Native ads aren't going away any time soon, with recent figures estimating US native ad spending would rise from $1.3 billion to $9.4 billion between 2013 and 2018. The majority of publishers now offer a native ad solution, and an additional one-fifth plan to do so over the next few years at most. The other side of the ad world agrees: Almost 75% of media buyers employ native advertising. When deciding where to run such ads, buyers care most about audience.
Digital travel sales in the UK continue to rise slowly but steadily. And while the majority of digital bookings still happen on the more traditional PC and laptop platforms, mobile is a much bigger influence among millennials. This demographic also relies more heavily on social media for its travel research needs.
The US may be home to the highest share of mobile app downloads, but Southeast Asian countries are tops for downloads per user. Malaysia leads the pack, with nearly 5 apps downloaded per 100 users in Q2 2014, while Indonesia ranks second, at 4 downloads per 100 users. The Philippines, South Korea and Taiwan round out the top five.
Connected TV usage in Argentina is still low, but among households who do connect their televisions to the internet, smart TVs are the most common connection type. While connected TVs aren't just for video viewing, consumers are most likely to use them to stream movies, TV series and YouTube videos.
Nearly one-quarter of mobile users have used Apple Passbook, with older millennials the most likely to do so. According to research, storing and redeeming coupons is the most common way to use Passbook. Despite low usage rates compared with Google Wallet and PayPal, Apple Passbook users shop more often on a weekly basis, though they typically spend less per transaction.
Fully 80% of adult internet users now access digital newspaper content, according to recent research, with the audience rising nearly 20% year over year in August 2014. Mobile devices are a key driver of this growth, and in fact—following an annual increase of 102%—mobile-only newspaper readers now account for a larger portion of the digital audience than those who read just on PCs.
The traditional store experience is still the most important channel when making a purchase, and in-store technology, such as kiosks, is also in demand thanks to today's digital consumers. However, brick-and-mortar faces a less positive future, with most digital shoppers planning to order directly from manufacturers and spend more money online than in physical shops in the coming years.
Multiscreening isn't a new concept and is accepted as being quite common behavior in the UK. Its prevalence, however, is increasing at quite a clip. Mobile device users, in particular, are keen multiscreeners.
Marketers looking to get branded content shared via social by users in Asia-Pacific will need to strike a balance between informational value and humor. According to research, more than four in 10 users primarily share informative content, while 35% share humorous tidbits more. Why do they share? Keeping in touch with people is the most popular reason for doing so.
While clickthrough rates are popular for measuring online ads, recent research finds that they aren't as effective when it comes to mobile—the key reasons being the threat of accidental clicks on small screens and the inability to track post-click actions. Instead, secondary action rates are proving to be more useful at indicating mobile ad awareness, engagement or purchase intent.
Nearly 90% of marketers now use retargeting, and the majority who don't plan to do so in the next year. Display and search are the top two channels for the tactic, but marketers are most likely to increase social retargeting spending as they grow their—currently small—retargeting budgets.
In Germany, 37 million people—68% of connected consumers—now manage their accounts digitally, according to recent research. Mobile access is cementing these changes in consumers' financial habits. Almost all banks in Germany now offer a smartphone app for mobile banking.
Despite financial constraints, US millennials are increasingly a force as consumers; collectively, their expenditures are large and growing, expected to reach an annual $1.4 trillion by 2020. Millennials may prefer spending on experiences rather than "stuff," but they are not unique in that respect. Evidence is thin thus far for the theory that they shun ownership en masse in favor of mere access in a "sharing" economy.
YouTube has grown up, according David Schoonover, national manager of CRM and digital marketing at Kia Motors America. To reach brands that advertise on TV, the platform learned TV terminology and has won those big brands while appealing to baby boomers as well as millennials.
Spending on big data technology and services in Western Europe will rise from $2.3 billion to $2.9 billion between 2013 and 2014, according to recent estimates. And by 2018, expenditures will hit $6.8 billion.
Advertisers in Canada believe that PCs and TVs will become less important over the next three years. Meanwhile, mobile phones, tablets and digital place-based media are all expected to increase their profile. Connected TVs will be the real showstopper, though, with advertisers predicting a huge jump in importance in the coming years.
Most mobile phone users in Japan are either uninterested in the iPhone 6 or don't know if they have any desire to buy one. And while those who are interested say it's because of interest in the iPhone in general—not screen size—recent research finds that larger iPhone screens are, in fact, important for mobile users in Japan.
Numbering more than 100 million, Brazil's middle class makes up an enormous market with vast potential for online marketers and retailers. But according to a new eMarketer report, the percentage of middle-class consumers in the country who buy online is still very low—one reason being a lingering concern about exposing personal info and bank data online.
Despite a fragmented, constantly evolving landscape, proximity mobile payment transaction values and users are expected to grow aggressively in the US over the next five years, according to a new eMarketer report. While many US consumers remain skeptical about using mobile payments in the near term, most can envision a future where paying with a phone becomes as common as paying with a credit card.
More than three-quarters of internet users now sign in to websites and apps via social login, according to research. Web users say their main reasons for doing so are to skip filling out registration forms as well as avoid creating and remembering a new username and password. Facebook still reigns as the platform of choice for social logins.
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