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TODAY'S ARTICLES

Does ‘Liking’ a Brand Drive User Loyalty?
Half of Facebook users who “like” a brand say they are somewhat likely to purchase from that brand, yet their engagement suggests otherwise. Only 1% of Facebook fans actually interact with branded Facebook pages.
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Consumers Indicate Limits to Future of Ereader Market
There’s little question tablets are sexier than traditional e-ink-based ereaders, and that ereader device-makers, including Amazon and Barnes & Noble, have helped the two markets converge to some extent. Dedicated ereaders have their own benefits, but research suggests most consumers have already made up their mind about whether or not the devices are for them.
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RECENT ARTICLES

WEDNESDAY, FEBRUARY 08

UK Ecommerce to Defy Tough Economy in 2012
Despite a tough economic climate, new research forecasts double-digit growth in UK ecommerce in 2012. Ecommerce in the country will be driven by comparison shopping, social elements and mobile commerce as consumers look online to help with tighter budgets.

TUESDAY, FEBRUARY 07

Consumers Concerned About Personalized Search Results
In January 2012, Google announced it would start integrating content from its social network, Google+, into users’ search results. This has led to some concerns about privacy and whether the content from Google+, which is not as widely used as Facebook and Twitter, serves as an accurrate enough representation of the conversations taking place in social media.

Case Study: Heinz UK Fans Warm up to Facebook Personalization Campaign
Heinz UK has a vibrant Facebook fan base that reaches a broad population. Its Facebook page is a platform for the consumer packaged goods brand to connect with its diverse audience, to promote new products and to run fun promotions, boosting engagement in a potentially low-excitement category.

Viewers in China Share Online Video by IM and Weibo
Media watchers in China love sharing online video content. Instant messaging, weibo microblogs and social networks are increasingly popular ways for viewers there to circulate online videos as they strive to be trendsetters among their peers.


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