Latest Articles
Friday, April 26, 2013
In March, there were 272 million requests for TV and radio programming on the BBC’s iPlayer service, representing growth over February and matching January’s record figures. The most striking change was the number of requests from tablets, which overtook those from smartphones.
Thursday, April 25, 2013
As more US consumers acquire smartphones and tablets, their online desktop activity is beginning to fall off. Email gets the greatest share of time spent on the mobile internet, while social networks are not as popular.
Hispanics represent an extremely important demographic to CPG brands: They are a fast-growing segment of the population and they are much more likely to shop for groceries than the average US shopper. And according to a new eMarketer report, their digital behavior extends to how they conduct these shopping trips.
The ecommerce market in South Korea is already fairly mature, but that isn’t hindering significant gains in certain sectors. The B2B market is huge in South Korea, and still rising—by 15% last year. B2C sales were also up 6% in 2012, while C2C transactions made the biggest gain—20%.
While UK teens lead in internet and smartphone use, their penetration rate on social networking sites is low compared with those between 18- to 34-years-old. However, video viewing gets more attention from this cohort.
Wednesday, April 24, 2013
Mobile shoppers are making an outsize impact on the ecommerce world, contributing to an increasing share of US retail ecommerce sales and exerting more influence on the overall retail market, according to new estimates from eMarketer.
According to a new report from eMarketer, US retail ecommerce spending is climbing higher, as more purchases in categories with low ecommerce sales, like food and beverage, move online. Still, despite nearly 16% growth last year, retail ecommerce accounted for only 6% of total retail sales.
Mobile phones are in the hands of more than nine out of 10 UK teens, and the percentage on smartphones is even more notable—81%. According to a new eMarketer report, this puts UK teen smartphone penetration well ahead of smartphone penetration among US teens, which will reach only about half of mobile users this year.
Tuesday, April 23, 2013
Programmatic exchanges are getting a lot of attention for their ability to deliver ads based on immediate customer insights—often at a lower cost than traditional ad buying. But there is still plenty of uncertainty: Buyers want more data to inform bids, and publishers want a better ability to control pricing.
With social media and online reviews providing new ways for customers to share product and service experiences with other consumers, companies need to stay on top of their customer relationship management (CRM) game. Research shows that getting problems resolved quickly and interacting with pleasant customer service staff kept the most US shoppers happy.
Digital ad spending in India is set for strong growth in 2013, projected to rise by 30%, according to research. In 2012, newer formats like mobile, social and video began to take share away from search and display.
While total retail sales fell by 0.7% in March, according to official figures, online shopping grew. Rain and snow may have contributed to rising digital sales, as many consumers kept away from the high street.
Monday, April 22, 2013
Social sign-in users continue to favor Facebook for logging in to sites via social network IDs, but Google has been progressively gaining share, accounting for over one-third of social sign-ins in Q1 2013. Consumer brand sites especially have seen a significant bump in Google sign-ins.
Finding new prospects is critical for B2B companies and seen as their biggest online marketing challenge. Social media is among the most challenging lead gen tactics, while email marketing, SEO and content marketing get the best results.
Mobile ad spending in Germany will leap by 70% this year, and total €105 million ($135 million), according to a leading source. Growing mobile penetration and reassuring economic news should help shift additional expenditure onto mobile platforms.
Friday, April 19, 2013
Social ad spending continues to grow, but how dollars are distributed is changing based on certain key trends in the social and digital space. Native advertising embedded into the social user experience is taking a significant share of dollars, and local outreach, as well as mobile formats, are also accounting for a greater percentage of social spend.
adidas and iProspect, its digital agency, initiated a mobile campaign in fall 2012 to measure device impact on in-store conversions. Kerri Smith, iProspect’s director of mobility, spoke with eMarketer about the adidas effort and iProspect’s overall mobile search strategy when working with brands.
Email marketing is used by most marketers in the UK, yet it still suffers from underinvestment, according to a new eMarketer report. Marketers are putting more of their budgets toward email, however, as they begin to integrate other digital tactics with email campaigns.
Thursday, April 18, 2013
Eight out of 10 US TV viewers are using cable and digital streaming technology to watch TV on their own schedules. Of those consumers, more than half binge-view TV shows—catching up on both old and current TV shows and seasons.
With smartphones and tablets in the hands of so many US consumers, a significant amount of search traffic is moving on to mobile. As such, a new eMarketer report finds that marketers are having to revamp their SEO and SEM tactics to make sure they are maximizing their presence across all search results pages.