Though mobile has shown impressive growth in sales during this year's holiday shopping madness, it's still more common for product or retailer research prior to stepping in-store. Over the next few days, mobile will act as an important research tool for procrastinators before they rush to a store to grab that last dream gift, not as a purchase channel.
One-fifth of internet users plan to buy a wearable device within the next 12 months. Unsurprisingly, young consumers overindex for purchase intent for wearable computers and fitness monitors. Though figures point to strong growth in wearable sales and usage, forecasts vary greatly for this new market.
The number of publishers in Sweden offering their inventory via programmatic nearly doubled between 2013 and 2014. According to research, 66% of publishers in the country have now made their inventory available for programmatic buying via a supply-side platform.
Just two years ago, 51% of US retailers allocated budget to Twitter, and 99% to Facebook. In 2014, the dollars spent on Twitter have taken a nosedive. During this holiday season, only 27% are focusing holiday social media efforts on Twitter, while 76% are investing money in Facebook marketing. That said, the drop in Facebook spending, too, indicates that social media for the holidays has dropped off as a whole.
Mexico's mobile phone audience continues to grow steadily as device prices decline and the country's middle class strengthens. eMarketer estimates that 65.3% of individuals in Mexico—78.2 million people—will use a mobile phone at least once per month in 2014. Out of these mobile phone users, 41.2% will own and use a smartphone.
China's mobile phone audience is the largest worldwide by a wide margin. eMarketer forecasts that out of the country's 1.05 billion mobile phone users, about 53% will use a smartphone regularly in 2015. Usage is most common among China's young, educated, urban population.
The smartphone is becoming the new hub of retail. The majority of US consumers shop with their phones, and in most cases, mobile is the catalyst for sales, according to a new eMarketer report.
Yahoo set off to make social media platform Tumblr a more viable destination for video advertising in October 2014 with the launch of an upgraded video player. Lee Brown, Tumblr's global head of brand partnerships, spoke with eMarketer's Danielle Drolet about the platform's push for video ads and the emergence of the format in social media.
Though mobile still lags PCs for the most-used digital travel research device, there's one area where tablets and smartphones rule among planners: content sharing. According to recent research, internet users are most likely to share travel content on social channels via mobile.
Online holiday shopping's biggest day, Cyber Monday, has passed, and the results are in. According to recent data, Cyber Monday was the biggest day in US online shopping history, and sales were up 15.4% year over year. In addition, online retail sales on desktop topped $2 billion—the first time that milestone was passed in a single day.
Rising regional star Colombia has joined Brazil and Mexico at the summit of the smartphone market in Latin America. This year, 14.4 million people in Colombia will use a smartphone, representing a year-over-year gain of more than 23%. In 2015, the audience will rise over 13% to top 16 million.
About 80% of mobile internet users in France visit social networks on mobile devices, offering brands a new opportunity to cement relationships with customers and fans.
Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But it is also one of the most embryonic—and fragmented—areas of digital advertising, according to a new eMarketer report.
Marketers are more likely to increase spending on email than any other marketing program next year, according to research. Personalization will be a theme here, with triggered and transactional emails as well as lifecycle campaigns the top two email programs of focus.
Patent trolls have been an increasingly hot topic over the past few years. As the advertising space faces this issue, advertisers and their clients must decide who takes on patent infringement risks. According to recent polling, agencies are most likely to assume the risks associated with patent trolls.
Digital and mobile media spending still account for a small share of paid ad spending in two of Asia-Pacific's largest and fastest-growing markets, India and Indonesia. In India, digital ads will account for just 12.2% of total ad spending in 2014, and mobile will represent a mere 0.5%. Meanwhile, 4.7% of total ad spend in Indonesia will go toward digital this year, and mobile will grab a measly 0.2% of the total.
Social media, including Facebook, Twitter, Instagram and Pinterest, was responsible for only 1.7% of sales. Despite that anemic number, social media channels—Facebook and Twitter among them—are advertising platforms, and customers' behaviors on these sites are changing as Black Friday chaos at brick-and-mortar stores spirals out of control.
Teens in Germany are surrounded by media—both digital and traditional. They may spend more time with digital platforms, but typically believe newspapers and TV are more credible.
The number of digital video viewers in the US will pass 200 million next year, representing nearly two-thirds of the population. While the size of the mobile audience is considerable, the numbers also point to how nonmobile video—computers and connected TV—is still going strong, according to a new eMarketer report.
In-app ads trump those on the mobile web for clickthrough rate (CTR) and eCPM, based on recent research, and ads served through a tablet app see higher average CTR and eCPM than those on smartphones. Broken down by operating system, average CTR and eCPM for in-app ads on iOS devices top those operated by Android.
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