TODAY'S ARTICLES

Measuring Return on Social Investment
eMarketer looks at the state of social marketing ROI and what marketers can do to tie efforts to business value.
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What Works in Online Video
More users may be clicking away as click-through and completion rates drop.
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RECENT ARTICLES

MONDAY, FEBRUARY 08

Social Media Marketing Best Practices
Get eMarketer’s take on what marketers should focus on in their social media efforts.

Mobile Marketers Demand ROI
Mobile is a key strategy for marketers, but tying campaigns to results is an issue.

FRIDAY, FEBRUARY 05

Facebook Moms Are Marketing-Savvy
They don’t love ads but are receptive to marketing on their own terms.

At Container Store, Mothers Get Royal Treatment
Catherine Davis, direct marketing director at The Container Store, spoke with eMarketer about the company’s ongoing efforts to improve moms’ shopping experiences, both online and offline.


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