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Content Roundups

Predictive Marketing Cover

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Roundup: Predictive Marketing 2017

Download to learn:

  • How predictive tools stack up country-by-country
  • How marketers can achieve value from future data use
  • What role marketing technology plays in predictive marketing
  • How eBay, Microsoft and Dell use machine learning and more
RightMsg Cover

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Roundup: Right Message, Right Time, Right Target

Download to learn:

  • How executives are looking to tech tools to help with their personalized marketing
  • What consumers like and dislike about tailored ads
  • What types of personalization strategies are being implemented
  • How Peapod and eBay are putting real-time custom messaging to work
Customer Experience Roundup

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Customer Experience Roundup

Download to learn:

  • Why backing of customer analytics is key to understanding the consumer journey
  • The role of in-store technologies, personalization and content management systems
  • What questions both marketers and consumers are raising about data-gathering processes
  • How Citi Global Cards, Drizly and Aldo are “sweating the details” of the customer experience
Search Marketing Roundup

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Search Marketing 2017 Roundup

Download to learn:

  • Where search stacks up among the other digital formats
  • The effectiveness of search engine optimization (SEO) when it comes to local services
  • Why paid search campaigns have become more challenging
  • How Hearst, Houzz and The Leading Hotels of the World are leveraging artificial intelligence to personalize search
Email Marketing Benchmarks

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Email Marketing Benchmarks Report

Download to learn:

  • The current state of email, including performance metrics and the latest trends
  • How marketers are integrating email into larger digital and mobile communication strategies
  • Why opens aren’t translating to conversions on mobile devices and how brands can improve the experience
  • How maintaining a high level of list health and subscriber quality can combat deliverability issues
Artificial Intelligence

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Artificial Intelligence—What’s Now, New and Next

Download to learn:

  • The size and value of the AI market
  • Which technologies are helping to propel the quick development and adoption of AI
  • Which large tech companies are dominating the market and where startups are finding their place
  • Methods being used by companies across industries to acquire technology
Multichannel Attribution Roundup in 2017

Presented by:

Multichannel Attribution Roundup

Download to learn:

  • What the state of attribution modeling is today
  • Why more marketers are turning toward cross-device targeting
  • Why blended attribution models could be the next big thing
  • What pain points remain for the multichannel attribution landscape
Effective Approaches to Marketing Agility

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Location-Based Marketing in Retail Roundup

Download to learn:

  • Where retailers can place location-based digital ads with offline objectives
  • Why technologies like geolocation and customer ID still need work
  • How beacons can play a role in store perimeter marketing
  • How Bloomingdale’s and Snapchat are getting shoppers to the shelves
Effective Approaches to Marketing Agility

Presented by:

Data-Driven Marketing Roundup

Download to learn:

  • Why investment in data-driven marketing is ramping up, and how better training and tools could improve the approach
  • Why CRM and predictive technologies are key to data-driven efforts
  • How popchips and Pernod Ricard are looking to data to help them make the right call
Effective Approaches to Marketing Agility

Presented by:

Report: Effective Approaches to
Marketing Agility

Key elements include:

  • How the urgency of real-time marketing has extended beyond social
  • What the Agile methodology is and how brands and agencies are adapting it
  • Why training, new talent, culture and structure may have to be revised to obtain greater responsiveness to customers and markets
  • Why brands are working more closely with nontraditional marketing partners like digital publishers and innovation consultancies
Infographic Commerce Snapshot 2017

Infographic Commerce Snapshot 2017

Key elements in this infographic Snapshot:

  • How big the overall US retail market is, online and offline
  • How many people use mobile devices for shopping and buying
  • What the most popular product categories are for digital shopping
  • How retailers are advertising on digital media
US Retail Ecommerce StatPack

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US Retail Ecommerce StatPack

The StatPack is broken out into four sections:

  • Digital Shoppers and Buyers
  • Ecommerce Growth
  • Ecommerce Performance
  • Chief Referral Sources
Personalization in Retail Roundup

Presented by:

Personalization in Retail Roundup

Key elements include:

  • What drives customer engagement today
  • How tailored offerings and messaging can solve shoppers’ biggest frustrations
  • What channels marketers are using for personalization efforts
  • How RetailMeNot and Amazon are leveraging tech tools for personalized features
Artificial Intelligence Roundup

Presented by:

Artificial Intelligence Roundup

Key elements include:

  • Why predictive analytics may be the key to fully understanding customer behavior
  • How AI-powered tools like chatbots and virtual digital assistants are offering convenience to consumers
  • Why B2Bs are eager to adopt machine-learning
  • How TD Ameritrade and easyJet are using AI technologies to boost sales
Big Data Roundup

Presented by:

Big Data Roundup

Key elements include:

  • How businesses are looking to break through with data-driven marketing this year
  • Why quality of the numbers is still a top concern
  • How data is becoming more and more influential in how brands deal with agencies
  • How NBC Universal and Flywheel Sports are leveraging big data sets to put them to work
US Mobile StatPack

Presented by:

US Mobile StatPack

Key elements include:

  • US mobile device reach
  • Mobile shoppers and buyers
  • Mcommerce influence
Loyalty Marketing Roundup

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Loyalty Marketing Roundup

Key elements include:

  • Leading reasons for joining, participating in and leaving loyalty programs
  • Preferred channels for receiving loyalty-related communication
  • How loyalty programs may affect the 2016 holiday shopping season
  • How Dopamine and Capgemini are creating compelling loyalty experiences for their consumers
StatPack: The Evolving Landscape of US TV & Video Advertising and Consumption

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StatPack: The Evolving Landscape of US TV & Video Advertising and Consumption

Key elements include:

  • TV and video advertising are increasingly complementary
  • Digital adoption is proven out by time spent on media data
  • The sky isn't falling on TV advertising or content
  • Young adults are leading the charge toward digital
  • TV still owns mega-events...for now
Path-to-Purchase Roundup

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Path-to-Purchase Roundup

Key elements include:

  • How many digital shoppers and buyers there are, and what devices they use
  • If companies understand the omnichannel journey their customers are taking
  • How mobile is changing the traditional path to purchase
  • How Ulta Beauty and Casper went about reaching and converting their customers across channels
App Install Advertising Report

Presented by:

App Install Advertising Report

Key elements include:

  • Common challenges faced by mobile app install advertisers
  • How app advertisers are shifting goals from acquiring the largest quantity of new users to acquiring a steady volume of quality users
  • How app install advertisers grade the effectiveness of select media channels
Predictive Marketing Roundup

Presented by:

Predictive Marketing Roundup

Key elements include:

  • Where predictive analytics fit within the marketing stack
  • How many marketers are using predictive analytics
  • What predictive analytics is most helpful with
  • How Getty Images and Farmers Insurance Group are using predictive analytics to increase sales
Perspectives on Attention—New York 2016

Perspectives on Attention—New York 2016

eMarketer Attention! 2016, eMarketer's full-day event, hosted professionals from across the digital marketing and media ecosystem to gather and talk about one of the most important issues facing them today: how to get, keep, measure and maximize attention from customers and prospects. This Roundup of articles, key data and interviews was created to go beyond the event's talks and to spur continued thought and dialog.

Connected Consumer Roundup

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Connected Consumer Roundup

Key elements include:

  • Which connected devices are most common
  • How consumers use internet-connected devices simultaneously with TV
  • What newer technologies, like wearables and internet of things (IoT) devices, are catching on
  • How Hyundai and Sonos are reaching consumers across devices
Multiscreen Usage Roundup

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Multiscreen Usage Roundup

Key elements include:

  • How many people use multiple screens, and which ones
  • Why staying up-to-date on political news means using multiple screens
  • Which channels millennials are relying on to gather information
  • How Squarespace and Extreme Reach are approaching multiscreen ad campaigns
Customer Experience Mandate

Presented by:

The Customer Experience Mandate

Key elements include:

  • How companies like Airbnb, Amazon.com and Uber have raised the bar for customer experience
  • The benefits of achieving a more complete, unified view of the customer
  • How the widespread use of digital and mobile platforms has influenced customer expectations
  • The roles and functions being carved out at brands large and small to help achieve customer experience goals
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