Wednesday, March 12, 2014
As digital continues to take ad dollars away from other mediums, many may think TV faces the same fate as print. However, a new eMarketer report finds that advertisers are creating holistic campaigns across digital and TV to take advantage of the latter’s vast reach, among other things.
Many consumers still aren’t sure what Bitcoin technology is, and most of those who are aware of the virtual currency aren’t that interested in using it. However, some mainstream companies have begun to accept bitcoins in hopes of future consumer adoption.
The internet has become essential to web users in Spain. More than two-thirds have been online for over 10 years, and nearly 85% log on several times a day.
Affluents in Mexico have adopted smartphones and tablets more than regular consumers, but research finds that they’re still turning to computers to make digital purchases.
Tuesday, March 11, 2014
AOL’s ad spending revenues will accelerate significantly in 2014 on the strength of programmatic display advertising, which includes premium video ads. Despite double-digit gains in ad revenues, the company continues to trail top competitors.
Hypergrowth small and medium-sized businesses—those that have experienced significant year-over-year revenue growth—are putting more dollars toward social media. Research suggests that their investments are paying off in multiple ways.
When UK travelers head off abroad, one of the first things many of them do is turn off their mobile phone or smartphone—or at least disable data roaming—in order to avoid hefty charges. And when it comes to dining out while traveling, digital assistance is far from top of mind.
Monday, March 10, 2014
Some brand marketers have questioned the value of mobile ad targeting. But according to a new eMarketer report, the state of mobile advertising is changing; multiscreen advertising and audience targeting are two tactics leading improvements in the space.
Influencer marketing is proving beneficial for both marketers and influencers when it comes to content and information. Marketers rely on influencers when launching products and distributing content, providing the latter with exclusive info and materials to use in their own content.
This year, UK mobile ad spending will continue to drive investments in digital advertising as it rises 90.0% to nearly £2.26 billion, according to eMarketer’s latest UK ad spending estimates. As ad spending growth across other channels continues to slow, mobile spending will top that on newspapers for the first time in 2014.
Friday, March 07, 2014
US Hispanics are known for their heavy digital consumption, and they overindex on daily device usage to shop for local products and services. Over half of Hispanic internet users use tablets every day for local shopping, compared with less than 30% of their non-Hispanic counterparts.
Todd Haskell, senior vice president and chief revenue officer at Hearst, has overseen native advertising for decades. It was called by different names, but it was never featured as editorial content. In an interview with eMarketer, he explains why.
A retailer’s presence on social sites such as Facebook and Twitter may actually undermine consumer trust. According to new research, less than one-quarter of online shoppers say a social presence enhances their trust in a retailer.
Brazil’s mobile telecommunications space has been fertile ground for over-the-top messaging services. In a country where mobile phone services remain expensive, especially data, cost concerns drive adoption.
Thursday, March 06, 2014
Even today, nearly half of marketers may be lacking a plan for dealing with negative buzz on social sites. Still, a majority do respond to such posts.
The most fertile segment for auto brands to win buyers in the coming year will be middle-tier borrowers—a segment the industry hasn’t aggressively marketed to since before the Great Recession. According to a new eMarketer report, mobile and digital video should help marketers take advantage of this opportunity.
Nearly nine in 10 UK consumers now use a mobile phone when organizing a holiday, especially during the research phase. However, most consumers still complete travel bookings on desktops and laptops, thanks to a lack of mobile-optimized sites.
According to one survey, nearly half of all spending consumers in Canada do online goes toward products purchased from other countries. What’s the real picture of online shopping in Canada?
Wednesday, March 05, 2014
The B2B sales cycle is frequently a slow one, with a high-touch lead nurture process. Most B2Bs that have successfully incorporated tablets into their sales tactics are using the devices to demonstrate solutions to their customers.
US Hispanics’ use of mobile devices is higher than that of the total population, thanks to a number of factors, including a younger skew to its composition that also has demonstrated a preference for mobile devices over PCs, according to a new eMarketer report. Hispanics’ media consumption is increasing across all media types—creating challenges for brands.