Latest Articles
Friday, May 17, 2013
Consumers have become adept at tracking the best prices online and comparison shopping. According to a new eMarketer report, the biggest retailers have responded by adopting dynamic pricing to keep up with consumers and achieve better margins, and now the technology is becoming more widely available.
Ryan Spoon, senior vice president for digital product development at sports network ESPN, talks about how consumers use each of the media entity’s screens differently and how he plans for that.
Social networking in Japan is not nearly as widespread as in other tech-savvy countries. There is an exception, however. Twitter is especially popular in the country, with nearly as high a penetration rate as Facebook.
Quebec makes up around a quarter of the population of Canada, but its residents aren't spending as much time with PCs as their counterparts in the rest of the country. The internet reaches less of the largely French-speaking province’s residents, and they’re less persuaded by online advertising than average.
Mobile payment technology is getting more interest from consumers, and now one out of 10 UK internet users says near field communication (NFC) technology is a feature that will be important for their next phone purchase. And an even greater percentage said they were likely to use contactless payments in 2013.
Thursday, May 16, 2013
Seeing digital advertising integrated into the content experience on social networks, news sites and streaming services is a somewhat new phenomenon, but it has taken off quickly. However, a new eMarketer report finds that many publishers and consumers are wary of these ads, but growing investment seems all but assured.
The vast majority of agencies and advertisers are now targeting their digital display ads, and social and third-party data are leading data sources for differing types of campaigns’ targeting efforts.
Mobile already accounts for a significant portion of digital budgets in the UK, according to a new eMarketer report, and its role will only get bigger. Better targeting gives mobile an advantage, even as there are still limits for measuring mobile ad performance.
Wednesday, May 15, 2013
Research finds lift across a variety of brand metrics for mobile ad campaigns. The greatest US mobile spend is going to mobile web and apps, with investments in mobile returning substantial overall sales.
With more than 2 million fans on Facebook, Carnival Cruise Lines has a vibrant social media presence, but it is always looking to reach fresh audiences. To reach out to millennials, in particular, Carnival launched the Carnival Cruise Tunes Spotify playlist.
Between 2011 and 2013, the number of online videos viewed in India doubled. The size of the audience is also rising, though not as fast, as regular viewers tune in more often.
According to research, UK book sales in 2012 were up 4% year over year. But while sales of physical books actually declined by 1%, sales of ebooks more than doubled. Ereaders continue to be popular in the UK, but tablet uptake is the main driver behind this growth.
Tuesday, May 14, 2013
A new eMarketer report finds that video advertising is an exploding digital format. Advertisers are increasingly thinking about their television and video buys together, even as digital video has its own unique capabilities and complexities.
Although often light on resources, small businesses seem to have an intuitive grasp of the potential power of mobile marketing. These smaller firms are putting energy into developing social marketing strategies for potential customers on mobile devices, with a majority ensuring their mobile sites are social media friendly.
Internet users in Russia remain clustered in its largest cities, but among those who do log on, usage is rising, with more than three-quarters of internet users in the country going online every day.
UK consumers use more shopping apps on their phones than their American, French or German counterparts, research shows. eBay is the leading app.
Monday, May 13, 2013
Around the world, Facebook continues to see more users joining the platform, with Asia-Pacific countries making among the biggest leaps. Twitter and Google+ are also making significant strides.
Apps like Citysearch and Yelp see by far the most use among US affluent consumers. Users of these apps view more in-app ads and spend more on mcommerce purchases, making them a highly desirable—and reachable—audience.
In Germany, smartphones running the Android OS are much more popular than Apple's iPhone, and by among the widest margins in Western Europe. But even there, Apple dominates the tablet market—at least for now.
Friday, May 10, 2013
US consumers on smartphones and tablets are increasingly using the devices to view videos, and advertisers are beginning to meet them there, capitalizing on some of mobile video’s unique capabilities. But according to a new eMarketer report, even as investment in the channel rises fast, it will remain a small share of digital ad dollars.