Joining the wearables world, Apple unveiled the Apple Watch last week. And according to research, smart watches are set to dominate the lifestyle and entertainment wearables market in the coming years. So, what do consumers look for in a smart watch? Price and being able to track activity are top considerations.
eMarketer expects US retail ecommerce sales to increase 16.6% during November and December 2014, an even faster pace than last year's strong 15.3%. With smartphones becoming ubiquitous shopping tools, retailers are looking for new ways to bring the digital and physical shopping experiences together. In this year's holiday season, they'll be actively experimenting with beacons, according to a new eMarketer report.
According to recent research, Q2 2014 marked a tipping point for mcommerce in the UK. It was the first time ever that retail traffic via mobile devices overtook desktop traffic. Sales, meanwhile, passed another milestone, with over one-third of all digital retail purchases occurring on mobile devices.
An outright majority (nearly 56%) of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months. Marketers in Latin America and Asia-Pacific are especially likely to up investments in branding-related activities, while those in Canada are the least likely.
Consumers still show their faces at brick-and-mortar locations when it comes time to get pretty. The majority of internet users prefer buying cosmetics and personal grooming items in-store, with most saying they've never even purchased such products digitally. And based on recent research, few cosmetics buyers plan on switching to digital purchases any time soon.
Digital sales accounted for 82% of total music revenues in Denmark in the first half of 2014, and streaming services are the main driver of digital's dominance, representing 63% of total music sales in the country during that timeframe. Nearly half of internet users in Denmark stream music digitally, and 40% of those listeners do so daily, with young consumers at the forefront.
Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure—though intense interest exists. According to a new eMarketer report, one use for programmatic TV is as an audience segmentation and targeting tool designed to reach individuals at the household level, thanks to the capabilities of addressable TV.
While people want to follow the action at the US Open, they are not always near a TV. Using the US Open app on their mobile phone, however, they can get minute-by-minute coverage, says the United States Tennis Association's Nicole Jeter West.
For all the consumer trends that suggest online travel agencies are gaining an edge in Europe, airline marketers find they still hold distinct advantages of their own, according to a new eMarketer report. One effort has focused on promoting direct bookings. Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking on airline sites.
Facebook remains the most popular social network in India, drawing some 58.1 million unique visitors, according to research. India is among the markets in which mobile messaging apps have the potential to displace traditional social networking platforms, although their popularity still trails that of chat apps in many Southeast Asian markets.
eMarketer estimates that by 2017, more than half of Brazil's population will access the internet via a mobile device, thanks to strong growth in smartphone usage. As internet access via mobile increases, so will social media use. When it comes to apps, smartphone owners in Brazil prefer those focused on social media.
YouTube's net US video ad revenues will increase nearly 40% this year, but with other sites continuing to grow their video ad platforms, the company's market share won't grow much in the coming years. Digital video ad spending will reach $5.96 billion this year, and growth will taper off by 2018.
Just in terms of sheer numbers, US female millennials make up a group so large that no marketing tactic can speak to all of them. Add to that the fact that this generation is the most ethnically diverse one in the US yet. Clearly, this is not a one-size-fits-all marketing challenge. Nevertheless, marketing and media executives interviewed for a new eMarketer report suggest some broad ideas for addressing US millennial females.
Facebook is the most popular social network in Finland, with research finding that 82% of internet users in the country visit the site at least daily. eMarketer estimates that 54.6% of the population in Finland will use a social network at least monthly this year.
Social network use in Australia more closely parallels patterns found in Western markets such as Western Europe and the US, and 68.8% of the country's internet users, or 52.3% of its population, will use a social platform in 2014. Facebook remains the dominant social network in the country, according to research.
Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social networks do have better conversion rates than organic content. However, for the most part, social media is not the last or only touch in consumers' path to purchase—it's typically in the middle.
Approximately eight out of 10 articles that are shared socially are done so on Facebook and significantly less on other social sites, according to research. But that breakdown varies moderately depending on the publisher of the article.
Video is the strongest driver of the UK mobile ad market, valued by advertisers because it creates a linear brand awareness opportunity, according to a new eMarketer report. This comes into its own on tablet devices. With UK tablet usage at over 40% of the population in 2014, tablet video will excite marketers in the next few years.
Once again, younger consumers are driving digital media adoption in Mexico: 44% of digital video viewers are under 25 years old. Against that backdrop, total Vine adoption among mobile internet users in the country (35.8 million) is 5%. Among teens, however, the penetration rate jumps to 12% of mobile web users.
YouTube is hot, but marketers aren't just relying on external sites to host their digital videos. They're also using their own brand-controlled video-sharing channels, a combination that provides the best return on investment for video marketing.
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