Although the major home shopping retailers all predate the internet age, they've made a smooth transition to the mobile age. Behind their success lies an irony: Home shopping retailers are booming because they're no longer just about home shopping. They understood before many retailers that their customers want to keep track of deals and trends when they're on the go as much as when they're at home or in a store.
Android powered nearly two-thirds of smartphone internet traffic in Latin America in 2013, with iOS coming in second (28.1%). Google’s operating system registered the highest shares of smartphone internet traffic in Panama, Bolivia and Argentina. Markets like Mexico—where iOS was strongest—and Colombia were still battlegrounds.
The emergence of programmatic direct, native advertising and viewability was noteworthy in 2013. A new eMarketer report explores how these trends will converge this year to provide brands with a richer storytelling experience among a more engaged audience.
PCs are the main tools for booking online travel, but mobile is on the rise. Tablets have been hyped as the next big thing for travelers, but it’s smartphones that are presenting themselves as integral tools for closing out a purchase and more for travel inspiration.
Online retail executives in Spain are upbeat about prospects for 2014, and the positive outlook will drive higher sales and marketing budgets. Two key trends shaping the market are showrooming and multichannel sales.
Teens aren't shopping like they used to, and apparel retailers are feeling the results. In January, American Eagle Outfitters' CEO, Robert L. Hanson, announced his departure, and Abercrombie & Fitch, too, has seen recent shake-ups in the C-suite. The three A's—Aéropostale, Abercrombie & Fitch and American Eagle Outfitters—have all been suffering to different degrees.
Millennials tend to be influenced by their friends’ posts on social media, but what exactly are they buying and how? According to research, these internet users turn to different social networks to post about different product categories, and they rely heavily on their mobile devices to shop.
How do investment companies get investors to move their money to new products or services? Digital marketing is part of the answer, explains AOL's Paul Kadin. He discusses how his company targets investors at "money-in-motion" moments to drive results for clients.
Facebook is the No. 1 social network in Ireland, according to research. In addition, the majority of users go on Facebook Messenger daily—again, the top choice for chatting via social.
Another year of double-digit growth for internet ad spending in Brazil has made digital the third most popular media type among advertisers, surpassing magazines. But year over year, traditional media formats still see higher expansion rates.
When drugstore chain CVS announced in January that it would stop selling tobacco products by October 1, 2014, it put the heat on competitors Walgreens and Rite Aid. The move will come at a cost of $2 billion in annual lost revenues, CVS has speculated, but that's the price it's willing to pay to win at the in-store clinic game. It's hard promoting your store as a healthcare center when you're peddling cigarettes behind the counter.
When signing in to other sites with a social network ID, users prefer to enter their Facebook information. Recent research finds that this is the top social network ID used for social logins in each region worldwide, and Facebook IDs are also No. 1 for social logins on mobile devices.
Airlines are making strides to stay connected with customers via mobile during the travel journey. In addition, the combination of Wi-Fi and in-flight entertainment provides airline-controlled media platforms that have vast potential for ecommerce sales and advertising partnerships. However, technological impediments and consumer skepticism are significant barriers.
More than 50% of UK digital retailers now respond to customer questions via Twitter. Customer engagement may be helping to fuel sales via the social network: Average revenue per visitor rose 64.3% year over year in Q4 2013.
Apple made waves this fall with the release of its new lineup of iPhones and iPads, but some of its best press came from a new hire. Apple CEO Tim Cook tapped Angela Ahrendts, currently CEO of Burberry, to run its retail operations.
An overwhelming majority of US email users worry about someone reading their email. Concerns don’t stop there: 85% of users are also worried about email service providers “reading”—via algorithms—their email.
Digital radio continues to thrive as consumers tune in to stations via a broad range of devices—from traditional desktop and laptop computers to mobile devices and in-car systems. A new eMarketer report finds that marketers are embracing the opportunities digital radio offers, but challenges exist within the space.
More than eight in 10 UK teens now own a smartphone, and one-third of those users also have a tablet. Research finds that gaming is the No. 1 tablet activity among tablet-using teens.
Cord-cutting may be a hot topic, but recent research finds that English-speaking consumers in Canada are keeping their cable TV services for now. Meanwhile, digital video viewership rates are climbing.
Selling products one dollar at a time can lead to big business, as the dollar store sector has shown over the past five years. Helped by the poor economy, but also by solid business models, dollar stores have outpaced other sectors within retail. They're not just winning on price. They're also attracting a broad set of customers. For people of all income levels, they've become a convenient place for spontaneous shopping trips.
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