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Retailers are using social media data, now more than ever before, for product development and promotional planning. Boston Retail Partners' "2014 Merchandise Planning and Allocation Survey" found that among retailers in North America, use of social media data for product development increased 550% from last year's study. The research also identified a 190% increase in use of promotional planning.
Responding to booming smartphone and tablet adoption, UK advertisers are quickly moving ad investment to these new devices. But advertisers should caution themselves before blindly changing channels. To date, UK mobile users are among the least likely of those in several developed nations to click on mobile display ads, even as UK advertisers record some of the highest rates of ad spending per user to reach them, according to a new eMarketer report.
This year, digital ad spending in Asia-Pacific will rise 30.3% to hit $46.59 billion, eMarketer estimates. The region will boast the second-biggest share of digital ad spending worldwide, trailing only North America, at 31.8% vs. 37.3%. With investments in online and mobile advertising totaling $23.70 billion this year, China will maintain the largest share of the region's digital ad market, at 50.9%—a trend that will continue through 2018.
Around the world, advertisers will spend $592.43 billion in 2015, according to new figures from eMarketer, an increase of 6.0% over 2014. Currently, the top five spenders in each advertising category—total paid media, digital and mobile—are the US, China, Japan, Germany and the UK. Mobile advertising is the key driver of growth around the world, and advertisers will spend $64.25 billion worldwide on mobile in 2015, an increase of nearly 60% over 2014.
Nearly three-quarters of US financial services brands have a social media presence. Banks are the most likely to be involved on social, but insurance firms take the cake for engagement—grabbing nearly half of total interactions with financial services social pages.
The magazine world isn't all about print anymore, and social media is one place where brands have looked to create a digital presence. According to recent research, Facebook boasts the highest share—nearly 50%—of "likes" and followers worldwide of US magazine brands on social. However, magazines can't write off Instagram, which has shown impressive growth in followers.
One-third of internet users in Norway plan to purchase Christmas gifts digitally this year. Consumers under 50 are the most likely to do so; 45% of those ages 30 to 49 and 44% of those 18 to 29 intend to buy presents online this season.
Jaime Carey, chief merchandising officer at Barnes & Noble, describes the bookseller's holiday social media campaign for driving customers to all channels—offline and online.
According to recent research, mobile boosted its share of Cyber Monday retail ecommerce traffic to 41% this year. Smartphones and tablets accounted for 22% of sales, a year-over-year rise of 27.6%. Cyber Monday shopping patterns were different among mobile users depending on whether they had a smartphone or tablet, with the former preferred for browsing and the latter for buying.
There's no doubt size plays a role in display ad viewability. According to recent research, in-view rates for desktop display ads are highest for 970x250 ads; for mobile, 320x50 units are the most viewable.
Millennials are renowned for their smartphone-fueled lifestyles, and in the UK, they're predictably more likely than most to glean extra information about a given product or service via their mobile phones. The traditional medium most likely to prompt such research, meanwhile, is television.
This year, nearly eight out of 10 people in Canada will access the internet at least monthly. The country's internet audience is near saturation and will not grow significantly. As in most countries, penetration is higher among younger users compared with older adults.
While foot traffic and in-store sales have certainly declined now that ecommerce sites allow consumers to purchase whatever they want at whatever time they want—oftentimes with free shipping and sometimes even same-day delivery—brick-and-mortar stores are holding on strong. Retailers would be still be wise to consider consumers' changing behaviors and how to reach them.
Paid ads have become a popular way to promote apps and downloads across smartphones. And according to recent research, in most app categories, there is a correlation between paid app installs and organic distribution of the same apps.
Do-it-all smartphones have replaced digital cameras as the most popular devices for snapping photos, and smartphone photo takers aren't holding back from pressing the capture button on their always-available mobile cameras. Smartphones have also replaced digital cameras for recording personal videos.
Over two-thirds of internet users in France still think TV ads are more effective than digital ads. Age makes a big difference, though—younger people are more likely to recognize the impact of digital ads, while older users especially downplay the effectiveness of ads on digital platforms.
More than seven in 10 smartphone users in Japan use LINE. The mobile messaging app is most popular among younger smartphone users, while females are slightly more likely than males to use the app. When it comes to following public accounts, LINE users do so to receive "stickers."
Mobile in-store payments may see some action this holiday season—and beyond—as the idea of paying with a mobile device instead of cash or credit becomes more acceptable among consumers. The main draws? Convenience and leaving behind the burden of carrying around cash.
2015 will see mobile search reach the tipping point as the majority of spend, organic traffic and paid clicks comes from smartphones and tablets—surpassing traditional desktop/laptop search activity. According to a new eMarketer report, the ubiquity of smartphones—and consumers' growing use of phones almost 24/7—means that search will be more mobile than desktop next year.
Facebook's rollout of Atlas has the potential to change how ads are targeted and measured across the digital spectrum. Executives at Facebook explain to eMarketer how Atlas works and how it will change things for marketers.
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