Overall ad spending in Argentina registered 24% annual growth in 2012, when expressed in Argentinean pesos. In nominal US dollars, however, the industry expanded at a more modest 9% rate last year and will see a 6.7% reduction during 2013.
When it comes to seeking credible advice regarding products and brands, UK internet users are almost as likely to listen to the opinions of consumers on forums as they are to listen to advice from friends and family.
Mobile payment transaction value will continue rising in the US, reaching past $58 billion by 2017, according to new eMarketer estimates. But growth will be somewhat slower than previously estimated, due to limited consumer and merchant adoption and lack of consolidation around key preferred technologies.
Although the web is a somewhat recent phenomenon for baby boomers and seniors in the US, boomers now spend more time online than with any other form of media, including TV, and seniors are not far behind. Smartphones and tablets are playing a bigger role in the online activities of both boomers and seniors, who use the devices for a variety of activities, including to shop for purchases.
Canada moms are among the most digitally engaged demographic in the country and certainly the most socially engaged cohort, according to a new eMarketer report. Marketers looking to reach moms via digital channels should make sure that their campaigns are useful and informative.
Viewing TV content either using on-demand catch-up services or other digital platforms has soared in the UK, according to research. Those between ages 18 and 24 were the most likely to watch on-demand TV.
Nearly half of US web users between ages 18 and 35 spend an hour or more per day shopping online, according to research. Electronics and the sports and accessories category were the most likely purchases to be made over the internet among this demographic.
When researching and booking flights, lodging and other travel-related activities, internet users are relying more and more on multiple devices. PCs are still the most common purchase channel, but travelers are becoming accustomed to making larger purchases via mobile devices, highlighting the importance of multichannel travel marketing.
Social network user growth is slowing in the UK, but there is still room for increases among the youngest and oldest age groups, especially on mobile, according to a new eMarketer report. Females also lead on social networks, with a higher incidence of accessing more than once a day.
Retail is one of the leading online activities in Brazil. The No. 1 retailer is Mercadolivre.com.br, an Argentina-based site and eBay partner; other top sites are primarily based in Brazil. Price comparing is also a popular online retail pursuit.
Households are choosing to forgo pay TV service and opt for broadcast-only instead, as online TV viewing gains popularity and the move to the digital broadcast standard has improved over-the-air TV quality. Black and Hispanic households have seen particular growth in the percentage choosing broadcast-only TV, while Asian households have actually moved in the other direction.
Publishers, agencies and marketers are increasingly using ad verification services to validate the delivery of display ads and ensure brand safety, according to a new eMarketer report. As programmatic buying has increased and the distance between ad seller and buyer has widened, ad verification provides assurance that ads are getting delivered on the right sites and to the appropriate audience.
A significant chunk of Vietnam's population is under 30, and this demographic is headed online in large numbers. While Google and Yahoo! sites are strong draws among all users, homegrown companies also have a significant presence online.
Research shows the rapid rise of mobile advertising in the UK, with almost a quarter of display spend going to mobile in 2014, and just over one-fifth of search spend moving to mobile as well. Overall, GroupM predicts total digital spend to hit £6.49 billion ($10.30 billion) in 2014.
The fragmentation of mobile into different use cases on smartphones and tablets is one of the most significant digital trends of 2013, according to a new eMarketer report. As behavior is better understood on the smart mobile devices, marketers are adjusting their approach.
Smartphones and tablets now offer apps that promise to fundamentally change the way medicine is practiced. These tools, unsurprisingly, are more often used by younger US physicians than their older counterparts.
Nearly 80% of teens and adults in Italy had access to the internet via at least one device at the end of 2012, according to research. Penetration was highest among managerial professionals and university staff, and in cities of more than 250,000.
Email is a critical outreach channel for most B2C and B2B marketers. While creating content is always a challenge, other tactics that can help email marketers achieve strong results—including segmenting and optimizing the email message—are also some of the most difficult to pull off.
Pantene executives discuss the brand's real-time marketing via Twitter on the red carpet at the 2013 Oscars.
A new eMarketer report finds that online shopping, video viewing, smartphones and tablets define the most important trends in the UK digital landscape. But even as UK consumers embrace new technologies, they are wary of the ways companies interact with them online.
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