It seems like everyone uses social networks now, but that doesn't mean they trust such platforms. According to industry sources, the majority of internet users are concerned about their privacy on social media, especially older consumers.
The Scene is a just-launched digital video platform that curates and makes available digital-first video content from Condé Nast's brands, including Glamour, Vogue, WIRED and Vanity Fair. Fred Santarpia, executive vice president and chief digital officer for Condé Nast Entertainment, describes how the platform came about.
Even though most consumers in Norway have access to the internet via mobile phone or tablet, the majority still turn to computers and laptops when making digital purchases. And research suggests that the purchases that do occur on mobile devices are, on average, lower-ticket than desktop- or laptop-based ecommerce sales.
Facebook may be banned in China, but social media is huge in the country, and marketers know it. The vast majority of them use social media in at least some of their marketing efforts, research shows. From microblogs to messaging services, social is a must.
Internet usage in Quebec has risen significantly year-over-year, according to research. The number of adults in the province who use the internet at least weekly rose from just under 77% in June 2013 to nearly 85% a year later.
Continuing its assault in Latin America, Twitter is expected to further swell its user base in Argentina. After adding 78.7% more users in 2013, the base of the microblogging property will increase by an additional 44.5% to reach 3.7 million users in 2014. Young adults between 25 and 34 years of age represent about a third of Twitter's user base, which also skews male.
After Tumblr's billion-dollar acquisition by Yahoo in 2013, questions have hovered around the site's value to the internet giant. Its user base grew 46% in 2013, according to new figures from eMarketer, and while Tumblr has potential, it remains one more "if" in Yahoo's strategy to reverse its slipping ad market share.
Smartphone users are turning to their phones to hunt for coupons, but that doesn't mean they're not trekking to the store once they've found the offers they want. In fact, they're more likely to redeem smartphone coupons in-store than via mobile, according to research. Email and search are the top ways smartphone couponers find deals.
BlackBerry's market share has been slipping around the world for several years now, first with the advent of the iPhone and later with Android's growing popularity. And this year, eMarketer forecasts, Windows Phone will oust BlackBerry from its third-place position among the UK smartphone user base.
Instead of treating themselves to large purchases, millennials are most likely to pay off debt or loans if they were to win or inherit $100,000, according to research. What financial issues do millennials lose sleep over? Finding a good job, paying bills and being able to afford a family are top concerns.
Branded video views are still on the rise, hitting 2.89 billion in Q2 2014. But while consumer demand for such content is certainly there, recent research finds that marketers don't view branded video as very important. In addition, consumers' video preferences and the types marketers publish don't always align.
The term "binge-watch" has just been added to the Oxford online dictionary, indicative of the changing viewing habits of video viewers the world over. In the UK, however, viewers are likely to take in movie back catalogs rather than TV seasons, at least among streaming subscribers.
The news industry increased its mobile ad spending by more than 5 times in Q1 2014, according to one ad platform, helping drive total mobile ad spending in Asia-Pacific ever higher. News and real estate also experienced rapid growth.
As tablet and smartphone adoption grow, video viewing is increasingly occurring via mobile platforms. According to a new eMarketer report, tablet and smartphone video viewers tend to be young. This is a signal that content owners who cater to millennials and young adults should prioritize their mobile video programming, if they haven't already done so.
Corporate marketers aren't too confident that they're accurately measuring social media's effect, according to research. They're using fewer key performance indicators than in the past; however, they're upping their focus on more advanced ones such as engagement. Still, just 50% of corporate execs are able to measure social media's return on investment.
UK mobile phone owners aren't too swayed by fancy features when looking to purchase their next phone. Instead, those shopping for smartphones are most interested in a device with a long battery life—one that can keep up with all the time they spend with their phones.
Smartphone and tablet owners see a decent amount of ads, but that doesn't guarantee interaction. Mobile users are more likely to engage with browser ads than those in-app, but what about users who don't do either? The most common reason for ignoring ads is simply a lack of interest in the offering served, suggesting that better targeting is needed.
Most US Hispanics speak English. But according to a new eMarketer report, that does not mean they have lost their connection to Hispanic culture. Many are bilingual and can easily toggle between the two languages—and they want to.
Mobile is making its way into Germany's video gaming space, with revenues from smartphone and tablet apps up 33% year over year, according to research. Smartphones are the most popular gaming platform among the country's video gamers, and tablets are showing tremendous growth in usage, too.
Programmatic buying is set to increase across digital ad channels, including display, video and mobile. Publishers, brand advertisers and agencies cite economic efficiency, targeting and organizational efficiency as top benefits to programmatic.
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