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Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But it is also one of the most embryonic—and fragmented—areas of digital advertising, according to a new eMarketer report.
Marketers are more likely to increase spending on email than any other marketing program next year, according to research. Personalization will be a theme here, with triggered and transactional emails as well as lifecycle campaigns the top two email programs of focus.
Patent trolls have been an increasingly hot topic over the past few years. As the advertising space faces this issue, advertisers and their clients must decide who takes on patent infringement risks. According to recent polling, agencies are most likely to assume the risks associated with patent trolls.
Teens in Germany are surrounded by media—both digital and traditional. They may spend more time with digital platforms, but typically believe newspapers and TV are more credible.
Social media, including Facebook, Twitter, Instagram and Pinterest, was responsible for only 1.7% of sales. Despite that anemic number, social media channels—Facebook and Twitter among them—are advertising platforms, and customers' behaviors on these sites are changing as Black Friday chaos at brick-and-mortar stores spirals out of control.
Digital and mobile media spending still account for a small share of paid ad spending in two of Asia-Pacific's largest and fastest-growing markets, India and Indonesia. In India, digital ads will account for just 12.2% of total ad spending in 2014, and mobile will represent a mere 0.5%. Meanwhile, 4.7% of total ad spend in Indonesia will go toward digital this year, and mobile will grab a measly 0.2% of the total.
The number of digital video viewers in the US will pass 200 million next year, representing nearly two-thirds of the population. While the size of the mobile audience is considerable, the numbers also point to how nonmobile video—computers and connected TV—is still going strong, according to a new eMarketer report.
In-app ads trump those on the mobile web for clickthrough rate (CTR) and eCPM, based on recent research, and ads served through a tablet app see higher average CTR and eCPM than those on smartphones. Broken down by operating system, average CTR and eCPM for in-app ads on iOS devices top those operated by Android.
Consumers in Denmark are turning to the web in record numbers to buy their Christmas gifts, with over half of digital buyers planning to purchase presents online this year. According to recent estimates, digital will account for more than 20% of total Christmas gift sales in Denmark.
Advertisers in Brazil will spend over $20 billion on paid placements this year, more than any other country in Latin America, eMarketer estimates. In 2014, Brazil will account for more than half of all paid media and digital ad spending and around 40% of mobile ad spend in the region.
Mobile internet ad spending in Australia will increase by 150.0% to near $1 billion in 2014, eMarketer estimates. This year, mobile ads will represent just over one-fifth of all digital ad spend, or 8.0% of total media spending.
ShopKeep offers small-business owners a way to manage important aspects of their business. Brian Zang, vice president of sales and marketing at the company, explains the obstacles these businesses face that lead them to choose a technology such as ShopKeep.
Mobile is the fastest growing area of digital advertising in Canada by far, a fact that's more meaningful when you consider its growing scale. Mobile internet ad spending in Canada will reach almost CA$1 billion this year, more than doubling in growth and making up 7.5% of total media ad spending overall, according to a new eMarketer report.
Digital advertising worldwide is expected to top $146 billion in 2014, according to new figures from eMarketer, which for the first time include net advertising revenue estimates for four leading ad companies in China. Collectively, they will take more than 10% of the global digital ad market this year.
Nearly all business-to-business (B2B) marketers in North America use event marketing, which many view as critical to lead generation. According to recent research, B2B marketers have different spending habits throughout the event cycle. They rely on more expensive channels for pre-event marketing, social and mobile during the action and email post-event. When it comes time to analyze these efforts, it all comes back to lead generation—the top metric used to measure event return on investment.
Recent research finds that there is a huge gap between cost per hour spent with mobile gaming apps vs. cable TV. Consumers pay an average 11 cents per hour with mobile games, compared with 64 cents for every hour with cable TV.
The big winner of Black Friday 2014 was mobile. According to industry sources, around 30% of all Black Friday online revenues came from shoppers on mobile devices. Tablets edged out smartphones in online purchases on Black Friday, and iOS beat out Android in mobile traffic share.
More than 20% of UK internet users have mistaken paid media placements on the web for editorial content, with about half of this group finding these misleading. But how can advertisers distinguish these written ads from editorial?
Despite the buzz around personalization this year, much room for growth remains as we enter 2015, with few marketers and agency professionals reporting extensive usage. And though advancements in technology have been made, for many, personalization remains more of a manual process than an automated one.
Disruptive business forces, technological changes in the product and a newly smartphone-empowered consumer will upend the auto dealership model in 2015, according to a new eMarketer report. Mobile remains an area of distinct opportunity for dealer innovation, especially as consumers have yet to fully integrate smartphones and tablets into the buying process.
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