There’s no doubt it’s going to be a tablet-colored Christmas this year in the UK. But while iPads will continue to dominate among gift-givers, other inexpensive brand models will prove incredibly appealing, particularly 7-inch models that offer a good user experience.
Digital commerce—and especially mobile—has been a bright spot for retailers this holiday season, even after brick-and-mortar sales during the Black Friday weekend came in as somewhat disappointing. eMarketer predicts a significant rise in spending via digital this season.
Leon Zemel, chief analytics officer at data management platform [x+1], talks about obstacles brands face and how to overcome them.
Older digital shoppers in the UK may be savvier, cannier digital shoppers than one may suppose, but they’re still reluctant to actually buy online. Instead, this demographic searches extensively before reverting to purchase via older media, according to research. As mobile device ownership grows, so will digital shopping among seniors.
More than 53% of Latin America’s population will use mobiles in 2013. This will hit 58.7% by 2017, or 374.3 million consumers. Colombia (95%) and Mexico (83%), however, have yet to reach full mobile connections penetration, while Chile leads Latin America in terms of mobile connections reach, at 142%.
Mobile now accounts for over 22% of all digital ad spending in the US, compared with less than 3% in 2010. Google still takes the largest single share of the US digital ad market, but this year Facebook will surpass Yahoo! and Microsoft to grab second place, boosted by the social network’s extremely fast growth in mobile ad revenues.
Close to the majority of US parents plan to give their children ereading devices this holiday season, according to research. And almost three-quarters of parents intend to give their children ebooks to read on such devices. As the popularity of ereaders and ebooks rises, children will fuel growth in ereader users.
Advertisers in the UK will devote over £1 billion to mobile this year, eMarketer estimates—more than double last year’s spending. Overall, digital ad spending will account for almost 45% of the total this year. And eMarketer expects Twitter to earn £43.6 million in UK ad revenues in 2013, according to our first forecast.
Latin America’s growing advanced mobile device market is hyped up as of late. But despite all the press they get, noncomputer devices are still driving a relatively small amount of internet traffic, with PCs claiming more than 90% in Argentina and Brazil.
New technologies and better data bring the longtime dream of a unified cross-channel shopping experience within reach. In practice, however, most retailers still fall far short of achieving this vision, according to a new eMarketer report.
Small and medium-sized businesses typically lag behind their larger counterparts when it comes to marketing efforts—including digital. Next year, SMBs say they plan to focus on building more of their businesses online. But how long will it take them to catch up with newer technologies like mobile?
Video is expected to be one of the main avenues for digital ad spending growth in Canada in coming years, and research suggests the youngest adults are watching the most. Millennials watch about three times as much digital video as boomers, for example—and even more among the youngest viewers.
Consumers in the UK are increasingly taking to streaming music. However, the vast majority of music streamed is to the home environment, with streaming on the go a minority activity.
As tablet adoption widens, retailers and brands across an expanding spectrum of product categories, including apparel, are beginning to pay closer attention to the presence of those devices in the overall ecommerce ecosystem, according to a new eMarketer report.
Playtime is for grownups too, with gaming extending to ever more demographics as early generations of console gamers age and newer platforms like social and mobile gaming have proven popular across age and gender lines. Research shows that those over 50 are playing games in pretty high numbers, favoring desktops and laptops over other gaming devices.
Content strategies are most effective at strengthening brands and nurturing customer relationships, according to research. A direct effect on sales may be harder to prove, however.
Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer.
Geotargeting is more than just a yes/no proposition for marketers. The distance between targeted mobile devices and retail outlets can have major effects on performance—and those effects may depend on what’s being advertised.
Third-quarter ecommerce revenues in Norway approached $3.5 billion, according to research, as more customers and retailers took to digital channels. And December’s retail ecommerce sales will total more than $580 million.
Mothers with young children use smartphones more than any of their peers. As additional responsibilities pile up and their free time decreases, mothers turn to their smartphones as spare hands and entertainment outlets.
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