Emmie Fukuchi, associate vice president of digital & new media for Canada’s AIR MILES rewards program, spoke with eMarketer about how increased smartphone penetration in Canada has given AIR MILES a lift.
Mobile uptake has been huge in Brazil, where eMarketer estimates 71% of the population will have a cellphone this year and more than half the overall online population will access the web via mobile devices. A new eMarketer report explores the country’s mobile population and how the channel interacts with more traditional screens.
Ebooks are making slow but steady progress in Germany, where one in five consumers now read on digital devices. Teens and younger adults are more likely to take up the habit than their older counterparts.
Inbound marketing is an important priority for generating leads, but it also poses major difficulties. While marketing automation and integration may help inbound marketing performance, few are actually trying to use these tactics.
There seems to be a clear tie between digital reading devices, such as ereaders and tablets, and the consumption of the written word. Research shows that people with such digital devices read more books than those without them.
A new eMarketer report explores the digital habits of demographic groups in Canada, from children and teens to boomers and seniors. Millennials are among the biggest adopters of digital media in the country, and expect to interact with marketers differently than their older counterparts.
Google UK, Facebook and YouTube are the top three sites in the UK in terms of market share of visits, according to research. However, their shares have been slipping slightly, as other properties, inculding eBay, Windows Live Mail and the BBC make gains.
Online video reach in Mexico has stood at just over 81% of the online population throughout 2013. That means the number of video viewers through a computer has been growing at the same rate as the online population, which will expand by 15.3% this year. Engagement, on the other hand, appears to be losing steam as the number of viewers grows.
The CPM certainly has its deficiencies, and many advertisers supplement its use with engagement and performance metrics that make sense for digital tactics. But a new eMarketer report explores why the CPM pricing structure is here to stay, and what that will mean for marketers and publishers alike.
Travel marketers are broadening their advertising efforts by focusing on multichannel digital strategies. Research shows increased attention to mobile and digital video platforms, and positive trends in performance metrics from these channels support these investments.
The holidays have emerged as an online-driven experience for the majority of UK internet users, with the PC still the preferred device to search. Just under one in five (19%) UK internet users will buy all of their presents online, and just as many will actively resist online buying and revert to brick-and-mortar shops.
Marketers are typically most comfortable using digital video to promote awareness and other top-of-funnel activities. A new eMarketer report explores how video can be used for all stages of the purchase funnel, from awareness to conversion to loyalty and beyond.
Once again, in the coming year, mobile and digital will see the greatest number of advertisers upping investment. As digital opportunities proliferate, though, both in terms of formats and ad-buying technologies, it’s notable where much of that digital spend will go: Social and video site ads will see among the biggest increases.
Mobile internet usage in the UK is growing at a rapid rate. According to research, well over half of British internet users now connect via a mobile device.
Smartphones and tablets are increasingly serving as the connective tissue linking users in the US to the internet. Research shows that smartphone penetration has almost hit three-quarters among mobile phone users, and tablets are reaching more than half of users. Hispanics continue to overindex for smart mobile device use.
The US healthcare and pharmaceutical industry will spend $1.18 billion this year on paid digital ads, according to a new eMarketer report. That is the lowest of any of the industries we track, but nonetheless, health and pharma execs are more bullish on digital than other marketing approaches.
Norway is one of the world’s most advanced digital cultures, and advertisers have been fast to embrace advertising on the web, but there is still room for expansion. eMarketer estimates that outlays on digital ads will approach $850 million in 2013, and pass $1 billion in 2016.
The financial services and healthcare industries are among the leaders in Big Data adoption, and their use of data is indicative of broader trends. US execs at these companies put customer transaction data at the top of the list of important data sets, followed by financial data. And it is the sales and marketing departments that are spearheading the use of data.
Sean Bartlett, director of mobile strategy and platforms at Lowe’s, says mobile provides heft to customer service with customer purchase history as well as inventory information.
A new eMarketer report finds that advertising in China is finally catching up with the country’s vast mobile internet audience. While spend is still low, and weighted toward SMS/MMS formats, it will rise considerably in coming years.
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