Colin Helms, senior vice president of connected content at MTV Networks, tells eMarketer that as the network's viewers watch programming on a growing list of devices, keeping multichannel fans engaged is the challenge of the moment.
When it comes to paying for digital purchases, consumers in the Nordic countries have very different preferences. For example, debit and credit cards are preferred in Denmark, while invoices are popular in Sweden.
Digital buyer penetration among Latin America's population and internet users may be low, but recent research finds that smartphone users in the region aren't strangers to mobile purchases. More than half of Latin America's smartphone owners have bought via mobile.
Promoted Tweets are the most popular Twitter ad format, used by nearly 80% of marketers. But how are they performing? According to recent analysis, average CPM, cost per click and cost per engagement were all up between January and June 2014, especially the last two.
College students spend a significant amount of time online gaming. According to research, 80% of males and 70% of females in this group play digital games at least weekly. Smartphones grab the overwhelming majority of younger millennials' time spent with online games, but in terms of time spent across devices no matter the activity, PCs still rule.
Nearly half of UK digital shoppers have made a digital cross-border purchase, with better prices and product availability the top reasons for doing so. When buying from a non-UK retailer online, consumers are most likely to purchase clothing, footwear and jewelry, and they're focused on avoiding high delivery fees.
Though digital video advertisers in Canada are most likely to serve 15-second ads, 30-second spots don't trail too far behind. Most digital video ads rely on demographic targeting, but advanced techniques such as geotargeting still see a decent amount of action.
North America may grab the largest share of 4G LTE mobile connections worldwide, but Asia-Pacific isn't too far behind—at 45% vs. 37% of the total. With shares that large, the two regions leave the rest of the world in the dust.
The internet of things (IoT) is coming. While the majority of business execs have heard of the concept, fewer than half of that group knows what it actually means. Among industries, high-tech/IT professionals are the most likely to be prepared to optimize the IoT, while healthcare and manufacturing execs lag far behind.
Digital buying has a foothold among seniors. Still, they are less likely than younger adults to buy that way, according to a new eMarketer report. They are also less likely to conduct online research before making purchases.
Internet music streaming is rising quickly in Germany, with the number of users tripling between 2013 and 2014. Based on recent research, younger consumers are a key reason for this growth.
Digital banking in India has been available for a number of years. It is still catching on as internet access continues to advance and as banks continue to implement strategies designed to expand overall banking access. Mobile banking usage is growing rapidly, indicating users are becoming more comfortable with moving ever-larger amounts of money via mobile.
Social TV successes don't happen as often as anyone would like them to, according to a new eMarketer report. Twitter is often the first platform people think of when it comes to social TV, but Facebook is gaining ground, making a stronger pitch to TV networks and their advertisers.
Knowing about something and understanding it are two different things, and this gap is wide when it comes to connected cars: Though the majority of car owners have heard of them, few know what they actually are. Advertisers have looked at connected cars as potential ad platforms, but even as consumer interest in such vehicles rises, drivers aren't fond of data collection and advertising via connected cars.
While most urban areas in France enjoy high connectivity and excellent online services, more than 5 million households—many in rural areas—are still without web access. Internet usage is also significantly lower among the country's seniors and least affluent residents.
More than 90% of internet users in Venezuela are social networkers, according to research. And younger consumers in the country have likely played a role in social network uptake, at least when it comes to Facebook, where nearly half of users are ages 13 to 24.
How often do you unplug from personal technology? According to recent research, 43% of US internet users never do, and 17% only take a break a few times a year. While gender and income don't play major roles in whether or not consumers unplug, age does, with younger millennials the most likely to never take a break.
Mobile search may be top of mind, but based on recent research, both spending and performance have room for growth. The majority of search marketers allocate between 5% and 20% of their total paid search ad spending to mobile, and nearly two-thirds say mobile search performs worse than desktop.
Customers in Great Britain still talk with their feet when it comes to poor customer service, with many dropping brands or canceling service if their standards aren't met. And while some feel compelled to yell or cry when poor service is meted out to them, more are likely to vent their frustrations on social media.
As part of eMarketer's CMO One-to-One interview series, Brad Maglinger, CMO of MapQuest, talks about the ubiquity of maps on mobile and about their effectiveness as a marketing tool.
Thursday, September 4, 1 pm ET
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