While online dating has been a hot topic for some time and is very much accepted these days, just one-fifth of US internet users have used an online dating site or app. But this doesn't mean that consumers aren't warming up to the idea.
Smartphones are becoming increasingly influential in the retail journey of many UK consumers. When it comes to accessing retailer content via these mobile devices, apps come in a very distant second to mobile sites.
Despite strong gains in digital ad spending in Canada, the country still trails the US when it comes to online and mobile spend as a percentage of total ad investments, according to eMarketer estimates. Last year, the US was slightly ahead in this metric, and the gap will widen in the coming years.
Peru ranks seventh for internet users in Latin America. PCs still drive internet usage, with mobile devices representing a mere 10.9% of traffic. And, reflecting the early stages in which this market is, web users are predominantly young and male and spend most of their time on social.
Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer, up 5.7% over last year. As consumers globally shift their attention to digital devices, steady increases in online and mobile advertising will drive continued growth.
Digital technology hasn't stopped most shoppers from grocery shopping in stores, but because of smartphones, that in-store shopping experience is changing, according to a new eMarketer report. As brands get better at leveraging their understanding of consumer behavior, data and technology, they are able to provide shoppers info and deals when they are most likely to respond to it: in the supermarket aisle.
In Ireland, smartphone and tablet adoption have each grown rapidly over the past two years, with ownership coming in at 75% and 54%, respectively. These high ownership levels have fueled mobile device usage during TV time.
Smartphone shipments in China dwarf those in all other countries worldwide. And according to research, the nation will continue to dominate in number of smartphones shipped over the next several years.
Mobile contracts typically last two years, but according to research, that isn't necessarily preventing consumers from switching to the latest trendy device. In fact, nearly half of smartphone and tablet owners replace their devices within two years of ownership.
Security is a top concern for small businesses, with undetected malware the biggest threat. As a result, the majority of small-business owners are taking steps to protect their companies' data, and worries about security are driving technology updates.
More than three-quarters of Norway's adult web users have a profile on Facebook, and most visit the site at least once a day. However, growth is plateauing in some age groups.
Digital is playing a big role for new-vehicle shoppers in Brazil, with nearly half saying they would purchase a car online. When it comes to discussing experiences, more than four in five auto shoppers in the country would share on social.
Email remains vitally important to business-to-business marketers and is arguably more valued by industry professionals now more than ever before. According to a new eMarketer report, email marketing today requires sophisticated systems to manage cross-channel campaigns and deliver personalized, highly targeted experiences to customers.
The majority of creative professionals say mobile is changing the face of creativity and design, and it's also reshaping many parts of their jobs. Being able to capture inspiration and create content on the go are the biggest influences the channel has had on the creative process.
The rise in popularity of click-and-collect services in the UK shows no signs of abating. Such is the clamor for these services, retailers are looking to get ever closer to the consumer, with collection points appearing at various tube and railway stations in the UK.
Collectively, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as non-Hispanics. Among Hispanics, however, those who are Spanish-dominant and not very comfortable speaking English are significantly driving social and messaging app usage.
Patrick Kehoe, worldwide director of product marketing at HP Exstream, tells eMarketer why email is not only an effective delivery device, but is still an effective marketing device—in many ways superior to social channels.
eMarketer expects Google to remain the UK's No. 1 digital ad publisher by a wide margin this year, and the search giant will take in roughly 40% of the country's digital ad spending annually through at least 2016. However, Facebook's UK revenues will continue to grow significantly, boosted in particular by increases in mobile ad outlays.
Online ad spending growth in Mexico cooled off slightly in 2013, when it expanded by 31% to near MXN8.36 billion ($654.8 million), according to industry sources. In absolute terms, 2013 registered a rise of nearly MXN2 billion (over $150 million) in online advertising investments—the largest increase ever recorded in the country.
Similar to overall internet usage in Asia-Pacific, mobile web use varies across the region. But while more developed markets lead in penetration, there is significant room for gains in all countries.
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