The internet of things (IoT) is coming. While the majority of business execs have heard of the concept, fewer than half of that group knows what it actually means. Among industries, high-tech/IT professionals are the most likely to be prepared to optimize the IoT, while healthcare and manufacturing execs lag far behind.
Digital buying has a foothold among seniors. Still, they are less likely than younger adults to buy that way, according to a new eMarketer report. They are also less likely to conduct online research before making purchases.
Internet music streaming is rising quickly in Germany, with the number of users tripling between 2013 and 2014. Based on recent research, younger consumers are a key reason for this growth.
Digital banking in India has been available for a number of years. It is still catching on as internet access continues to advance and as banks continue to implement strategies designed to expand overall banking access. Mobile banking usage is growing rapidly, indicating users are becoming more comfortable with moving ever-larger amounts of money via mobile.
Social TV successes don't happen as often as anyone would like them to, according to a new eMarketer report. Twitter is often the first platform people think of when it comes to social TV, but Facebook is gaining ground, making a stronger pitch to TV networks and their advertisers.
Knowing about something and understanding it are two different things, and this gap is wide when it comes to connected cars: Though the majority of car owners have heard of them, few know what they actually are. Advertisers have looked at connected cars as potential ad platforms, but even as consumer interest in such vehicles rises, drivers aren't fond of data collection and advertising via connected cars.
While most urban areas in France enjoy high connectivity and excellent online services, more than 5 million households—many in rural areas—are still without web access. Internet usage is also significantly lower among the country's seniors and least affluent residents.
More than 90% of internet users in Venezuela are social networkers, according to research. And younger consumers in the country have likely played a role in social network uptake, at least when it comes to Facebook, where nearly half of users are ages 13 to 24.
How often do you unplug from personal technology? According to recent research, 43% of US internet users never do, and 17% only take a break a few times a year. While gender and income don't play major roles in whether or not consumers unplug, age does, with younger millennials the most likely to never take a break.
Mobile search may be top of mind, but based on recent research, both spending and performance have room for growth. The majority of search marketers allocate between 5% and 20% of their total paid search ad spending to mobile, and nearly two-thirds say mobile search performs worse than desktop.
Customers in Great Britain still talk with their feet when it comes to poor customer service, with many dropping brands or canceling service if their standards aren't met. And while some feel compelled to yell or cry when poor service is meted out to them, more are likely to vent their frustrations on social media.
As part of eMarketer's CMO One-to-One interview series, Brad Maglinger, CMO of MapQuest, talks about the ubiquity of maps on mobile and about their effectiveness as a marketing tool.
Three-quarters of web users in France are aware of innovations such as smart watches, in-car access to mobile apps and connecting household facilities to the internet. Among those who know about connected devices, intent to purchase is encouraging, especially when it comes to connected homes.
Brazil will take the lion's share of the $4.4 billion in digital gaming revenues expected in Latin America in 2014, while Mexico and Argentina will round out the top three markets in the category. Put together, the regional heavyweights will contribute nearly three-quarters of digital gaming revenues in the region.
Not surprisingly, language is key when discussing marketing in Quebec. It's an easy conclusion for a national or international brand to simply translate content for a local audience, but according to an eMarketer report, veterans of this playing field suggest it's an issue broader than just mother tongue.
Talk about personalization seems to be everywhere these days, and companies are hoping analytics can help them respond to consumer demand for tailored experiences. But some are finding that data can be just as much of a challenge as it is a help.
Nearly 80% of sports fans make plans via their mobile phones to see live sporting events. And according to research, purchasing tickets on mobile devices is on the rise, as almost 40% of fans now buy tickets to live sports events via smartphone or tablet.
The majority of UK internet users have enabled mobile push notifications, with most doing so to receive offers and promotions. But according to research, marketers should be careful not to annoy and pester recipients: Around 80% will disable or uninstall an app if they don't like the messages they receive.
Consumer goods account for the greatest share of digital video ads served in Asia-Pacific, and nonalcoholic beverages rank second. The focus on these industries in video ads makes sense, since they typically rely on branding-oriented advertising to inspire loyalty and awareness.
Email marketers constantly seek new ways to cut through the inbox clutter, and the right day and time make a difference. According to a new eMarketer report, Saturdays see the highest open rates and average order sizes. But it's not so easy when it comes to time of day, with key measures often at odds.
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