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Despite economic headwinds, online advertising in Finland posted steady growth last year, capturing nearly one-fifth of all Finnish media spend.
"It's time for a new RadioShack." RadioShack ended its $4 million Super Bowl ad with that message. Investors couldn't agree more. The old one hasn't been doing so well. Year-on-year sales for the midlevel electronics retailer fell 6.0% to $3.7 billion. Same-store sales fared even worse in the last reported quarter (Q3 2013), down 8.4%.
Google's Product Listing Ads saw massive gains in spending, impressions and clicks in Q4 2013. Mobile experienced the most impressive growth: Smartphone clicks increased 1,589% over Q4 2012, and tablet clicks rose 335.7%. Mobile continued to grab click share from desktop, growing its portion to nearly 25%.
MINI USA gauges the effectiveness of real-time marketing initiatives in a number of ways, including the effectiveness of paid social media, the level of visitor engagement and actions people take once they click through to the MINI website.
Those ages 50 to 69 in the UK are adopting digital devices, but adults 70 and older are still not interested. Research finds that work and family are driving changes in how 50- and 60-somethings manage their finances, with a large portion in each group using online banking.
Advertisers in Brazil are directing a large portion of their digital ad budgets to paid search. In absolute numbers, the country still spends significantly less in search than other more developed digital markets, but what it does spend seems to be getting more clicks.
Executives face a number of ongoing changes in the business world. But research shows the ones they think will have the largest transformative effect on their companies are those related to technological advances. Leaders have also downgraded their expectations about the impact of emerging markets.
The general public may view doctors as busy and constantly on the go, but physicians are still choosing stationary desktops—and in certain situations, print—over mobile devices to perform professional activities.
Google Chrome remains the dominant web browser in Europe and continues to grab share from Internet Explorer, according to research. Though it claims the majority of the region's overall market, Chrome's share and rank vary across Western European countries, from No. 1 in France and Spain to No. 4 in Germany.
Marketers in Canada are aiming to increase sales and generate leads through their digital efforts this year, and many believe that social media and content marketing will be critical to achieving this goal.
Increases in digital travel sales have already slowed to moderate levels in leading markets, and rapid, exponential growth followed by quick maturation rates is a typical pattern among emerging ecommerce markets, according to eMarketer's January 2014 worldwide B2C ecommerce forecast.
Internet users are more concerned about their online privacy than ever before, research finds. Despite worries about government monitoring of digital communications, internet users are still the most concerned about businesses sharing their personal data.
Multiscreening is often considered to be the use of a laptop or smart device while watching TV, but research finds that around one-third of multiscreening in the UK does not involve the television at all.
Advertisers are following the steps of consumers in Mexico's growing advanced mobile device market. In Q4 2013, the vast majority of mobile ad impressions landed on smartphones and tablets. A closer look shows that Android dominated, taking a 58.3% share of impressions. Mobile ad spending is set to grow 87.7% to hit $172.8 million in 2014.
Millennial social media users are significantly more likely than their older counterparts to be influenced by their friends' posts about products and services. Research shows that 68% are at least somewhat inclined to make a purchase after seeing a friend share photos or thoughts about it.
Product reviews have become a staple of consumption for many shoppers on the path to purchase. Research shows that internet users leave more good or mixed reviews than bad ones. And for those who do leave negative reviews, their main goal is to warn other people off of bad products or services.
More digital retailers than ever now offer a click-and-collect service in the UK. Consumers are increasingly taking to it, and its relevance in the wider retail ecommerce space is also rising.
Worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% this year to reach $1.500 trillion, according to eMarketer's latest forecasts. For the first time, consumers in Asia-Pacific will spend more on ecommerce purchases than those in North America, making it the largest regional ecommerce market in the world.
The adage "there's an app for that" needs to be revised to the plural form to accurately reflect today's app marketplace. Now there are many to consider, and competition to catch the consumer's eye is fierce, according to a new eMarketer report. Consumers are most likely to find new apps by browsing the app store—and will drive annual app downloads to at least double between 2013 and 2017.
Galaxy S3 mini and S4 models topped the handset bestseller lists in France and Germany last year. In Germany, Samsung claimed a 40% market share.
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