More than a third of young women have fallen asleep with their PDA
Social media and the constantly connected lifestyle that comes with smartphones and other internet-enabled devices have their upsides and downsides. Hyperconnected employees may find it tough to get away from the office, and while calling social networking an addiction is probably over the top, plenty of users do sign on to the sites at all hours of the day—and night.
Research from the Oxygen Media Insights Group shows that many young women are staying close with friends, family and presumably work around the clock. More than a third of female social media users ages 18 to 34 had fallen asleep with their PDA in their hands or reported regularly checking Facebook first thing in the morning.
A June 2010 Burst Media survey found that while internet users across age and gender divides felt attached to their technological gadgets like smartphones and netbooks, women ages 35 to 54 were most likely to say they would feel disconnected without them.
Young men were the most likely group to say they needed a break from their devices.
Women tend to use their mobile phones not just to communicate for fun but also to organize the lives of their whole families. According to December 2009 research from BabyCenter, moms in particular use a variety of tech gadgets to stay connected. Nearly seven in 10 reported using a smartphone or PDF to coordinate family schedules and activities every day.
“Product and service providers can capitalize on the wireless web and target consumers with messaging that acknowledges the unique user experience of ’on-the-go’ devices, whether a smart phone or a tablet,” said Mark Kaefer, marketing director at Burst Media, in a statement. “Tech gadgets give marketers the opportunity to deliver the right advertising message to the right person at the right time.”
Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today.
Check out today’s other article, “Shopping Cart Reminders Drive Quick Email Clicks.”