There is no dispute that shoppers showroom. This passive form of engagement, where they use physical brick-and-mortar stores to see items in person and buy online, leeches money from retail storefronts with pricey overhead. Meanwhile, shoppers just come in to touch items, maybe try them on, and many then hop on their mobile phones to find that same item elsewhere, most likely at a cheaper price online.
Parents report smartphone ownership at record high levels, as 79% of teens own a web-enabled smartphone. How much time are teenagers spending with specific devices, and how much do these dominate their daily schedules?
In the age of social media, it's not uncommon to first learn about a major event via social feeds. The proliferation of social and mobile simply facilitate the sharing of timely news. While slightly more than half of regular content shares come from mobile devices, this changes significantly after a major event occurs.
eMarketer forecasts that more than 147 million people in the US will use a tablet in 2014, up 11.2% from 2013 levels. The US tablet audience will account for 58.5% of internet users and 46.1% of the US population this year and is on track to include more than half of all people in the US by 2016. A new eMarketer report, "US Tablet Users: 2014 Complete Forecast Update," explores who those users are and what they're doing on their devices.
eMarketer estimates digital retailers will enjoy $5.5 billion in business-to-consumer ecommerce sales in Argentina this year, but the country lags its Latin American neighbors in usage of digital media for researching and purchasing a variety of items, according to research.
Digital video ad spending in Australia is going up—there's no question of that. But according to research, the buyers and the sellers of those ads are not equally optimistic about how much money is at stake.
Digital Christmas sales in Sweden are expected to reach a total of SEK4.3 billion ($659.51 million) in 2014, according to recent data. Internet users who plan to buy Christmas gifts digitally expect to spend 42% of their total Christmas budgets on the web and will have purchased the majority of their digital presents by early December.
Wanda Gierhart, CMO of Neiman Marcus, talks about the luxury department store’s new mobile visual search tool built in partnership with image recognition company Slyce.
As people communicate with images more each day, a number of technology companies and retailers are exploring ways to tap this visual language for search. A new eMarketer report analyzes the possibilities for visual search, and how close it is to mass adoption.
Big data is big. It's been making the media rounds now for years, and marketers are using it more widely than ever. They report it's making a difference across a host of areas in their business—but by most accounts, it's not changing things at a fundamental level.
In the UK's leisure, travel and tourism industry, a slight majority—55%—of social media ad spending is apportioned to the desktop platform. However, as social network users in the country increasingly head to mobile, so ad spend looks set to head in the same direction.
Mobile phones are changing the way consumers shop. With a device always at hand, researching and price comparing is a possibility anywhere at any time. Though most shoppers still purchase in-store, ecommerce sales continue to consume larger and larger chunks of retailers' totals. And as consumers become more reliant on their devices, especially their go-everywhere-do-everything smartphones, mcommerce comprises an even larger part of the ecommerce pie.
2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts. And smartphones are more commonly used for both researching and booking travel than tablets.
US consumers are smitten with smartphones. And for decades, they've been swooning for automobiles. The connected car is a story of two love affairs finally intertwining—a development with immediate implications for marketers in automotive, tech and retail verticals and long-term implications for everyone, explored in a new eMarketer report.
Single's Day has morphed in China into the biggest online shopping day in the world. Alibaba has helped propel the event into a day of digital shopping, and sales are much higher than similar promotional events in the US.
Among Spain's mobile phone owners, smartphone penetration hit 83% this year—higher than in the UK or the US, according to comScore.
The benefits of click-and-collect seem clear: Shoppers don't have to worry about sitting at home waiting for packages (or items getting lost in the mail), and retailers can entice those inside brick-and-mortar stores with impulse buys. But will US consumers take up the practice en masse?
Mobile gaming revenues will surpass those of the traditional console next year to become the largest gaming segment. According to recent research, revenues from mobile games will rise 42% in 2014 to hit $25.0 billion. The total will come in at $30.3 billion next year and $40.9 billion in 2017. Smartphones will account for the majority of revenues through 2017, but those from tablets are increasing at a faster pace.
The amount of pressure mothers tend to put on themselves can lead to high levels of stress, especially when images of other mothers who seem to be doing everything right are so readily available on social media and advertising. Christine Wilson, founder of MtoM Consulting, spoke with eMarketer’s Stephanie Wharton about how millennial mothers are better equipped to filter out the unauthentic noise.
Facebook is for your social graph, and Twitter is for your interest graph—so the conventional wisdom goes. Certainly, the services have different use cases, and based on research in Canada, they may be even more different than you thought.
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