Monday, April 21, 2014
Photos are the top content posted by brand Facebook pages, grabbing the majority of shares. Because of this, they see far more action than posts that include other content types.
US consumers favor small businesses over larger companies due to the personalized experiences the former provides. On the other hand, prices have little influence on consumers’ decisions to go with small companies, with the majority actually willing to pay higher prices to support small businesses.
There’s still a preference among grocery shoppers in the UK to shop in-store. However, digital grocery sales are rising rapidly, and when UK shoppers do shun the store, they tend to make fewer impulse purchases.
Friday, April 18, 2014
Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform commerce and others foreseeing infrastructure obstacles.
Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
Thursday, April 17, 2014
Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
Location-based ads served via mobile aren’t going away, with revenues and spending expected to skyrocket in the coming years. Social and local search will be the largest drivers of growth.
The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, money and effort.
More than half of Brazil’s internet users go online via mobile. However, the computer is still the preferred device when accessing the internet.
Wednesday, April 16, 2014
Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages.
Interactive video was a smash hit in 2013, with fully played rates reaching 70.0% in North America. According to research, interactive video advertising is poised to see tremendous growth again in 2014.
Consumers in France, Germany and Spain are more than twice as likely to view TV ads favorably than ads on smartphones. Despite this, they still pay attention to ads on mobile devices.
Paid social advertising products have recently surfaced in Canada. But according to a new eMarketer report, marketers still prefer earned media efforts. Consumer engagement is the most important social marketing activity.
Tuesday, April 15, 2014
Because of their larger size, the Interactive Advertising Bureau Rising Stars ads are seeing more success than standard placements. Rising Stars are performing even better on mobile, which is driving greater message recall—as well as better brand reputation.
Many millennials say that traditional and digital ads are equally effective. But, with the exception of TV, research finds that they’re more influenced by digital advertising. Still, millennials are more likely to ignore online ads than they are traditional ones.
The UK’s ecommerce market is ramifying further as mobile penetration rises. Yet while mobile devices play an ever-greater part in shopping and buying habits, retailers must keep up with new, complex consumer behavior, according to a new eMarketer report.
Ecommerce sales in Mexico will grow 20.0% in 2014 to reach $11.43 billion. eMarketer expects increases to come on the shoulders of 10.4 million digital buyers. Though forecasts vary widely across sources, as many as 71% of internet users in the country may have purchased digitally in the past.
Monday, April 14, 2014
Facebook’s change to its News Feed algorithm has caused uproar among many, as it drastically reduces organic reach on the social site. But while marketers see organic posts as effective, the fact that organic reach has been declining since February 2012 suggests otherwise.
Finding new business is a top challenge for small businesses. Friend referrals may help, as small-business owners say they are the best marketing tactic—and a key revenue driver.