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TODAY'S ARTICLES

Women Click on More Facebook Ads
Women are well-known as social media mavens, and around the world they are not only more active on social networking sites, but also click on more Facebook ads than their male counterparts. The difference is less pronounced in the US, although women are still more likely than men to click on ads on the social networking giant.
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Beam Looks to Digital to Extend the In-Person Experience
Kevin George, SVP and global CMO, spoke to eMarketer about how spirits producer Beam is moving beyond traditional channels to create digital campaigns that tap into the social behaviors of its consumers and leveraging online video to maximize campaigns' viral spread.
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RECENT ARTICLES

FRIDAY, MAY 18

Ecommerce Booming Down Under
eMarketer forecasts ecommerce sales in Australia to hit $13.3 billion in 2012, a 26.7% increase over 2011. GroupM estimates that online buyers will spend an average $2,108 per person in 2012, a key factor in the overall ecommerce sales increase. Favorable exchange rates and low duties on imported goods are also opening the market to foreign retailers.

THURSDAY, MAY 17

Paywall Resistance Softens When Content Is Right
Most internet users have come to expect free digital content, but a good portion will consider paying to enter a paywall. However, not all types of content are created equal when deciding where to dish out dollars for access.

Are Marketers Missing Multichannel Opportunities?
There’s no question that consumers are living in a multiscreen world, and marketers recognize that users expect a seamless media experience from one platform to the next. But for most brands and agencies, creating those experiences is taking a back seat to more basic steps like measuring ROI.

Digital Is the Place to Reach US Asians
The Asian population in the US is highly connected, and more likely than their counterparts of other races and ethnicities to conduct a range of advanced online activities. Conversely, they are not as keen on traditional media like TV. With their spending power increasing, this gives digital marketers an advantage.


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