Seemingly overnight, programmatic advertising has become a multibillion-dollar industry, and buyers and sellers are now looking to apply it to digital video. According to a new eMarketer report, the first efforts to create programmatic video platforms tended to parallel similar efforts for display, but TV buyers will have an important voice in the development of next-level platforms.
Nearly 40% of internet users now use cloud services, research finds, and users say easier file-sharing and not having to worry about backing up data are the top ways the cloud improves life. According to industry estimates, the number of consumer cloud-based service users worldwide will rise from 2.4 billion to 3.6 billion between 2013 and 2018.
In the digital era, content marketing is a strategy at the forefront of many UK marketers' minds—partly in response to today's always-on consumers. One platform marketers are using to distribute content is social media. According to a new eMarketer report, while quality matters, content shared on social also needs to appeal to UK consumers.
US smartphone users are just as likely to check their phones when they wake up in the morning as they are to take a look when they head to bed—but they trail several other developed internet markets in both measures. However, they're more likely than most others to pick up their phones when waking up at night.
In an interview with eMarketer, IBM's Ann Rubin discusses the challenges of video and screen fragmentation. IBM spends half its budget on digital marketing, and video content has ascended in importance.
Most adults in Germany use the internet to compare prices and products, but just one-fifth buy clothes, shoes and accessories exclusively online, even when they've researched on the internet. Price, familiarity and location all play a role in where the country's consumers choose to shop.
With mobile connections steadily hovering around 130% in Chile, the market is undergoing a fast-paced modernization. While latest data showed a minimal 0.6% annual decline in overall mobile connections in March 2014, the number of mobile phone internet connections expanded 10.6% on an annual basis that month.
Fall is almost here, which means that many consumers are waiting on Apple's unveiling of the iPhone 6. iPhone users with older models are most likely to plan on upgrading, according to research, but even "tech-forward" iPhone 5s owners, young males in particular, intend to trade up.
Mobile app retention and engagement are up, and push notifications are likely playing a role in this, with push-enabled mobile app users far more apt to interact with downloaded apps. This group also shows higher retention rates and lower abandonment.
Nearly 60% of internet users in the Nordic region own a tablet, according to research, and Norway leads the pack, at 70% penetration. Looking ahead, more than one-fifth of web users in the region plan to buy a tablet in the coming months, with those in Denmark the most eager to do so.
Asia-Pacific has the second-lowest internet user and smartphone penetration rates of any region worldwide, according to new eMarketer estimates. And this won't change much in the coming years, with the region expected to sit in second-to-last place in both categories through 2018, only leading the Middle East and Africa.
Subscription video-on-demand (SVOD) services are a key driver of digital and total home entertainment rental and sales revenues, jumping 26.2% between H1 2013 and H1 2014, according to research. SVOD subscribers cite access to large content catalogs and being able to watch at any time as the top reasons for signing up.
Snapchat is the social network of choice among college students, beating out Facebook, Instagram and Twitter in daily usage levels. The disappearing photo-sharing site is also where students feel they have the most privacy, while Facebook is the least-trusted.
Many content and service providers in the media and entertainment industry in the UK are still coming to terms with the move to digital platforms. Getting UK consumers to pay for content delivered via digital channels is particularly difficult, with the most common refrain being "we'd rather not."
Internet users in Brazil are far ahead of the rest of their counterparts in Latin America in the amount of time they spend online monthly. But while some countries, such as Mexico, may lag in time spent online, Latin America's social networkers spend more time with social media than any other region worldwide.
In Canada, 43% of mobile internet traffic comes from 4G-enabled devices, respectable when compared with the rest of the world. According to research, the leading mobile device screen dimension in the country is 960x640—something marketers may want to consider when choosing ad formats.
An increasing number of viewers are taking advantage of TV Everywhere offerings. But according to a new eMarketer report, overall usage remains relatively light. TV Everywhere also faces some challenges, including low awareness levels and technology issues.
It's time for children to head back to school, and based on research, parents are spending big on electronic devices for their kids this season. For assistance during the overall back-to-school process, mothers are turning to smartphones to save a few bucks.
Ecommerce sales in France rose 14% in 2013, according to research, as web merchants expanded their product ranges and delivery options. On top of that, more consumers shopped via mobile devices, making mcommerce the main growth driver for online sales.
The wearables market is set to explode, and consumers have shown a high interest in using wearable health and fitness devices to track their workouts and fitness routines. However, research shows that wearable usage while exercising is still low—for now.
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