Monday, March 03, 2014
In Germany, 18 million consumers are now tablet users—double the percentage in late 2012. Tablet penetration is highest among 30- to 49-year-olds—a demographic segment likely to be employed and enjoying some disposable income.
Friday, February 28, 2014
As US teens adopt new technologies to keep them going throughout the day, the role of game consoles continues to shift. Although the devices were designed with gaming in mind, the functionality to access the internet is gaining popularity among adolescents, with more than six in 10 doing so.
In an interview with eMarketer, Mel Berning, president of ad sales at A+E Networks, predicts that TV ad spending will not grow that much as the years pass. But digital spending will. He says, “We have to accept the broader definition of TV as video.”
UK business-to-consumer (B2C) ecommerce sales were up 18% year over year in January 2014, reflecting growing consumer and business confidence. The country is No. 1 in Europe in B2C ecommerce sales, and it also leads in smart device usage—which helps fuel digital purchases.
Brazil’s large population and growing internet space has helped create a superlative social media market that leads its neighboring countries on most measures, even if by a small margin. Facebook is the top social network in the nation, but Instagram and Twitter are gaining ground.
Thursday, February 27, 2014
Twitter has moved beyond early adoption and is maturing across demographic groups. Growth will soon slow to single digits, and by 2016, more than 25% of internet users in all age groups from 12 to 44 will use Twitter at least once a month. The 18-to-24 demographic will have cleared 40% penetration at that point.
Mobile and portable devices have caused a surge in multiscreening, but research finds that TV viewers are still primarily focused on the tube, even when using a second screen. Viewers who multitask are reaching for smartphones.
Digital radio listening in the UK rose nearly 9% year over year in Q4 2013, against the backdrop of a slight decline for radio overall. Digital audio broadcasting continues to account for the lion’s share of digital listening time.
With growth of 50% or more in the past two years, retail ecommerce sales reached $3.00 billion in Mexico in 2013. An additional 20.0% improvement will push the total to $3.60 billion in 2014, representing 31.5% of all Mexican B2C ecommerce sales—but both figures lag compared with leading countries.
Programmatic advertising is growing rapidly in Canada—an evolutionary step that’s essential for more effective digital display marketing, according to a new eMarketer report. Low CPM levels and programmatic direct buys will fuel gains.
Wednesday, February 26, 2014
Facebook's acquisition of mobile messaging service WhatsApp has fueled talk about the mobile messaging landscape, which continues to encounter revenue challenges. With more than 200 million users worldwide, and massive user growth of 230% in North America last year, WhatsApp should help Facebook expand its reach to international markets.
The menu, not the restaurant, has the biggest influence on where consumers choose to dine, and this is particularly important with mobile ads. Menu info in a mobile ad is the top influencer in deciding where to eat, and ads promoting new menu items have a huge effect on dining decisions.
Nearly 30% of Swedish ad spending will go toward online efforts in Q1 2014. Leading advertisers’ investment in mobile is also on the rise and will reach 5% of the total.
Tuesday, February 25, 2014
Real-time marketing (RTM) captured marketers’ attention in 2013. However, many questions exist about measuring its results, according to a new eMarketer report, which discusses important guidelines for determining the impact of RTM. One guideline? Ensuring your measurement system is robust enough.
Mobile usage is affecting how consumers access their email, with mobile-only viewers jumping 64% during H2 2013. Despite this, marketers aren’t focusing on mobile email: Less than three in 10 are optimizing email for mobile.
The number of UK digital video viewers continues to rise, albeit at a slowing rate. And while YouTube remains the top property, the second most popular site, the BBC’s on-demand iPlayer service, continues to see increasing user numbers. And many of these users are viewing via tablet.
Monday, February 24, 2014
Watching the 2014 Olympics the traditional way—on TV—was the top way consumers planned to follow the Games. And this audience was open to advertising, with the majority likely to notice and engage with brands after seeing an ad during the event.
US teens use YouTube more frequently than Facebook, according to a recent study. YouTube usage among younger millennials is slightly higher, while older millennials prefer Facebook. Despite YouTube’s popularity, the overwhelming majority of 14- to 34-year-olds prefer Facebook for communicating with brands.
Phones are the tool of choice for savvy shoppers in the UK, wherever they are—and more than half of smartphone owners use their phones in a store. Mcommerce is on the rise, too, with over four in 10 smartphone owners buying via such a device.
Friday, February 21, 2014
Instagram is finding that quality, not quantity, is more important when it comes to social media engagement. According to research, interaction rates on the network are 15 times higher than on Facebook. Brands are taking note, with nearly nine in 10 using the photo- and video-sharing service.