Social network user penetration rates in Canada and the US are close. According to research, 87.1% of internet users in Canada access social sites at least weekly, compared with 83.3% in the US.
There's no doubt that personalization is hot, but most digital marketers still don't consider it a top goal. Even if they do, many don't use advanced tactics such as real-time personalization and predictive decisioning. The main reason? They haven't adopted the technology to do so.
The percentage of small businesses with websites has risen just slightly over the past few years, and these firms are most likely to use sites to advertise products and services. Just over half of small businesses with websites have optimized them for mobile.
When some of the biggest tech names in the world begin buying into a market space, you know it's one to watch. So start watching the smart-home space—Google, Apple and Samsung are already on the bandwagon. But consumer opinion in the UK is currently lukewarm, with cost one of the biggest prohibitive factors to smart-home device uptake.
The majority of the installed base of smartphones in Japan run Android operating systems, according to research. But the country has been relatively slow on the uptake when it comes to smartphones: As of April 2014, fewer than 40% of mobile phones were smartphones.
Seemingly overnight, programmatic advertising has become a multibillion-dollar industry, and buyers and sellers are now looking to apply it to digital video. According to a new eMarketer report, the first efforts to create programmatic video platforms tended to parallel similar efforts for display, but TV buyers will have an important voice in the development of next-level platforms.
Nearly 40% of internet users now use cloud services, research finds, and users say easier file-sharing and not having to worry about backing up data are the top ways the cloud improves life. According to industry estimates, the number of consumer cloud-based service users worldwide will rise from 2.4 billion to 3.6 billion between 2013 and 2018.
In the digital era, content marketing is a strategy at the forefront of many UK marketers' minds—partly in response to today's always-on consumers. One platform marketers are using to distribute content is social media. According to a new eMarketer report, while quality matters, content shared on social also needs to appeal to UK consumers.
US smartphone users are just as likely to check their phones when they wake up in the morning as they are to take a look when they head to bed—but they trail several other developed internet markets in both measures. However, they're more likely than most others to pick up their phones when waking up at night.
In an interview with eMarketer, IBM's Ann Rubin discusses the challenges of video and screen fragmentation. IBM spends half its budget on digital marketing, and video content has ascended in importance.
Most adults in Germany use the internet to compare prices and products, but just one-fifth buy clothes, shoes and accessories exclusively online, even when they've researched on the internet. Price, familiarity and location all play a role in where the country's consumers choose to shop.
With mobile connections steadily hovering around 130% in Chile, the market is undergoing a fast-paced modernization. While latest data showed a minimal 0.6% annual decline in overall mobile connections in March 2014, the number of mobile phone internet connections expanded 10.6% on an annual basis that month.
Fall is almost here, which means that many consumers are waiting on Apple's unveiling of the iPhone 6. iPhone users with older models are most likely to plan on upgrading, according to research, but even "tech-forward" iPhone 5s owners, young males in particular, intend to trade up.
Mobile app retention and engagement are up, and push notifications are likely playing a role in this, with push-enabled mobile app users far more apt to interact with downloaded apps. This group also shows higher retention rates and lower abandonment.
Nearly 60% of internet users in the Nordic region own a tablet, according to research, and Norway leads the pack, at 70% penetration. Looking ahead, more than one-fifth of web users in the region plan to buy a tablet in the coming months, with those in Denmark the most eager to do so.
Asia-Pacific has the second-lowest internet user and smartphone penetration rates of any region worldwide, according to new eMarketer estimates. And this won't change much in the coming years, with the region expected to sit in second-to-last place in both categories through 2018, only leading the Middle East and Africa.
Subscription video-on-demand (SVOD) services are a key driver of digital and total home entertainment rental and sales revenues, jumping 26.2% between H1 2013 and H1 2014, according to research. SVOD subscribers cite access to large content catalogs and being able to watch at any time as the top reasons for signing up.
Snapchat is the social network of choice among college students, beating out Facebook, Instagram and Twitter in daily usage levels. The disappearing photo-sharing site is also where students feel they have the most privacy, while Facebook is the least-trusted.
Many content and service providers in the media and entertainment industry in the UK are still coming to terms with the move to digital platforms. Getting UK consumers to pay for content delivered via digital channels is particularly difficult, with the most common refrain being "we'd rather not."
Internet users in Brazil are far ahead of the rest of their counterparts in Latin America in the amount of time they spend online monthly. But while some countries, such as Mexico, may lag in time spent online, Latin America's social networkers spend more time with social media than any other region worldwide.
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