What Retailers Are Focusing On in 2016 - eMarketer
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What Retailers Are Focusing On in 2016

Retailers are also investing in tech

Retailers are increasingly prioritizing their digital efforts this year, and according to 2016 research, unified commerce is one of their primary focuses.

A survey from Boston Retail Partners, Manhattan Associates, Aptos, Demandware, Omnico and UTC Retail found that 85% of retailers in North America said that unified commerce was a leading priority for 2016. This is not surprising since using a variety of different channels throughout a customer’s shopping experience is important for retailers as they try to reach consumers, no matter where they are or what device they’re using.

Unified commerce, however, was not the only leading priority for 2015, according to retailers. In fact, more than two-thirds of respondents said that customer experience and engagement was a focus and 38% of retailers said that payment and data security was a leading priority.

In addition, retailers said they were looking into cost reduction, store technology refresh and task management this year. While real-time retail was also a focus, only 11% of respondents said it was a top priority.

Tech is also a top concern for retail executives. According to January 2015 research from BDO USA, 28% of US retail CFOs said they planned to invest the most capital in IT systems and other technology purchases.

Indeed, that was ahead of planned investments in ecommerce and mcommerce—key areas for retailers.

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