The "internet of everything"—where the web becomes the conduit for life's activities at home, work and everywhere else—will be the next big advance in connectivity, according to a new eMarketer report. Connecting all the unconnected devices, machines and systems will involve vast numbers of new internet-enabled objects and large sums of money—and forecasts for this relatively untapped market skew high.
Nearly 90% of digital marketers use email marketing frequently—a higher usage level than any other digital program—and they say it's effective for reaching all objectives. As marketers continue to up spending on email, they may want to put some toward mobile optimization: Around three-quarters of internet users say they check email on a smartphone or tablet.
The number of 4G mobile connections in the UK is steadily rising, but consumers aren't rushing to 4G service with any great deal of excitement. Many 3G-only device owners, in particular, can't see what all the fuss is about.
Even though most implementations using Bluetooth low energy are still in the experimental phase, beacons have emerged as a topic of interest in 2014. According to a new eMarketer report, improving the in-store experience and collecting consumer data are two reasons for the buzz surrounding beacons.
Following last year's "Bleachable Moments" social TV effort success with ABC's "The Bachelorette," Clorox Bleach went at it again with extensions on Twitter, allowing fans to vote. Molly Steinkrauss, associate director of marketing communications at The Clorox Company, spoke with eMarketer about the effectiveness of social TV for consumer packaged goods brands.
The habits and preferences of internet and mobile device users in Western Europe are driving retailers to embrace new delivery options, according to a new eMarketer report. That's leading to rapid advances in click-and-collect, for example, and the availability of local pickup points, including lockers. And retailers that offer digital shoppers a range of delivery speeds and costs can gain a competitive advantage.
Brazil is one of the most advanced countries in Latin America when it comes to digital banking, thanks to both high internet and mobile web penetration. Because mobile phone users outnumber internet users, mobile banking use is on par with online banking in the nation.
The banking system in Australia is one of the most developed and concentrated in the world, and several estimates point to wide adoption of online banking among the country's 17.1 million internet users. However, mobile banking usage numbers for the country's 18.9 million mobile phone users are more variable.
In an effort to provide followers with a more personalized experience, brands and companies on Facebook are shifting their advertising to Unpublished Page Posts, which allow them to target messages to select audiences. While the debate over app install ads continues, those who do run them on Facebook are holding steady.
eMarketer estimates US retail sales made through mobile devices will total $57.79 billion in 2014 and represent nearly 20% of total retail ecommerce sales for the year. According to a new eMarketer report, mobile websites—not apps—are where consumers funnel their funds.
Device ownership among affluent consumers in Europe is on the rise. According to research, more than one-quarter claim to have a smartphone and a tablet as well as a PC or laptop—over triple the percentage who said the same in 2011.
Millennials are the ultimate digital consumers in Mexico. The 15-to-34-year-old group represents one-third of the country's population but more than half of internet users, and also dominates social media and the all-important retail category.
Business-to-consumer (B2C) ecommerce sales worldwide will rise nearly 20% to reach $1.471 trillion in 2014, according to new figures from eMarketer. North America will remain the leading region in B2C ecommerce market share for 2014, but Asia-Pacific is expected to take the top spot by 2015.
Around three-quarters of bloggers now use at least one image in a blog post, while few use video or audio, according to research. To promote content, nearly all bloggers turn to social media, with most avoiding paid channels.
UK consumers are taking to cross-channel options in large numbers when available, according to a new eMarketer report. Location-based services, one cross-channel effort, still cause some trepidation, with privacy a key concern. Yet even these services are being utilized—or at least considered—by UK consumers so long as there is a degree of usefulness inherent in them.
In China, a growing middle class and expanded mobile and internet penetration have driven digital banking usage. Though mobile banking has grown leaps and bounds, low smartphone penetration in the country is holding this back.
Digital banking use is widespread in Canada. The country has a highly concentrated and sound banking system that offers an array of digital banking services. Online banking has a strong following, although mobile banking is taking some time to catch on among a wider audience.
The overwhelming majority of Pinterest sharing takes place via mobile, according to research. And despite their smaller size, smartphones are the mobile device of choice for pinning on the go.
Though spending on data-driven marketing continued its upward slope in Q1 2014, gains in revenues and profitability slowed during the same timeframe. But according to research, investments may have hit a lull, with the majority of marketers planning to keep their spending steady in the second quarter. Meanwhile, most believed profits and revenues would rebound in Q2.
Trading ads programmatically is becoming increasingly common in the UK. New research suggests that it now accounts for 28% of total digital display advertising in the country, and industry sentiment is that it's only going to get bigger.
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