Business-to-consumer (B2C) ecommerce sales worldwide will rise nearly 20% to reach $1.471 trillion in 2014, according to new figures from eMarketer. North America will remain the leading region in B2C ecommerce market share for 2014, but Asia-Pacific is expected to take the top spot by 2015.
Around three-quarters of bloggers now use at least one image in a blog post, while few use video or audio, according to research. To promote content, nearly all bloggers turn to social media, with most avoiding paid channels.
UK consumers are taking to cross-channel options in large numbers when available, according to a new eMarketer report. Location-based services, one cross-channel effort, still cause some trepidation, with privacy a key concern. Yet even these services are being utilized—or at least considered—by UK consumers so long as there is a degree of usefulness inherent in them.
In China, a growing middle class and expanded mobile and internet penetration have driven digital banking usage. Though mobile banking has grown leaps and bounds, low smartphone penetration in the country is holding this back.
Digital banking use is widespread in Canada. The country has a highly concentrated and sound banking system that offers an array of digital banking services. Online banking has a strong following, although mobile banking is taking some time to catch on among a wider audience.
The overwhelming majority of Pinterest sharing takes place via mobile, according to research. And despite their smaller size, smartphones are the mobile device of choice for pinning on the go.
Though spending on data-driven marketing continued its upward slope in Q1 2014, gains in revenues and profitability slowed during the same timeframe. But according to research, investments may have hit a lull, with the majority of marketers planning to keep their spending steady in the second quarter. Meanwhile, most believed profits and revenues would rebound in Q2.
Trading ads programmatically is becoming increasingly common in the UK. New research suggests that it now accounts for 28% of total digital display advertising in the country, and industry sentiment is that it's only going to get bigger.
Tune-in advertising is finding its place online, and broadcasters and syndicators are shifting dollars spent on the tactic toward digital and away from traditional channels such as radio and TV. As mobile continues to claim more of consumers' time, digital tune-in ads are helping advertisers reach their audiences via smartphone or tablet.
Sick of viral videos? Hopefully not, because they're just getting started, with execs saying that social and viral video campaigns will see the most commercial production growth this year. As commercials go digital, senior advertisers face challenges with managing rights and royalties.
More than one-fifth of consumers in Germany already buy food online, and one in six would consider doing so. However, among those who do purchase groceries digitally, buying from the websites of physical stores isn't very common.
Digital tools play a role in boomers' shopping, for research and actual purchases, and according to a new eMarketer report, plenty of boomers are showrooming. However, overall, they tend to be less active digitally than younger consumers.
In an interview with eMarketer, Ori Carmel, Twitter's vertical marketing manager for retail, discusses the changes that have occurred in back-to-school shopping habits in recent years. Not only is the back-to-school season longer than it ever was, today even little kids are fashion-conscious about their back-to-school choices.
Cross-border purchasing is still among the most powerful influences on ecommerce in Western Europe, according to a new eMarketer report. Nondomestic ecommerce sales will rise steadily, but not spectacularly, across the EU, with Italy and Spain lagging the UK, Germany and France.
Digital ad spending in Latin America will hit $5.29 billion this year thanks to an increase of 28.5%, according to eMarketer estimates. Brazil will lead in mobile and online ad investments throughout our forecast period, while Mexico is expected to see the fastest gains. Meanwhile, Argentina will land at the bottom for both spending and growth.
The online video viewer audience in Australia skews male and young, according to research. When it comes to video streaming sites, YouTube is far and away the top pick in the country.
The number of internet users in Canada drafting fantasy sports teams is on the rise. And—surprise, surprise—males and teens are the most likely to participate in fantasy sports leagues.
The common tale of the broke college student getting through the semester on nothing but instant noodles is more fable than fact. According to research, nearly all US college students spend money at a restaurant at least once per month.
Don't expect the doctor to diagnose you via social media anytime soon: Many physicians still aren't using such platforms for professional reasons. When they do log on to social networks, they're likely accessing LinkedIn or physician communities.
Rapid mcommerce activity is a key driver of Western Europe's strong ecommerce market, according to a new eMarketer report. As more smartphone users in the region turn to their phones to research and purchase products, retailers are feeling the pressure to adapt their strategies.
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