« Return to Mobile Website

Newsletter Sign-Up

Contact Sales

Latest Articles

  • Wednesday, April 16, 2014
  • Special Offers Get Mobile Users to Opt In

    Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages.

  • Majority of Interactive Videos Viewed Through the End

    Interactive video was a smash hit in 2013, with fully played rates reaching 70.0% in North America. According to research, interactive video advertising is poised to see tremendous growth again in 2014.

  • TV Still Tops Ad Response Table in Western Europe

    Consumers in France, Germany and Spain are more than twice as likely to view TV ads favorably than ads on smartphones. Despite this, they still pay attention to ads on mobile devices.

  • Social Media Advertisers in Canada Favor Nonpaid Strategies

    Paid social advertising products have recently surfaced in Canada. But according to a new eMarketer report, marketers still prefer earned media efforts. Consumer engagement is the most important social marketing activity.

  • Tuesday, April 15, 2014
  • IAB Rising Stars Ads Outperform Standard Banners

    Because of their larger size, the Interactive Advertising Bureau Rising Stars ads are seeing more success than standard placements. Rising Stars are performing even better on mobile, which is driving greater message recall—as well as better brand reputation.

  • Traditional or Digital Ads? Millennials Show Mixed Feelings

    Many millennials say that traditional and digital ads are equally effective. But, with the exception of TV, research finds that they’re more influenced by digital advertising. Still, millennials are more likely to ignore online ads than they are traditional ones.

  • UK Key Trends for 2014: Ecommerce Pushes the Limits with Mobile

    The UK’s ecommerce market is ramifying further as mobile penetration rises. Yet while mobile devices play an ever-greater part in shopping and buying habits, retailers must keep up with new, complex consumer behavior, according to a new eMarketer report.

  • Digital Buying Is on the Rise in Mexico

    Ecommerce sales in Mexico will grow 20.0% in 2014 to reach $11.43 billion. eMarketer expects increases to come on the shoulders of 10.4 million digital buyers. Though forecasts vary widely across sources, as many as 71% of internet users in the country may have purchased digitally in the past.

  • Wednesday, April 09, 2014
  • Mobile Search Reshapes the Path to Purchase

    Consumers still prefer to complete purchases on desktops, but mobile search is playing a key role at the beginning of the purchase path, according to a new eMarketer report. As a result, marketers are looking to build a consistent experience for consumers across platforms.

Latest Webinars

MAY

1

analyst photo

eMarketer Webinar

Thursday, May 1, 1pm ET
Click to Register.
Space is limited.

Join eMarketer for a free webinar:

Retail Ecommerce Outlook—Tallying the True Impact of Digital

  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »