In a prior interview with Andrew Casale, senior vice president of strategy for the advertising exchange Casale Media, he shared his observations and thoughts on the real-time bidding (RTB) landscape. In a follow-up to that conversation, eMarketer’s Lauren Fisher spoke with Casale about some of the latest trends he’s seeing in the larger category of programmatic advertising, particularly among premium publishers and brand marketers.
While digital advertising spend is in rude health, cinema spend is the biggest victim of the changing fortunes of analog media according to research.
Brazil’s digital game space is growing at a rapid clip, taking an increasing share of the Latin American market and positioning the country as one of the largest games markets in the world. Brazil’s digital gamers still prefer free downloadable games, even ad-supported ones. But those who do pay also seem to leave satisfied.
A new eMarketer report explores trends in paid social network advertising over the next year, including why 2013 became the year of “social acceptance,” and what that means for the future.
Programmatic approaches to media buying and more benefit advertisers and publishers alike. Barriers remain to adoption, but execs expect to make serious strides in the next two years, according to research.
As holiday shopping ramps up, internet users in Canada are buying about a fifth of their purchases online—but mobile in-store shopping does not hold much appeal.
Half of mobile phone users in Argentina stream video to their devices, research shows, but the drawbacks of actually watching mobile TV outweigh the benefits for many, keeping users snacking on short clips instead.
Searches for beauty products soared by 48% in September 2013 compared with the previous quarter, new research from Greenlight shows. Makeup and haircare were the most popular searches, but nailcare and fragrances show the sharpest increases.
Consumers’ methods of discovering, researching and staying in touch with brands vary, but the reliance on social networks is a constant throughout the customer life process. And it all starts with paid social advertising.
Video viewership and social sharing are closely intertwined, and marketers are looking to capitalize. Though social video advertising is still nascent, research shows that 70% of agency executives plan to place ads on YouTube in 2014, and nearly half would work video ads into their Facebook marketing mix if it became available.
Reflecting the still sizeable number of feature phone users in Latin America, a recent report found that more than a quarter of mobile ad impressions in the region were delivered to such devices during Q3 2013. By comparison, worldwide averages showed a much smaller 14% share of mobile impressions going to feature phones, with smartphones taking the lion’s share in the category with 72% of impressions in the reported period.
eMarketer estimates that more than half of the UK population will use social networks in 2013. These users are employing social platforms both as content aggregators and as a way to engage digitally with print media brands, according to a new report.
Research finds that well over a majority of execs think external social efforts are having a major effect on customer relations. Branding still leads the way as one of the biggest benefits to social outreach.
Affluents in the US tend to be careful spenders, more likely to see themselves as middle class than as wealthy. Few are wallowing in luxuries. And their heavy use of digital channels helps their efforts to find the best deals.
UK consumers who read news content digitally are used to a free-content model. Unsurprisingly, attitudes toward newspaper paywalls are generally negative.
The use of video marketing now exceeds 90% among US marketing professionals, thanks to lower costs and new distribution channels. Marketers are most often turning to their own websites, along with YouTube, in order to publish this content.
Dramatic shifts in the way consumers and businesses use technology—coupled with accelerated technological innovation—are driving increased digital advertising investments. They are also spawning campaigns that are more fully integrated with existing multichannel initiatives. As a result, the US computing products and consumer electronics industry will invest $3.21 billion in paid online and mobile media advertising in 2013, hitting $4.66 billion by 2017.
Many consumers will use tablets and smartphones for holiday purchases, driving mcommerce sales up more than two-thirds.
Internet users are growing increasingly concerned with protecting their information from advertisers, as 90% have taken action to protect their privacy online, research finds. However, when it comes to getting discounts on products and services, a significant portion is willing to let marketers use personal information to target them.
Sephora’s Johnna Marcus describes the company’s mobile-first strategy. She says it doesn’t mean going to market first with mobile, but making mobile an integral part of all content and marketing offerings.
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