Affluents are leaning toward online-only stores for their holiday shopping this year. However, they haven't completely rejected brick-and-mortar shops, with many also planning to head to discount and department stores to purchase gifts for their loved ones.
Last summer, Amazon introduced the Fire Phone, which features a visual recognition app. Mike Torres, director of product management for Fire Phone, tells eMarketer how the phone works and what he plans to improve.
Social media uptake among millennials in the UK is predictably high, and this demographic group is also most likely to access social networks via mobile devices. It comes as no great surprise, then, to hear that many millennials check their social networks before they even reach the breakfast table.
Though China and India have the biggest internet user audiences in Asia-Pacific in terms of sheer numbers, South Korea and Japan are the region's most saturated markets. This year, internet user penetration in the two countries will come in at 82.3% and 80.3%, respectively—far ahead of China (47.5%), Indonesia (33.0%) and India (17.4%).
Rent the Runway, an online service that provides designer dress and accessory rentals, expanded in 2013 beyond pure ecommerce into brick-and-mortar stores. Customers try on dresses and accessories in-store by appointment, wear the rented items and ship them back. Jennifer Fleiss, co-founder and head of businesses development at Rent the Runway, spoke with eMarketer’s Elyssa Goldberg about the decision to open brick-and-mortar stores and the challenges and benefits that accompany merging a traditional retail model with technology.
Black Friday and Cyber Monday are just a few days away, and shoppers in Canada looking to get in on the action plan to take slightly different routes to find deals. Traditional channels are tops for Friday, while Monday fans will stick with the day's theme and go digital. Despite the convenience of PCs, Black Friday shoppers are still far less likely than those on Cyber Monday to purchase on a computer or laptop—even if they research there.
Nearly 60 million people in Mexico—49.7% of the country's population—will visit the internet at least once per month in 2014, eMarketer estimates. Mexico's digital audience will be highly concentrated among teens and young adults, but mobile internet adoption will help users of all ages gain online access in the coming years.
Millennials already make up an important share of US travel industry spending. As more millennials climb the corporate ladder, their unique travel habits show marked differences from their older peers. For example, they are surprisingly loyal, though surpassing the high bar they set requires effort, according to a new eMarketer report.
Are younger internet users oversharing? Their peers seem to think so. More than four in five US teens and young adults say that people their age share too much information online.
The internet is trending among luxury consumers in Germany. Nearly 70% of luxury and lifestyle goods buyers in the country use the web to learn about trends and possible purchases—making it the top information source.
The National Retail Federation (NRF) identified gift cards as the most sought after gift for the eighth straight holiday season. Six in 10 people hope to receive one this year and the average shopper is likely to spend $172.74 on them, adding up to a $31.74 billion market.
A new eMarketer report, “Native Advertising Update: Marketers See Healthy Spending Growth in 2015,” culls interviews with native ad experts on both the supply and demand sides of the equation about the future of the format. Though challenges remain, marketer expect to increase native spending in coming years.
Early in Q4 2014, eMarketer set out to take the pulse of the native advertising market—how were marketers using native? What metrics were they applying? What was working and what wasn't? A new eMarketer report, “Native Advertising: 12 Best Practices from Leading Marketers,” features case studies in success, including one from MINI USA.
eMarketer’s latest forecast for internet usage around the world reveals China in a strong position as the globe’s largest single market. India and Indonesia have grown penetration quickly, but growth rates are plateauing as more of their population gets online regularly. Substantial internet populations are expected in both countries.
Are you putting your bets on Black Friday weekend? According to several estimates, retailers should be—though basket sizes may be smaller than they were last year.
Digital shoppers in the UK are more likely to shop for fashion items online than any other product category. Even among the wider populace, buying clothes via digital channels is popular, certainly more so than anywhere else in Europe.
Most US children and teens under 18 have access to some sort of digital device. Though these digital natives are properly tech-savvy, it doesn't mean parents aren't keeping an eye on their online activities. Some 95% of parents reported they monitor their children's online at least somewhat closely.
What does "native advertising" mean to you? Ask 10 marketers, and you'll likely get 10 different answers. Find out what it means to Cisco Systems in our interview with global media director Radhika Narang.
There were 8.1 million tablet users in Mexico in Q2 2014. Apple came in first place, with a 44% market share during that period, down from 72% in Q2 2012. Samsung added 7 percentage points to reach a 25% slice and "other" manufacturers—including low-cost makers in the mix— went from 2% to 30% during the same period.
China, the most populous country in the world, is also it’s largest internet market, with an estimated 643.6 million people going online monthly this year. By 2018, more than three-quarters of a billion people in China will be web-enabled.
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