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Consumer goods account for the greatest share of digital video ads served in Asia-Pacific, according to data from video advertising platform Videology. More than one-third of video ads served were for such products, Videology reported for Q2 2014, with nonalcoholic beverages coming in second with 21% of ads served.
The data applies only to digital video ads served by Videology during the time period, so broader industry metrics may vary. A total of 549 million video impressions were served in Australia, Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand, and Vietnam by Videology in Q2 2014.
The focus on consumer goods and beverages in video ads makes sense, since such products typically rely on branding-oriented advertising to inspire loyalty and awareness. Digital video ads are a top option for consumer packaged goods brands to bring the branding ability of TV commercials to the digital space.
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