Even as announcements and media attention help increase awareness of Bitcoin among consumers, many struggle to understand why they should use it instead of another form of digital payment. Specifically, concerns around price volatility and security are keeping many potential users on the sidelines, according to a new eMarketer report.
The definition of real-time marketing continues to evolve, leaving marketers unsure just how swiftly they should be hooking into major cultural moments. In an interview with eMarketer, Joe McCaffrey, planning director and head of social at digital agency Huge, discusses real-time social marketing and attribution modeling.
Millennials are more likely than the general population to share digital content via social, and their posts don't go unnoticed by peers. Nearly two-thirds of 18- to 34-year-olds are at least somewhat likely to make a purchase based on content shared by a friend on social. Among the population as a whole, social chatter is becoming more influential on purchasing and consumption decisions.
UK mother smartphone users turn to their phones most to text and access social media. Mobile instant messaging apps are also popular among mothers in the country, and those who use them are far and away most likely to use WhatsApp.
After an early phase of adoption led by top-earning consumers, smartphone uptake is finally spreading in Mexico. As a result, the overall smartphone user base will continue to expand at double-digit rates through 2018. Such fast-paced advanced mobile device uptake is fueling the popularity of over-the-top mobile messaging services, which 49.8 million consumers in Mexico will use this year.
Technology has become critical to marketing, and marketers are adopting new tools in order to improve customer service, satisfaction and retention. When evaluating technologies to invest in, marketers say it is necessary for them to be able to fully integrate the new with the old.
Nearly 90% of millennial smartphone users say their phones never leave their side—both day and night. With their smartphones in hand almost every minute, it makes sense that millennial users would turn to such devices to surf the web. However, 86% have noted that a lot of websites still don't offer a good mobile experience—a problem when one considers that nearly half attempt to access a company's mobile site at least once a day.
Due to their high-impact formats and bigger sizes, rich media ads see far higher clickthrough rates (CTRs) and engagement compared with standard banners. Average playtime for rich media ads with videos is also longer than for regular video ads. Sports rich media ads lead all other industries in CTR and engagement, while rich media ads for the news industry have the highest average engagement time and video playtime.
Canada is one of the most multicultural nations in the world—and especially so among developed countries. As a community, foreign-born residents' impact on consumer behavior is already profound. According to a new eMarketer report, they have robust spending power, and their spending is growing significantly faster than that of Canada's native-born population.
Digital buyers in Germany are more likely to purchase clothing and shoes online than they are any other product type. However, despite apparel's popularity among digital buyers, web users in the country still prefer the physical store when spending money on such items.
Total paid media spending in Indonesia will rise by 22.0% to $11.16 billion this year, according to eMarketer estimates. Double-digit growth will continue through at least 2018, when spending will near $20 billion.
Social networking may be stressing mothers out. Half of US mother social users report feeling pressure to create an image that their lives are perfect on social platforms, with younger mothers especially likely to feel this way. The majority of mothers have actually considered stopping use of or taking a break from social media due to burnout or frustration.
More than three-quarters of business-to-consumer marketers use content marketing. However, they're still struggling to measure content effectiveness, citing this as the top content marketing challenge, and less than one-quarter say they're successful at measuring return on investment.
Digital shoppers in the UK invariably use their mobile devices at some point in the shopping journey. For 10 of the biggest retailers in the UK with a digital presence, that's very much the case. In the past year they saw a surge in the amount of Android users headed to their sites and apps vs. declines in desktop and laptop users.
Facebook's release of a separate messaging app wasn't exactly greeted with open arms in the US, but the story is different across Asia-Pacific. Nearly 60% of mobile web users in the Philippines and 57% in India use Facebook Messenger, according to research, and close to half in Malaysia and Vietnam do, too.
Brazil is home to the largest digital video viewer audience in Latin America, and the country boasts the highest penetration in the region as well. However, that's not translating to high video ad engagement.
The device on which a digital video ad is viewed—not mood, location or content genre—matters the most when it comes to grabbing a viewer's eye, and smartphones are the best at this, beating out tablets and PCs for audience attention. These higher attention rates are proving to boost viewer purchase intent.
Marketers say having a senior management team committed to understanding the customer as well as functional alignment and support of a customer experience strategy are the most important attributes of customer centricity. However, few say their core teams are strongly aligned, and more than one-third don't even have a customer experience strategy to focus on.
Snapchat ran its first advertisement this past weekend. Usage of the disappearing photo-sharing app is still relatively low in the US, according to research, and those who do use it are overwhelmingly likely to be teens.
Android is the leading smartphone operating system in Finland, but Windows Phone trails right behind. In terms of brand, Nokia Lumia leads the pack—but once again, not by much, as Samsung grabs just a slightly smaller share of smartphone users.
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