Females, people making over $100,000 per year now account for nearly half of iPhone users
iPhone’s user base has changed significantly since its debut nearly five years ago. Due to tiered pricing and greater network availability, not only has iPhone adoption skyrocketed, but it has begun to move beyond the early-adopter audience.
According to comScore, for instance, the device has gained popularity among women and consumers ages 45 and older.
Two years ago iPhone users were predominantly male, accounting for 63% of the user base. Today, women are adopting the iPhone at a fast rate and now account for 48% of the user base, comScore found. According to the report, the 25-to-34 age group remains a sweet spot for iPhone, roughly one-third of the device’s user base. However, the age group has dipped slightly in number—from 33% in 2009, down to 29% in 2010.
The iPhone has gained traction among older consumers in recent years, as well. comScore data indicates that the consumers ages 45 and older have readily adopted the device, with particular growth in the 45-to-54 age group.
In terms of income, iPhone users tend to be on the wealthier side. In fact, the audience is getting even more affluent, with the over-$100,000 group increasing from 42% of the total in July 2009 to 45% of the total in July 2011, comScore reported, despite large growth in the number of units owned by less affluent households.
According to Prosper Mobile Insights, iPhone owners, on average, earn more than Android device owners, and just slightly less than BlackBerry owners.
eMarketer estimates that, among the overall population, Google’s Android mobile operating system will surpass both BlackBerry and iPhone this year to become the top smartphone platform in the US. Yet with this month’s introduction of lower price points for iPhone 3GS and iPhone 4, as well as iPhone availability on Sprint's network for the first time, Apple’s smartphones will likely attract new customers, keeping the Android/iPhone rivalry fierce.
Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today.
Check out today’s other article, “Social Media Presence More Important Than Social Media Ads.”