Friday, May 03, 2013
Smartphone owners in Canada are taking advantage of the marriage of fun and functionality that smartphones represent. Research shows they are highly practical, using weather apps more regularly than any other kind—with Facebook and gaming not far behind.
Mobile is a relatively new channel, and agencies in the UK still have plenty to learn before they can fully leverage its capabilities. But that isn’t stopping them from putting more dollars to the devices, especially as they get a better understanding of various mobile issues and trends.
Thursday, May 02, 2013
The total global ad market will reach $535.5 billion this year, with North America and Asia-Pacific accounting for a bulk of that spending. eMarketer has lowered estimates for the worldwide ad market due to continued economic weakness in Europe, which is dragging down growth.
Despite ongoing global economic uncertainty, the luxury goods sector has seen impressive growth. And ecommerce is a significant part of that story, with growth for the online sale of luxury items estimated at 25% in 2012.
eMarketer estimates that the number of UK tablet users grew more quickly than expected in 2012, leading to upward revisions in our estimates of tablet ownership going forward. The iPad will lose its stranglehold on the market as lower-priced alternatives quickly gain market share.
Wednesday, May 01, 2013
Ninety-one percent of US moms use social media on a regular basis—a 20% growth in usage from 2010. And that usage extends across sites, as moms overindex on all major social platforms. Smartphones have played a big part in moms’ easy access to social sites.
Ever-expanding digital travel content has created opportunities to capitalize on organizing that information. Metasearch sites are growing in popularity as US travelers look to narrow their choices at the top of the purchase funnel amid myriad airfare and lodging options.
Turkey’s digital ad market is rising fast, posting 30% growth in 2012, with search accounting for the bulk of spending. Although internet penetration is limited in Turkey, those who can access the web record among the highest usage rates of any European country.
Online searches via the tablet are soaring in the UK, with retail searches rising by 198% in the first quarter of 2013, compared with the same period last year. Smartphone retail search growth was lower, at 66%, and overall retail search growth was 16% year on year.
Tuesday, April 30, 2013
The likelihood that a social video will take off is often determined in the first few days, as more than one-quarter of shares happen within the first three days of a video’s launch. For brands looking for video traction, entertainment has been most successful, but the fast-moving consumer goods sector also gets shares.
For many banks and insurers in North America, the concept of Big Data has been overhyped. But the vast majority of these companies also believe that the deft use of data analytics—no matter what they’re called—holds the key to future success in financial services, and in marketing as well.
While 89% of residents ages 15 and older know of Twitter, just 5% have an active account that they are still using, according to research. Moreover, few users intend to visit or tweet regularly in the future.
Monday, April 29, 2013
Bargain-hunting behavior in the US has proliferated since the start of the Great Recession, and the corresponding adoption of digital tools has made deal seeking all the easier. A new eMarketer report finds that digital couponing, showrooming and mobile price comparing will only get more popular, even as the economy improves.
Nearly half of all worldwide CPG mobile campaigns focus on driving brand awareness, compared with only 14% of all mobile advertisers. CPG marketers are at the leading edge with mobile ad tactics like video, rich media, mobile-social and location-based campaigns.
Social media users in Australia seem fairly receptive to connecting with brands via the sites. Not only did 82% report having at least one brand connection, but three out of 10 said they had more than 10. Still there are certain brand social behaviors that turn fans off.
UK internet users have embraced social media, but the proportion of desktop time spent on the sites is dropping as users spend more time with entertainment and news. Mobile social use, though, is making up for some of that slack.
Friday, April 26, 2013
Are consumers seeing too many ads? Research shows that companies run the risk of getting blacklisted if they inundate customers with irrelevant ads. While spam ads are responsible for some of this ire, certain types of digital display ads are also annoying to consumers.
Mark Howard, senior vice president of digital advertising strategy at Forbes Media, spoke with eMarketer about where real-time bidding is headed and how Forbes is benefiting from offering media buyers exchange-based display advertising.
An increasing number of internet users in Canada are cancelling cable subscriptions and giving up watching the traditional tube, though their number is still small compared with the total population. And they’re not giving up on TV content, as they continue to view video online via streaming services.
In March, there were 272 million requests for TV and radio programming on the BBC’s iPlayer service, representing growth over February and matching January’s record figures. The most striking change was the number of requests from tablets, which overtook those from smartphones.