Schedule a Demo
Does My Company Subscribe?
After getting a head start during 2012, Mexico continued to lead Latin America in tablet uptake and usage during the first half of this year. According to the April 2013 McAfee “Digital Assets Survey,” 37% of internet uses in Mexico owned a tablet. By comparison, 33% of internet users in Brazil said they owned the coveted device.
A January 2013 Ipsos OTX and Ipsos Global @dvisor survey, which was not limited to web users, took a closer look at the demographic profile of tablet owners in several countries worldwide. Among those polled in Mexico, tablet ownership was most common among respondents between 50 and 64 years old (14%). Women also led, with 12% owning tablets, compared to 9% of men. Overall, tablet ownership stood at 11% that month in Mexico. Meanwhile, the survey found that tablet ownership in Argentina and Brazil was a bit slimmer at 8% and 9%, respectively, during the same period.
Tablet penetration among internet users in Mexico is likely higher due to the country’s limited mobile and web usage, especially when compared to Argentina, Brazil and even other smaller markets in the region, like Chile. However, tablet internet traffic is nonetheless showing a remarkable level of engagement among tablet users in Mexico. According to June 2013 comScore data, Mexico was the leading country in Latin America in terms of internet traffic occurring through tablets, at 3.2% of the total, well ahead of Brazil (1.8%), Argentina (1.7%) and the regional average of 2.1%.
Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the thousands of marketers who already benefit from eMarketer’s approach. Learn more.
Join eMarketer for a free webinar:
Thursday, July 28, 1pm ET
Space is limited.
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.