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TODAY'S ARTICLES
Online Ad Spending Consolidates Among Search, Banners, Video
A new eMarketer forecast projects continued consolidation of the US online ad market among three main formats: search, banners and video. The first two of these formats are already mature, while the third still gets relatively few ad dollars but is growing quickly.
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Integrating Cross-Media Measurement to Build Multichannel Marketing Strategies
Doug Brooks, global executive vice president of Marketing Management Analytics, spoke with eMarketer’s Lauren Fisher about current trends and challenges associated with multichannel marketing measurement.
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RECENT ARTICLES
FRIDAY, FEBRUARY 03
Marketers in India Turn to Social Media and Email
In light of recent legislation limiting the number of unsolicited marketing text messages sent in India, more marketers expect to turn to email and social media to reach their customers in 2012. Website development and search marketing will also gain investment.
THURSDAY, FEBRUARY 02
Millennials Look to Digital Word-of-Mouth to Drive Purchase Process
In a few years, millennials will comprise a significant portion of US purchase decision-makers. To cater to this young audience that is so heavily influenced by digital word-of-mouth, brands must learn how to capitalize on and incorporate user-generated content into their total marketing mix.
Consumers Turn to Social Media for Presidential Campaign Info
Consumers rely on online news sites for campaign updates, but use Twitter heavily to post opinions and observations. Candidates’ ad agencies invest most on Facebook.
Facebook Solidifies Lead in Spain
Social network penetration increased to 75% in Spain in 2011, a 7-percentage-point jump over 2010. Facebook is the first choice for most users, followed by YouTube, local social network Tuenti and new entrant Twitter.
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