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  • Monday, September 15, 2014
  • Majority of Marketers Say 'More' to Brand Awareness Efforts

    An outright majority (nearly 56%) of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months. Marketers in Latin America and Asia-Pacific are especially likely to up investments in branding-related activities, while those in Canada are the least likely.

  • Cosmetics Shoppers Don't Find Digital Attractive

    Consumers still show their faces at brick-and-mortar locations when it comes time to get pretty. The majority of internet users prefer buying cosmetics and personal grooming items in-store, with most saying they've never even purchased such products digitally. And based on recent research, few cosmetics buyers plan on switching to digital purchases any time soon.

  • Denmark's Music Listeners Get Their Tunes Through Streaming Services

    Digital sales accounted for 82% of total music revenues in Denmark in the first half of 2014, and streaming services are the main driver of digital's dominance, representing 63% of total music sales in the country during that timeframe. Nearly half of internet users in Denmark stream music digitally, and 40% of those listeners do so daily, with young consumers at the forefront.

  • Friday, September 12, 2014
  • Can Addressable TV Take Programmatic TV to the Next Level?

    Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure—though intense interest exists. According to a new eMarketer report, one use for programmatic TV is as an audience segmentation and targeting tool designed to reach individuals at the household level, thanks to the capabilities of addressable TV.

  • US Open App Delivers Up-to-the-Minute Coverage Along with Ads

    While people want to follow the action at the US Open, they are not always near a TV. Using the US Open app on their mobile phone, however, they can get minute-by-minute coverage, says the United States Tennis Association's Nicole Jeter West.

  • Why Baggage Fees Are Helping Airline Sites Battle OTAs

    For all the consumer trends that suggest online travel agencies are gaining an edge in Europe, airline marketers find they still hold distinct advantages of their own, according to a new eMarketer report. One effort has focused on promoting direct bookings. Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking on airline sites.

  • This Sounds Familiar: Facebook Is No. 1 for India's Social Networkers

    Facebook remains the most popular social network in India, drawing some 58.1 million unique visitors, according to research. India is among the markets in which mobile messaging apps have the potential to displace traditional social networking platforms, although their popularity still trails that of chat apps in many Southeast Asian markets.

  • Mobile Internet Access in Brazil to Drive Social Usage

    eMarketer estimates that by 2017, more than half of Brazil's population will access the internet via a mobile device, thanks to strong growth in smartphone usage. As internet access via mobile increases, so will social media use. When it comes to apps, smartphone owners in Brazil prefer those focused on social media.

  • Thursday, September 11, 2014
  • YouTube Owns Nearly 20% Share of US Digital Video Ads

    YouTube's net US video ad revenues will increase nearly 40% this year, but with other sites continuing to grow their video ad platforms, the company's market share won't grow much in the coming years. Digital video ad spending will reach $5.96 billion this year, and growth will taper off by 2018.

  • How to Reach US Female Millennials—It's Not Easy

    Just in terms of sheer numbers, US female millennials make up a group so large that no marketing tactic can speak to all of them. Add to that the fact that this generation is the most ethnically diverse one in the US yet. Clearly, this is not a one-size-fits-all marketing challenge. Nevertheless, marketing and media executives interviewed for a new eMarketer report suggest some broad ideas for addressing US millennial females.

  • Facebook Flies High in Finland

    Facebook is the most popular social network in Finland, with research finding that 82% of internet users in the country visit the site at least daily. eMarketer estimates that 54.6% of the population in Finland will use a social network at least monthly this year.

  • Facebook Rules Australia's Social Network Space

    Social network use in Australia more closely parallels patterns found in Western markets such as Western Europe and the US, and 68.8% of the country's internet users, or 52.3% of its population, will use a social platform in 2014. Facebook remains the dominant social network in the country, according to research.

  • Wednesday, September 10, 2014
  • Paid Social Ads Convert More Customers

    Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social networks do have better conversion rates than organic content. However, for the most part, social media is not the last or only touch in consumers' path to purchase—it's typically in the middle.

  • Social Sharing of Articles Varies by Publisher

    Approximately eight out of 10 articles that are shared socially are done so on Facebook and significantly less on other social sites, according to research. But that breakdown varies moderately depending on the publisher of the article.

  • Video and Mobile Are One Happy Couple in the UK

    Video is the strongest driver of the UK mobile ad market, valued by advertisers because it creates a linear brand awareness opportunity, according to a new eMarketer report. This comes into its own on tablet devices. With UK tablet usage at over 40% of the population in 2014, tablet video will excite marketers in the next few years.

  • Teens Drive Vine Uptake in Mexico

    Once again, younger consumers are driving digital media adoption in Mexico: 44% of digital video viewers are under 25 years old. Against that backdrop, total Vine adoption among mobile internet users in the country (35.8 million) is 5%. Among teens, however, the penetration rate jumps to 12% of mobile web users.

  • Tuesday, September 09, 2014
  • There's More to Digital Video Marketing than YouTube

    YouTube is hot, but marketers aren't just relying on external sites to host their digital videos. They're also using their own brand-controlled video-sharing channels, a combination that provides the best return on investment for video marketing.

  • Where Do Females Turn for Investment Advice?

    Women still rely on financial advisors when it comes to investing and retirement advice. Likely a result of low comfort levels, just 14% say they turn to financial websites for investment guidance. When it comes to researching financial products and services, females are more open to finance-related sites, but financial professionals still reign as the top source.

  • Seven in 10 Homes in Spain Are Now Online

    Nearly 70% of households in Spain had an internet connection in 2013. And the internet population in the country shows similar rates among individuals, with research finding that 68.9% of residents use the internet, or 27.3 million people. On top of that, the vast majority of consumers in Spain go online at least weekly.

  • Want to Do Digital Video Right? Canada's Marketers Stress Storytelling

    Digital video is hot in Canada—and marketers are taking notice, voicing plans to increase spending over the next year. According to a new eMarketer report, marketers are using digital video to tell stories—something that, if done right, can exceed return on investment expectations immeasurably.

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