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Today's Articles

TODAY'S ARTICLES

Correlating Social Media Success with Marketer Usage
The social media landscape is ever-changing, both for users and for marketers. As their experience and sophistication increase, marketers are adopting new tools and techniques, as well as abandoning old ones. But do their choices match up with what is most successful?
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Marketers Split on Future of Targeting
Research shows marketers disagree about how targeting will change in the coming years, and whether audience-based or contextual methods will win out. But most do agree that they want more targeting, and they want it to be better.
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RECENT ARTICLES

MONDAY, FEBRUARY 06

Students in Canada Want Retail Apps
More than half of students in Canada own or use a smartphone, and a majority have downloaded at least one retail app. Many are connecting with location-based apps and social media, too.

FRIDAY, FEBRUARY 03

Online Ad Spending Consolidates Among Search, Banners, Video
A new eMarketer forecast projects continued consolidation of the US online ad market among three main formats: search, banners and video. The first two of these formats are already mature, while the third still gets relatively few ad dollars but is growing quickly.

Integrating Cross-Media Measurement to Build Multichannel Marketing Strategies
Doug Brooks, global executive vice president of Marketing Management Analytics, spoke with eMarketer’s Lauren Fisher about current trends and challenges associated with multichannel marketing measurement.

Marketers in India Turn to Social Media and Email
In light of recent legislation limiting the number of unsolicited marketing text messages sent in India, more marketers expect to turn to email and social media to reach their customers in 2012. Website development and search marketing will also gain investment.


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