There's no question that the world of online shopping has given brick-and-mortar chains headaches. Some have adapted, while others, such as Blockbuster, Tower Records and Borders, have not. But it's not all doom and gloom for traditional retailers. Even as ecommerce brings new competitors, it also opens up international markets in a cheap and scalable way. With a good website and a fulfillment strategy, retailers can reach the world without opening new stores.
Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
Foot Locker and its smaller rival Finish Line have been bucking retail trends. Although the athletic footwear and apparel retailers sell branded shoes with standard sizing, they're doubling down on brick-and-mortar. So far, they've been able to grow rapidly despite relatively light ecommerce sales and moves by their suppliers to sell directly to consumers.
In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time—with mobile driving the shift, according to new eMarketer estimates. This year, that trend will continue as US adults’ daily time spent with mobile grows 23%.
Saving money is the No. 1 reason for using mobile while grocery shopping, according to a new eMarketer report. While most coupons are still distributed in print, mobile deals are becoming more influential on product decisions.
UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
RH, formerly known as Restoration Hardware, has been bucking the industry trend toward smaller-format stores, which appears to be paying off for the high-end home furnishings retailer. The company's total sales grew 30.0% in 2013 to reach $1.55 billion—and have more than doubled since 2010.
Photos are the top content posted by brand Facebook pages, grabbing the majority of shares. Because of this, they see far more action than posts that include other content types.
US consumers favor small businesses over larger companies due to the personalized experiences the former provides. On the other hand, prices have little influence on consumers’ decisions to go with small companies, with the majority actually willing to pay higher prices to support small businesses.
There’s still a preference among grocery shoppers in the UK to shop in-store. However, digital grocery sales are rising rapidly, and when UK shoppers do shun the store, they tend to make fewer impulse purchases.
American Apparel, the vertically integrated clothing manufacturer, distributor and retailer of American-made basics, perhaps best known for its controversial founder and provocative advertising campaigns, was able to raise more capital just in time for an interest payment due in April. This will give the company some breathing room and stave off default for now, but with the stock trading near an all-time low it's a far cry from the high-flying days of 2008.
Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform commerce and others foreseeing infrastructure obstacles.
Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
Though hardly a household name, Lumber Liquidators has grown to be the largest specialty retailer of hardwood and laminate flooring in the US, grabbing a combined 10.2% market share in this $6.0 billion industry last year. Over 90% of customers are existing homeowners, and Catalina Research estimates approximately 28% undertake some type of flooring replacement project in the first year of ownership.
Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
Location-based ads served via mobile aren’t going away, with revenues and spending expected to skyrocket in the coming years. Social and local search will be the largest drivers of growth.
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