Monday, November 25, 2013
Digital ad spending in Canada is expected to represent nearly a quarter of total media ad investment in 2013. The next several years will see that proportion climb even higher, eMarketer predicts in a new report.
Retail ecommerce spending on holiday gifts in Denmark will be up 33% according to one estimate. Leading purchase categories ranged from children’s toys to clothes, shoes, jewelry and cosmetics, digital entertainment and home decor items.
Friday, November 22, 2013
Mothers have an outsized influence on the purchases that households make, a practice that holds true during the holiday season. A significant number of mothers plan on making their holiday purchases online this season, with both Black Friday and Cyber Monday playing a key role in their digital shopping behaviors.
Mark Thompson, CEO of The New York Times Co., talks about The Gray Lady’s investments in innovative digital ad ventures, along with an unwavering faith in quality journalism.
European internet users’ use of smart devices like smartphones and tablets is growing strongly, eating into the visits online shoppers otherwise might have made using desktops, with 12% of those polled in the UK opting to shop on-the-go.
Thursday, November 21, 2013
Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions, according to new figures from eMarketer.
As the market for broadband connectivity, wireline and wireless services becomes saturated, US telecom carriers, cable TV operators and internet service providers are using online and mobile channels to promote new technology, faster networks, superior video quality and more profitable “bundled” services and data pricing plans, a new eMarketer report explains. A deep dive into spending reveals near-even levels of expenditure on branding and direct-response ads.
Latin America will add nearly 100 million people to its social network user audience between now and the end of 2017, according to eMarketer’s latest estimates, and the lion's share will belong to Facebook, which is growing faster than the average across the region.
Facebook usage will inch up in Canada this year, where nearly 94% of social network users and almost half the total population already use the largest social site in the world, eMarketer estimates.
One in five internet users will spend a greater share of their gift budget on the web this year, research indicates. And the main reason? Convenience.
Wednesday, November 20, 2013
As more people than ever read marketing email on their phones and other mobile devices, research shows some 15% of email-triggered sales volume is coming from the mobile channel. Apple devices dominate the landscape, as does the retail industry.
A new eMarketer report explores how the sports streaming panorama is likely to improve as more content owners and broadcasters move to fill consumer demand for instant access on multiple screens. But lucrative, long-term contracts between leagues and broadcasters will act as a counterforce to progress on the digital front.
Internet users in Argentina are some of the most engaged with online media in Latin America. And for male internet users in Argentina, sports are nearly a religious matter; they showed a disproportionate level of engagement with that online category when compared to females in their respective age groups.
For consumers, email is the preferred marketing channel, ahead of brand sites and social networks.
Tuesday, November 19, 2013
Black Friday shoppers have certainly developed a fondness for online retail sites. A larger number of them plan on doing most of their shopping on an online site than at a brick-and-mortar store that day. And younger shoppers are headed online in greater numbers than their older counterparts.
eMarketer forecasts continued double-digit growth in social network usage around the world, and the numbers in India are growing faster than anywhere else. In just a few years, in fact, India will also become the world’s largest single Facebook population.
Slower growth in the UK social network user audience means that this year, for the first time, Germany will have a larger social population than the island nation, eMarketer estimates. But when it comes to Facebook, the UK is still No. 1 in the region.
Monday, November 18, 2013
With a wide range of messaging channels available to advertisers and marketers, its reasonable to expect that campaigns will improve constantly. But research indicates a fundamental gap remains between marketers’ ideas about various messaging channels, and the value that consumers find in them.
Though baby boomers and seniors are significantly more worried about privacy concerns online than the general population, they continue to share contact information and personal details without actively taking security measures. Along with reports of negative experiences online, the 50- to 75-year-old set is just as susceptible to online drama as those a third their age.
The proportion of households owning smartphones or tablets continues to rise in the UK. One consequence of this has meant more of these households shedding their older gadgets like game consoles, netbooks or even standalone cameras and consolidating around the smartphone and tablet.