The pressure is on when it comes to measuring and proving the impact of marketing efforts, and marketers are reporting metrics to their leadership teams more frequently as a result. Though many believe they're able to effectively present results, challenges still exist—specifically, those related to data.
Summer is in full swing, but is rising tablet ownership among households with children limiting kids' time spent outside during these warmer months—or with their traditional toys in general? According to the majority of parents, it's not.
Almost half the adult population in Denmark goes online via mobile every day, with younger users in the vanguard. Consumers still tend to conduct online activities on a computer, but when they do log on via mobile, they're more likely to visit social sites and check the news than do their banking.
The majority of mothers cite overspending on extra, unplanned items as the most frustrating part of shopping with or for their family. And all of this spending adds up, with research finding that mothers spend thousands of dollars annually on unexpected purchases.
In an interview with eMarketer, Ran Harnevo, president of video at AOL, discusses how the rise of mobile and connected TV consumption is changing the digital video streaming landscape.
Mobile banking is on the rise in Poland, and it's close to becoming a majority activity. Usage is also frequent, with research finding that more than four in five internet users in the country use their smartphone or tablet for banking at least once a week.
Advertisers in Asia-Pacific will spend $152.00 billion on all paid media channels this year, according to eMarketer estimates, and China will account for about one-third of that total. Though ad spending growth will be higher in less developed markets—especially Indonesia—more developed countries will remain on top through 2018.
The US digital video market is booming, and soaring subscriber numbers for Netflix and Hulu are one piece of evidence, according to a new eMarketer report. Why the jump? More people are gravitating toward full-length content as opposed to shorter clips.
While online dating has been a hot topic for some time and is very much accepted these days, just one-fifth of US internet users have used an online dating site or app. But this doesn't mean that consumers aren't warming up to the idea.
Smartphones are becoming increasingly influential in the retail journey of many UK consumers. When it comes to accessing retailer content via these mobile devices, apps come in a very distant second to mobile sites.
Despite strong gains in digital ad spending in Canada, the country still trails the US when it comes to online and mobile spend as a percentage of total ad investments, according to eMarketer estimates. Last year, the US was slightly ahead in this metric, and the gap will widen in the coming years.
Peru ranks seventh for internet users in Latin America. PCs still drive internet usage, with mobile devices representing a mere 10.9% of traffic. And, reflecting the early stages in which this market is, web users are predominantly young and male and spend most of their time on social.
Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer, up 5.7% over last year. As consumers globally shift their attention to digital devices, steady increases in online and mobile advertising will drive continued growth.
Digital technology hasn't stopped most shoppers from grocery shopping in stores, but because of smartphones, that in-store shopping experience is changing, according to a new eMarketer report. As brands get better at leveraging their understanding of consumer behavior, data and technology, they are able to provide shoppers info and deals when they are most likely to respond to it: in the supermarket aisle.
In Ireland, smartphone and tablet adoption have each grown rapidly over the past two years, with ownership coming in at 75% and 54%, respectively. These high ownership levels have fueled mobile device usage during TV time.
Smartphone shipments in China dwarf those in all other countries worldwide. And according to research, the nation will continue to dominate in number of smartphones shipped over the next several years.
Mobile contracts typically last two years, but according to research, that isn't necessarily preventing consumers from switching to the latest trendy device. In fact, nearly half of smartphone and tablet owners replace their devices within two years of ownership.
Security is a top concern for small businesses, with undetected malware the biggest threat. As a result, the majority of small-business owners are taking steps to protect their companies' data, and worries about security are driving technology updates.
More than three-quarters of Norway's adult web users have a profile on Facebook, and most visit the site at least once a day. However, growth is plateauing in some age groups.
Digital is playing a big role for new-vehicle shoppers in Brazil, with nearly half saying they would purchase a car online. When it comes to discussing experiences, more than four in five auto shoppers in the country would share on social.
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