Friday, May 10, 2013
Research shows a skew towards digital advertising among younger consumers in the UK. Over 40% of 14- to 17-year-olds believe that digital ads have greater influence than traditional TV or print ads.
Consumers in Canada are not only cutting the TV cord, they are also moving away from landline-based phone services. By 2015, three out 10 households will be wireless-only, according to research. This will further accelerate multitasking trends on mobile devices.
Thursday, May 09, 2013
Facebook will pass 1 billion active worldwide users this year, according to new estimates from eMarketer. Growth will come from countries like India, Brazil and Russia, along with the Middle East and Africa region, where penetration rates among the population are low.
LinkedIn has served as a useful tool for US financial professionals, who use the social network more than any other for business purposes. More broadly, those in finance regularly rely on social media to stay abreast of expert commentary, research people and keep up with industry news.
The UK posts the highest social networking penetration rate of any country in the EU-5, and the vast majority of that social activity happens on Facebook. eMarketer estimates the country will see 30 million Facebook users this year, well ahead of second-place Germany.
Wednesday, May 08, 2013
US consumers continue to spend more of their daily media time online, while older media lose out on time spent. Social media and online video in particular are seeing the biggest bumps in daily usage, especially as social media helps drive viewers to digital video content.
Whether consumers use Google+ as a traditional “social network” isn’t deterring the site’s influence on travel research. As Google+ is further integrated into search results, the network’s content is becoming instrumental to travel marketing.
A new eMarketer report finds that in Norway, Sweden, Finland and Denmark, internet penetration is saturated across demographic groups. Consumers have also quickly taken to smartphones. As a result, the biggest drivers of ad spending growth will come from mobile.
Tuesday, May 07, 2013
Social media brought real-time marketing to the fore, as community managers responded to real-time events with an immediate status update or tweet. But now there is an opportunity to tie more complex creative to immediate events, and according to a new eMarketer report, agencies and brands are retooling to meet these expectations.
Over half of media buyers say they will increase their investment in site, search and Facebook Exchange (FBX) retargeting. Increasing revenue is the top retargeting goal.
Internet-connected devices are seeing healthy penetration rates in households in Australia, with six in 10 owning a smartphone and three in 10 with a tablet. Second-screen viewing is becoming more popular as device usage increases.
For most consumers in the UK, convenience trumps all other advantages of online grocery shopping, well ahead of better pricing. But consumers also show a strong interest in seeing more personalized offerings, with younger consumers especially interested in these services.
Monday, May 06, 2013
Mobile accounts for a growing portion of US paid search ad clicks, at 20% in Q1 2013. But spending still lags behind at 15% of total paid search spend. Cost-per-click rates continue to decline.
Because cars are such expensive purchases, automakers have generally assumed consumers will focus their attention on professional reviews. But consumer online reviews are becoming critical to car shoppers and buyers, according to a new eMarketer report, and social is only helping make those voices even louder.
Research In Motion has held on to its stake of the market in Latin America, despite losses elsewhere. In Mexico, three out of 10 smartphone users are on BlackBerry, while Samsung and Nokia are neck-and-neck just behind.
Apple continues to lose share to Android on both tablet and smartphone devices. But in the UK, the greatest percentage of internet traffic on both devices still goes to iOS. Apple’s lead in UK mobile internet traffic is larger than in other advanced markets worldwide.
Friday, May 03, 2013
Despite the much lower penetration rate of tablets worldwide, their importance to the mobile real-time bidding (RTB) market is significant, taking up 46% of viewed mobile RTB ads, according to research. The vast majority of mobile RTB ads are viewed in-app, while browser views account for only 7% of the total.
Noah Brier, co-founder of Percolate, talks about how putting out content in real time involves a change in a company’s mindset.
Smartphone owners in Canada are taking advantage of the marriage of fun and functionality that smartphones represent. Research shows they are highly practical, using weather apps more regularly than any other kind—with Facebook and gaming not far behind.
Mobile is a relatively new channel, and agencies in the UK still have plenty to learn before they can fully leverage its capabilities. But that isn’t stopping them from putting more dollars to the devices, especially as they get a better understanding of various mobile issues and trends.