Thursday, November 21, 2013
Latin America will add nearly 100 million people to its social network user audience between now and the end of 2017, according to eMarketer’s latest estimates, and the lion's share will belong to Facebook, which is growing faster than the average across the region.
Facebook usage will inch up in Canada this year, where nearly 94% of social network users and almost half the total population already use the largest social site in the world, eMarketer estimates.
One in five internet users will spend a greater share of their gift budget on the web this year, research indicates. And the main reason? Convenience.
Wednesday, November 20, 2013
As more people than ever read marketing email on their phones and other mobile devices, research shows some 15% of email-triggered sales volume is coming from the mobile channel. Apple devices dominate the landscape, as does the retail industry.
A new eMarketer report explores how the sports streaming panorama is likely to improve as more content owners and broadcasters move to fill consumer demand for instant access on multiple screens. But lucrative, long-term contracts between leagues and broadcasters will act as a counterforce to progress on the digital front.
Internet users in Argentina are some of the most engaged with online media in Latin America. And for male internet users in Argentina, sports are nearly a religious matter; they showed a disproportionate level of engagement with that online category when compared to females in their respective age groups.
For consumers, email is the preferred marketing channel, ahead of brand sites and social networks.
Tuesday, November 19, 2013
Black Friday shoppers have certainly developed a fondness for online retail sites. A larger number of them plan on doing most of their shopping on an online site than at a brick-and-mortar store that day. And younger shoppers are headed online in greater numbers than their older counterparts.
eMarketer forecasts continued double-digit growth in social network usage around the world, and the numbers in India are growing faster than anywhere else. In just a few years, in fact, India will also become the world’s largest single Facebook population.
Slower growth in the UK social network user audience means that this year, for the first time, Germany will have a larger social population than the island nation, eMarketer estimates. But when it comes to Facebook, the UK is still No. 1 in the region.
Monday, November 18, 2013
With a wide range of messaging channels available to advertisers and marketers, its reasonable to expect that campaigns will improve constantly. But research indicates a fundamental gap remains between marketers’ ideas about various messaging channels, and the value that consumers find in them.
Though baby boomers and seniors are significantly more worried about privacy concerns online than the general population, they continue to share contact information and personal details without actively taking security measures. Along with reports of negative experiences online, the 50- to 75-year-old set is just as susceptible to online drama as those a third their age.
The proportion of households owning smartphones or tablets continues to rise in the UK. One consequence of this has meant more of these households shedding their older gadgets like game consoles, netbooks or even standalone cameras and consolidating around the smartphone and tablet.
Friday, November 15, 2013
Mobile has attracted a sizeable bulk of US consumers, but the vast majority use desktop and laptop computers along with mobile devices. While the number of mobile-only internet users may be small, a significant chunk are going mobile-only for particular activities—meaning marketers can still miss them on the desktop.
In a prior interview with Andrew Casale, senior vice president of strategy for the advertising exchange Casale Media, he shared his observations and thoughts on the real-time bidding (RTB) landscape. In a follow-up to that conversation, eMarketer’s Lauren Fisher spoke with Casale about some of the latest trends he’s seeing in the larger category of programmatic advertising, particularly among premium publishers and brand marketers.
While digital advertising spend is in rude health, cinema spend is the biggest victim of the changing fortunes of analog media according to research.
Brazil’s digital game space is growing at a rapid clip, taking an increasing share of the Latin American market and positioning the country as one of the largest games markets in the world. Brazil’s digital gamers still prefer free downloadable games, even ad-supported ones. But those who do pay also seem to leave satisfied.
Thursday, November 14, 2013
A new eMarketer report explores trends in paid social network advertising over the next year, including why 2013 became the year of “social acceptance,” and what that means for the future.
Programmatic approaches to media buying and more benefit advertisers and publishers alike. Barriers remain to adoption, but execs expect to make serious strides in the next two years, according to research.
As holiday shopping ramps up, internet users in Canada are buying about a fifth of their purchases online—but mobile in-store shopping does not hold much appeal.