What Effect Does Custom Packaging Have on Retail Sales? - eMarketer
« Return to Mobile Website

Newsletter Sign-Up

Schedule a Demo

Does My Company Subscribe?

What Effect Does Custom Packaging Have on Retail Sales?

Premium shoppers are likely to repeat a purchase based on custom packaging

February 4, 2016 | Retail & Ecommerce

Custom-designed packaging can drive repeat purchases, according to January 2016 research. In fact, more than half of US digital buyers believe it makes a product more valuable.

Shorr Packaging polled 422 digital buyers ages 18 and older and asked them about their preferences regarding custom packaging, and how shopping frequency and spending affects these preferences.

More than half of US digital buyers said they believed specially printed or customized branded packaging makes a product more valuable.

Many buyers also said they would purchase from a retailer again based on custom-designed packaging. And, the more digital buyers spend, the likelier they would repeat a purchase. For example, 44% of digital buyers who spend more than $201 on average a month said they would purchase from a retailer again based on customized packaging, suggesting this feature appeals to more affluent shoppers.

Additionally, one-third of respondents who spend an average of $101 to $200 a month would purchase from a retailer again. Even a quarter of respondents who spend an average of $50 or less a month said they would purchase again based on the branded packaging.

Why buy an eMarketer corporate subscription?

Learn more about eMarketer data and insights »

SHARE

SHARE THIS

  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »