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  • Tuesday, September 23, 2014
  • Why Marketers Still Haven't Mastered Personalization

    The lack of a single customer viewpoint is holding marketers back from executing personalization tactics, according to research. Fragmented and siloed data systems are a key problem in creating a single customer view, and industry professionals will need to integrate them in order to deliver the customer experiences they hope to.

  • Get on Facebook if You Want to Reach Lesbian, Gay and Bisexual Internet Users

    Advertisers trying to engage lesbian, gay and bisexual internet users may want to have Facebook on their radar. Not only do the large majority of gay or bisexual male and lesbian or bisexual female internet users access Facebook, they're also more likely to "like" a brand or click an ad on the social network than interact with banners. When it comes to LGBT-related media, websites and blogs are seeing the highest increases in interaction.

  • Smartphone Share of Video Ad Views Grows in the UK

    Digital video ad views in the UK continue to gravitate toward mobile platforms and via long-form content. However, Q2 2014 saw the share apportioned to smartphones overtake the tablet share. Could uptake of phablets, with their bigger screen "real estate," be contributing to this rise?

  • Monday, September 22, 2014
  • Boomers Decide Now May Be a Good Time to Get Healthy

    As more boomers focus on staying active and preserving their physical appearance and weight, they're fueling the markets for exercise as well as anti-aging products and services. And according to a new eMarketer report, with the number of insured boomers up thanks to healthcare reform, marketers are looking to engage them with digital tools that encourage them to play a larger role in managing their own care.

  • Mothers Get Social on Smartphones

    What's today's mobile mother up to? Based on recent research, when she's using her smartphone, she's most likely texting away or using social media. And speaking of social networking and mobile, mothers use smartphones more than laptops and tablets to log on to social platforms Facebook and Twitter.

  • Netflix Arrives in France

    Beginning September 15, film and video fans in France can subscribe to Netflix. The US streaming service may struggle with brand awareness, though; two months ago, just 24% of internet users had heard of it.

  • Friday, September 19, 2014
  • B2B Marketers: What Insights Are You Using?

    More than 80% of business-to-business marketers now use "insights" to shape their marketing messages and sales conversations as well as differentiate from the competition. However, the ones they use and the ones they say are most effective don't line up.

  • Millennials Respond to Brand Transparency—for Health and Other Products

    When looking to reach millennials via social media, health brands should look to empower these first-time consumers with information and demonstrate their companies are honest and straightforward. In an interview with eMarketer, Erin Byrne, chief engagement officer at healthcare communications agency ghg (Grey Healthcare Group), discusses the nuances of messaging Gen Y.

  • UK Millennials Most Likely to Mobile Message Their Mates

    Mobile messaging apps are becoming popular alternatives to SMS in the UK. Indeed, in terms of sheer volume, messages sent via these apps surpassed the number of texts sent last year. UK millennials are most likely to use such apps, motivated in the main by peer pressure.

  • APAC Ranks No. 2 Worldwide for Social Network Ad Spend Share

    Asia-Pacific trails only North America in share of social network ad spending worldwide, according to new eMarketer estimates, grabbing nearly 30% of the total this year. Social network ad spending in the region will rise more than 53% in 2014 to pass $5 billion.

  • Social, Video Make Moves in Mexico's Display Ad Market

    Display remains the leading digital format for advertising in Mexico, according to a new eMarketer report. While banners represent the bulk of investments in display advertising in the country, social and video have shown huge gains over the past few years, grabbing share along the way.

  • Thursday, September 18, 2014
  • Facebook's US Ad Revenues Outpace Users' Average Daily Time Spent on the Site

    US adults will spend an average of 21 minutes each day on Facebook in 2014, according to new figures from eMarketer. Though only 6.0% of US adults' digital media time is spent on Facebook, nearly 10% of US digital ad spending flows to the site. In direct contrast, almost half of major media time each day will be on digital devices in 2014, yet only 30.5% of total major media ad spending will go toward digital channels.

  • Retail Purchases via Apps? Mobile Users Will Pass

    Just one-quarter of US mobile phone users have made a purchase via a retail mobile app, with the overwhelming majority showing no interest in doing so in the future. Meanwhile, few retail and consumer brands even offer in-app transaction options—just 16% do.

  • Over 10% of UK Digital Ad Revenues to Come from Social Networks

    UK social network ad spending will rise 50.0% this year to account for 10.5% of all digital ad spending, according to eMarketer estimates. The vast majority of social network ad spending goes to Facebook, the UK's largest social network, which will see 7.5% of all digital ad spending in the country in 2014.

  • Mobile Internet Ad Spend Skyrockets in Canada

    Mobile internet ad spending in Canada will grow by a whopping 119.2% this year, hitting CA$715.7 million ($668.9 million), according to eMarketer. This strong growth will help push mobile's share of total digital ad spending to 18.8% in 2014.

  • Wednesday, September 17, 2014
  • What Are College Students Cutting Back On?

    As US college students get back into the swing of things, they're figuring out how they can cut costs this academic year. According to research, many students expect to do so with their school expenses. Discretionary spending, however, will not take as much of a hit.

  • Another Reason to Love Digital: Online Food Ordering

    Most restaurant segments have always focused on high levels of convenience and efficiency, but digital technologies are driving an even greater push for immediacy. According to a new eMarketer report, online ordering—via desktop, mobile web, branded apps or third parties—is rising in popularity.

  • France's Shoppers Use Multiple Points of Purchase

    Consumers in France use, on average, more than five "points of purchase" annually—including options such as physical stores, retail websites and telephone ordering. Rising tablet and smartphone penetration levels have boosted mobile buying, too.

  • Indonesia Posts Highest Digital Ad Growth in APAC

    Digital ad spending in Asia-Pacific will rise 18.3% in 2014, eMarketer estimates, led by a 75.0% jump in spending in Indonesia. However, the country will account for just 1.0% of all spending on digital media in the region this year, compared with first-place China's share of 45.9%.

  • WhatsApp Conquers Argentina

    Argentina is the untold WhatsApp success story in Latin America. The service is the leading mobile communication channel in the country, accessed by 84% of mobile phone internet users. Facebook ranks second, while direct WhatsApp competitors Twitter and BBM trail far behind.

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