US adults will spend an average of 21 minutes each day on Facebook in 2014, according to new figures from eMarketer. Though only 6.0% of US adults' digital media time is spent on Facebook, nearly 10% of US digital ad spending flows to the site. In direct contrast, almost half of major media time each day will be on digital devices in 2014, yet only 30.5% of total major media ad spending will go toward digital channels.
Just one-quarter of US mobile phone users have made a purchase via a retail mobile app, with the overwhelming majority showing no interest in doing so in the future. Meanwhile, few retail and consumer brands even offer in-app transaction options—just 16% do.
UK social network ad spending will rise 50.0% this year to account for 10.5% of all digital ad spending, according to eMarketer estimates. The vast majority of social network ad spending goes to Facebook, the UK's largest social network, which will see 7.5% of all digital ad spending in the country in 2014.
Mobile internet ad spending in Canada will grow by a whopping 119.2% this year, hitting CA$715.7 million ($668.9 million), according to eMarketer. This strong growth will help push mobile's share of total digital ad spending to 18.8% in 2014.
As US college students get back into the swing of things, they're figuring out how they can cut costs this academic year. According to research, many students expect to do so with their school expenses. Discretionary spending, however, will not take as much of a hit.
Most restaurant segments have always focused on high levels of convenience and efficiency, but digital technologies are driving an even greater push for immediacy. According to a new eMarketer report, online ordering—via desktop, mobile web, branded apps or third parties—is rising in popularity.
Consumers in France use, on average, more than five "points of purchase" annually—including options such as physical stores, retail websites and telephone ordering. Rising tablet and smartphone penetration levels have boosted mobile buying, too.
Digital ad spending in Asia-Pacific will rise 18.3% in 2014, eMarketer estimates, led by a 75.0% jump in spending in Indonesia. However, the country will account for just 1.0% of all spending on digital media in the region this year, compared with first-place China's share of 45.9%.
Argentina is the untold WhatsApp success story in Latin America. The service is the leading mobile communication channel in the country, accessed by 84% of mobile phone internet users. Facebook ranks second, while direct WhatsApp competitors Twitter and BBM trail far behind.
Joining the wearables world, Apple unveiled the Apple Watch last week. And according to research, smart watches are set to dominate the lifestyle and entertainment wearables market in the coming years. So, what do consumers look for in a smart watch? Price and being able to track activity are top considerations.
eMarketer expects US retail ecommerce sales to increase 16.6% during November and December 2014, an even faster pace than last year's strong 15.3%. With smartphones becoming ubiquitous shopping tools, retailers are looking for new ways to bring the digital and physical shopping experiences together. In this year's holiday season, they'll be actively experimenting with beacons, according to a new eMarketer report.
According to recent research, Q2 2014 marked a tipping point for mcommerce in the UK. It was the first time ever that retail traffic via mobile devices overtook desktop traffic. Sales, meanwhile, passed another milestone, with over one-third of all digital retail purchases occurring on mobile devices.
An outright majority (nearly 56%) of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months. Marketers in Latin America and Asia-Pacific are especially likely to up investments in branding-related activities, while those in Canada are the least likely.
Consumers still show their faces at brick-and-mortar locations when it comes time to get pretty. The majority of internet users prefer buying cosmetics and personal grooming items in-store, with most saying they've never even purchased such products digitally. And based on recent research, few cosmetics buyers plan on switching to digital purchases any time soon.
Digital sales accounted for 82% of total music revenues in Denmark in the first half of 2014, and streaming services are the main driver of digital's dominance, representing 63% of total music sales in the country during that timeframe. Nearly half of internet users in Denmark stream music digitally, and 40% of those listeners do so daily, with young consumers at the forefront.
Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure—though intense interest exists. According to a new eMarketer report, one use for programmatic TV is as an audience segmentation and targeting tool designed to reach individuals at the household level, thanks to the capabilities of addressable TV.
While people want to follow the action at the US Open, they are not always near a TV. Using the US Open app on their mobile phone, however, they can get minute-by-minute coverage, says the United States Tennis Association's Nicole Jeter West.
For all the consumer trends that suggest online travel agencies are gaining an edge in Europe, airline marketers find they still hold distinct advantages of their own, according to a new eMarketer report. One effort has focused on promoting direct bookings. Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking on airline sites.
Facebook remains the most popular social network in India, drawing some 58.1 million unique visitors, according to research. India is among the markets in which mobile messaging apps have the potential to displace traditional social networking platforms, although their popularity still trails that of chat apps in many Southeast Asian markets.
eMarketer estimates that by 2017, more than half of Brazil's population will access the internet via a mobile device, thanks to strong growth in smartphone usage. As internet access via mobile increases, so will social media use. When it comes to apps, smartphone owners in Brazil prefer those focused on social media.
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