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Web Browsing, Email Top UK Tablet Activities

Everyday leisure activities shift toward tablets among those who own them

January 3, 2014 | Mobile

UK tablet users’ frequent activities on the devices are a picture of everyday internet use, according to research.

The November 2013 survey from Newsworks, carried out by YouGov, paints an unsurprising portrait. Nearly two-thirds of tablet users in the country said they used email on the devices, and general internet browsing was even more popular.

Playing games was the second-most-popular specific activity on tablets, followed by several other leisure pursuits. Just 6% of respondents said they did “other” things on a weekly basis or more often, suggesting that using tablets as work devices is generally unpopular.

An earlier survey, fielded by Kinetic Woldwide in February 2013, found that UK tablet users most commonly reported using their devices to search for information (89%) and email (80%), followed by playing games (69%) and reading the news (68%)—a similar selection of top activities, though more common overall. This is likely because Kinetic did not ask only about weekly behaviors.

eMarketer estimates that 20.0 million UK residents used a tablet at least monthly in 2013—including people who owned their own as well as those who regularly used a tablet belonging to someone else. By the end of this year, we expect 24.6 million UK tablet users.



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