An overwhelming majority of marketers use landing pages as part of their marketing efforts, and research finds that these are a key feature of email programs. Emails with mobile responsive landing pages are also popular.

  • UK Consumers Still Wary of Digital Currency

    Digital currency is far from popular in the UK, according to research. A lack of knowledge is one of the biggest barriers to usage.

  • Mobile Connection Uptake Plateaus in Chile

    Mobile connection uptake has finally stalled in Chile, with a 1.2% drop bringing the total down to 23.7 million in 2013. Still, mobile connection penetration has stabilized at about 130% since 2011. Meanwhile, growing mobile internet usage signals an ongoing migration to advanced mobile devices.

  • Wednesday, April 02, 2014
  • US Smartphone Usage Nears UK Levels

    US smartphone users are gaining ground on those in the UK, eMarketer estimates. Android is the operating system of choice in both countries, but iOS claims a greater share of the US smartphone market than it does in the UK.

  • B2Bs Face a Mobile-First Future

    Smartphones and tablets are poised to become the go-to devices for most business contexts in the near future, according to a new eMarketer report. Trends such as “bring your own device” are driving this shift.

  • Digital Ad Spending in Spain Passed $1.1 Billion in 2013

    A surge in spending on mobile ads in Spain is good news for a digital ad sector that has been battling long-term recessionary pressures. As digital ad spending passed $1.1 billion in 2013, mobile ad investments were up almost 48%—and may see similar gains this year.

  • Tuesday, April 01, 2014
  • Real-Time Marketing About More than Social

    Real-time marketing is more than just a social media tactic, and marketers are using it for other marketing efforts. The majority of marketers now define real-time marketing as personalizing content when responding to consumers.

  • Small-Business Owners Won’t Put Up with Poor Customer Service

    Poor customer service is the top mistake marketers make when targeting small businesses. And even if brands win a small business over, their customer service needs to stay just as good—or they’re out.

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