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  • Thursday, July 17, 2014
  • APAC Digital Ad Spending to Jump Nearly 20% This Year

    Investments in digital advertising in Asia-Pacific are set to rise 17.9% to total $41.07 billion this year, according to eMarketer estimates. China will continue to dominate the region's digital ad market through 2018, but growth will be most impressive in Indonesia throughout our forecast period.

  • Wednesday, July 16, 2014
  • Marketers Scramble to Unscramble Customer Data

    Marketers are upping their data collection with hopes of linking information to create a single customer profile, which many believe is critical to long-term success. However, most are struggling to act on this.

  • Extra! Extra! Read All About It (via Mobile)!

    Smartphone and tablet users of all ages are most likely to replace print newspapers with their mobile devices, and hard copy magazines aren't too far behind when it comes to abandonment. But instead of getting rid of their TVs and other digital devices, smartphone and tablet owners are multiscreening.

  • Summer of Sports Set to Kick-Start Ultra HDTV Uptake in the UK

    High-definition TV (HDTV) ownership in the UK is on the rise, and interest in Ultra HDTV is increasing. A new broadcasting specification for Ultra HD was recently approved, and more content for this format is becoming available—kick-started by the FIFA World Cup and upcoming Commonwealth Games. Ultra HDTVs may be getting a foothold in the UK market.

  • Tuesday, July 15, 2014
  • Microsoft to Surpass Yahoo in Global Digital Ad Market Share This Year

    Yahoo will increase its global digital ad revenues by about 3% this year after declining in 2013, according to new figures from eMarketer. However, Microsoft will grow its net worldwide digital ad revenues by more than 20% over last year—just enough to surpass Yahoo in global digital ad market share for the first time.

  • No Thanks, Mobile Browsers—There's an App for That

    Mobile continues to claim more of consumers' time spent with digital media. However, mobile apps are the real success story, as they now grab the majority of digital time.

  • UK Senior Shoppers Increasingly Embracing Digital

    Seniors in the UK are more likely to shop in-store than online, but they are displaying an increasing desire to shop digitally. The attitudes of many over-54s toward online shopping are quite expansive, and many are willing to involve digital at some point in their shopping journey.

  • Southeast Sees Most Internet Action in Brazil

    The Southeast of Brazil, which has the largest population out of the country's five regions, is also home to the biggest share of desktop internet users. Broken down by state, the Southeastern states of São Paulo and Rio de Janeiro land at the top of the list. However, there are some signs of growth in the South and Northeast.

  • Monday, July 14, 2014
  • Execs to Marketers: Show Me the Metrics

    The pressure is on when it comes to measuring and proving the impact of marketing efforts, and marketers are reporting metrics to their leadership teams more frequently as a result. Though many believe they're able to effectively present results, challenges still exist—specifically, those related to data.

  • Are Tablet-Toting Kids Playing Outside This Summer?

    Summer is in full swing, but is rising tablet ownership among households with children limiting kids' time spent outside during these warmer months—or with their traditional toys in general? According to the majority of parents, it's not.

  • Over 2 Million Daily Mobile Web Users in Denmark

    Almost half the adult population in Denmark goes online via mobile every day, with younger users in the vanguard. Consumers still tend to conduct online activities on a computer, but when they do log on via mobile, they're more likely to visit social sites and check the news than do their banking.

  • Friday, July 11, 2014
  • Overspending? File that Under #MotherProblems

    The majority of mothers cite overspending on extra, unplanned items as the most frustrating part of shopping with or for their family. And all of this spending adds up, with research finding that mothers spend thousands of dollars annually on unexpected purchases.

  • Mobile, Connected TVs Help Drive Video Consumption

    In an interview with eMarketer, Ran Harnevo, president of video at AOL, discusses how the rise of mobile and connected TV consumption is changing the digital video streaming landscape.

  • In Poland, Złoty Making Moves on Mobile

    Mobile banking is on the rise in Poland, and it's close to becoming a majority activity. Usage is also frequent, with research finding that more than four in five internet users in the country use their smartphone or tablet for banking at least once a week.

  • Ad Spend Stragglers in APAC Can't Catch Up to Leaders

    Advertisers in Asia-Pacific will spend $152.00 billion on all paid media channels this year, according to eMarketer estimates, and China will account for about one-third of that total. Though ad spending growth will be higher in less developed markets—especially Indonesia—more developed countries will remain on top through 2018.

  • Thursday, July 10, 2014
  • Commitment Issues? Not for Netflix, Hulu Fans

    The US digital video market is booming, and soaring subscriber numbers for Netflix and Hulu are one piece of evidence, according to a new eMarketer report. Why the jump? More people are gravitating toward full-length content as opposed to shorter clips.

  • Hearts Not Racing for Online Dating

    While online dating has been a hot topic for some time and is very much accepted these days, just one-fifth of US internet users have used an online dating site or app. But this doesn't mean that consumers aren't warming up to the idea.

  • Should Physical Retailers in the UK Shut App Shop?

    Smartphones are becoming increasingly influential in the retail journey of many UK consumers. When it comes to accessing retailer content via these mobile devices, apps come in a very distant second to mobile sites.

  • In Canada, Digital's Share of Ad Spend Lags US

    Despite strong gains in digital ad spending in Canada, the country still trails the US when it comes to online and mobile spend as a percentage of total ad investments, according to eMarketer estimates. Last year, the US was slightly ahead in this metric, and the gap will widen in the coming years.

  • Long Hike for Internet Usage in Peru

    Peru ranks seventh for internet users in Latin America. PCs still drive internet usage, with mobile devices representing a mere 10.9% of traffic. And, reflecting the early stages in which this market is, web users are predominantly young and male and spend most of their time on social.

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