Friday, December 06, 2013
While several retail categories are experiencing impressive ecommerce sales growth in 2013, none is seeing a rate higher than that of the beauty category. Research shows that brands are increasing their budgets to add certain kinds of functionality, such as user reviews and customer Q&As, to their sites.
Misha Logvinov tells eMarketer that social media has caused a big industry shift for financial services marketers: “the bar has gotten a lot higher when it comes to consumer expectations for response to their complaint.”
In terms of time spent online, the broad Middle East and Africa region lags behind the worldwide average. But a new eMarketer report explores how residents of the region spend a significant chunk of their online time on social media.
In Brazil, as in most other markets, Facebook retains the largest number of social network users. But in the country’s ample social media space, multiple social networks battle for additional marketshare and keep the market dynamic.
Thursday, December 05, 2013
There’s no question mobile devices are more important than ever in the online shopping landscape, but people still prefer PCs for researching and purchasing products and services. Research suggests that although most internet users have bought via mobile at some point, it’s a much rarer occurrence.
Social networks like Twitter and Facebook have quickly built significant mobile revenue streams—on the basis of significant mobile user populations. And research suggests that social networks have become a mobile proposition for internet users across demographics.
Internet banking is quickly becoming as popular as using bank branches, according to research. Mobile, on the other hand, still lags behind other channels in popularity.
Wednesday, December 04, 2013
Last year, flash sales and daily deals were the hottest promotions for retailers targeting mobile users during the holiday season, according to research. But merchants are going in a different direction this year, plying shoppers with text messages and normal coupons instead.
Marketers first turned to programmatic advertising—an automated, technology-driven method of buying digital display advertising—to take advantage of the audience targeting and cost efficiencies afforded via real-time bidding (RTB). But as a new, nonauction-based branch of programmatic advertising, programmatic direct, gains momentum, large brands and premium publishers who once shied away from programmatic advertising are revisiting that decision.
Internet users in Canada are taking new interest in their food habits and their online behaviors are evolving as a result. From looking up recipes and reviews to finding new restaurants, tech-savvy web users are making the most of their technology—online and mobile—through every step of the mealtime decision-making process.
The reach and influence of digital advertising continues to grow. However, at Christmastime in the UK, TV ads carry a great deal of weight. Indeed, they have more influence on buying decisions during the holidays than any other form of advertising.
Tuesday, December 03, 2013
For many luxury consumers, the appeal of buying luxury goods goes beyond owning the actual item—it’s the experience surrounding the purchase of an expensive item. A new eMarketer report explores how luxury brands are slowly bringing that experience to digital channels.
Mothers are using digital resources for a number of healthcare-related reasons, for both their families and themselves. Most often, they head online to find information about symptoms. Like other shoppers, mothers also indicated they were more likely to purchase health-related products if offered the carrots of free shipping or lower prices.
Digital grocery sales in the UK are substantially outpacing those in most other European countries, and will do so through 2016 at least. This is despite there still being a strong preference among UK consumers to do their main grocery shop in a physical store.
Roughly one out of every five internet users ages 14 and older in Mexico will make at least one purchase via any digital channel during 2013. That figure more than triples when it comes to intensive internet users, according to research.
Monday, December 02, 2013
When measuring social media effectiveness, marketers look at the quality of the audience members gained, cited by around four in 10 US Facebook and Twitter marketers in recent research. And marketers are finding that many underused customer interaction tactics work better for gaining such fans.
While connected TVs are decidedly the most popular way for US internet users to watch streaming TV shows and movies overall, various apps, websites and video services are also making it possible to untether TV from the living room entirely. And mobile video viewers are most open to ad support.
A new eMarketer forecast predicts digital sales of goods and services ordered via tablets will nearly triple this year. The rapid rise will mean most mcommerce sales occur on tablets rather than smartphones, including more than 10% of all retail ecommerce transactions overall.
Wednesday, November 27, 2013
Bolstered by growing ecommerce sales and time spent across digital channels, the US retail industry will grow its digital ad spending more rapidly this year than in 2012, according to new figures from eMarketer.
Tony King tells eMarketer, “I think it’s up to the brand to know what its customers are looking for based on what they’ve previously purchased or looked at online. If that’s known, customers can be offered something exactly suited to them—before the general public has access to it. A good salesperson at a luxury store will call to tell you an item you’re going to like will be available. That’s what ecommerce is lacking, and that has to improve.”