Friday, April 04, 2014
Language and geography pose major differences in social media behavior in Canada. French speakers in Quebec look at brand posts as closely as they look at those from friends, while English speakers in the rest of Canada show little interest in what brands have to say.
Thursday, April 03, 2014
Digital ad spending worldwide will grow 14.8% this year to reach $137.53 billion and claim over one-quarter of all ad dollars, according to new eMarketer estimates. While the US is the biggest spender on digital ads, the UK boasts the highest share of the digital ad spending pie.
An overwhelming majority of marketers use landing pages as part of their marketing efforts, and research finds that these are a key feature of email programs. Emails with mobile responsive landing pages are also popular.
Digital currency is far from popular in the UK, according to research. A lack of knowledge is one of the biggest barriers to usage.
Mobile connection uptake has finally stalled in Chile, with a 1.2% drop bringing the total down to 23.7 million in 2013. Still, mobile connection penetration has stabilized at about 130% since 2011. Meanwhile, growing mobile internet usage signals an ongoing migration to advanced mobile devices.
Wednesday, April 02, 2014
US smartphone users are gaining ground on those in the UK, eMarketer estimates. Android is the operating system of choice in both countries, but iOS claims a greater share of the US smartphone market than it does in the UK.
Smartphones and tablets are poised to become the go-to devices for most business contexts in the near future, according to a new eMarketer report. Trends such as “bring your own device” are driving this shift.
A surge in spending on mobile ads in Spain is good news for a digital ad sector that has been battling long-term recessionary pressures. As digital ad spending passed $1.1 billion in 2013, mobile ad investments were up almost 48%—and may see similar gains this year.
Tuesday, April 01, 2014
Real-time marketing is more than just a social media tactic, and marketers are using it for other marketing efforts. The majority of marketers now define real-time marketing as personalizing content when responding to consumers.
Poor customer service is the top mistake marketers make when targeting small businesses. And even if brands win a small business over, their customer service needs to stay just as good—or they’re out.
Retailers in the UK with a digital presence are set to dispatch 865 million online orders in 2014. That will be up from 760 million in 2013, representing growth of over 14% and indicating that UK shoppers are continuing to take their purchase habits online.
Brazil’s hot-paced ecommerce space got another boost in 2013, showing strong momentum and even surpassing previous forecasts. A booming number of new digital buyers is helping pave the way.
Monday, March 31, 2014
Facebook claims nearly all orders from social media—85%—according to research. However, it doesn’t rule when it comes to average order value, landing in fourth place behind Polyvore, Instagram and Pinterest.
US mobile phone users use news apps to keep up with breaking news, and smartphones are particularly useful for this. However, consumers aren’t likely to pay for these apps anytime soon, with less than one-third saying they paid for a smartphone or tablet news app.
Three-quarters of marketers in Norway say content they create has a clear and significant effect on their business. Company websites and social networks are the most important channels of distribution.
Friday, March 28, 2014
Twitter’s active user base may be growing more slowly than expected, but it has steadily increased its ad revenues and shown that its ads can drive engagement and interaction. The social network’s relationship with TV is one area where it offers unique advertising capabilities, according to a new eMarketer report.
In an interview with eMarketer, Andrew Sinkov, vice president of marketing at Evernote, talks about how business-to-business mobile apps are influenced by the level of excellence people have come to expect from consumer apps.
More than half of internet users in the Middle East and Africa are Facebookers. However, usage varies by country, and it is highest in Egypt and Jordan. Across the region, Facebook users skew young.
In Argentina, B2C and C2C ecommerce sales grew 48.5% to reach ARS24.80 billion during 2013—and sources expect this to rise an additional 42.0% this year, bringing the total to ARS35.22 billion. Accounting for exchange rate fluctuations, however, eMarketer estimates that growth was a much smaller 6.3% last year.
Thursday, March 27, 2014
According to new eMarketer figures, Instagram usage in the US has ramped up rapidly and is already maturing, reaching regular usage levels nearly matching Twitter’s. Especially among core user groups such as millennials, Gen Xers and all smartphone users, Instagram’s penetration levels are very similar to Twitter’s.