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Today's Articles

TODAY'S ARTICLES

Local Social Ad Spending Set to Surge
Most social network ad spending in the US is national, but locally targeted spending is set to rise from one-quarter of the total this year to nearly one-third by 2016. Geolocation is the main driver behind the growth in local spending on social media.
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Mobile Devices Keep Execs Connected on Vacation, Weekends
The swift adoption of mobile devices such as smartphones and tablets among the US population is altering the consumer-media dynamic into an always on, anywhere experience. Business executives in particular remain tethered to these devices even when they’re off the clock.
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RECENT ARTICLES

MONDAY, MAY 21

Mobile Phone User Growth Plateaus in Argentina
More than half of the world’s population used a mobile phone in 2011, but some countries have been ahead of the curve for quite a while. In Argentina, as mobile phone user penetration nears saturation, growth will plateau, but users will increase in sophistication, specifically in mobile internet usage.

FRIDAY, MAY 18

Women Click on More Facebook Ads
Women are well-known as social media mavens, and around the world they are not only more active on social networking sites, but also click on more Facebook ads than their male counterparts. The difference is less pronounced in the US, although women are still more likely than men to click on ads on the social networking giant.

Beam Looks to Digital to Extend the In-Person Experience
Kevin George, SVP and global CMO, spoke to eMarketer about how spirits producer Beam is moving beyond traditional channels to create digital campaigns that tap into the social behaviors of its consumers and leveraging online video to maximize campaigns' viral spread.

Ecommerce Booming Down Under
eMarketer forecasts ecommerce sales in Australia to hit $13.3 billion in 2012, a 26.7% increase over 2011. GroupM estimates that online buyers will spend an average $2,108 per person in 2012, a key factor in the overall ecommerce sales increase. Favorable exchange rates and low duties on imported goods are also opening the market to foreign retailers.


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