Mobile connections in Germany hit a new high and content activities diversify
According to Bundesnetzagentur, the Federal Network Agency based in Bonn, Germany, mobile connections in the country reached 114.1 million at the end of 2011, approximately 5 million more than in 2010.
In addition, the agency found that the number of sent text messages increased by 30% during the same period, to 55 billion. That is approximately 482 text messages per mobile connection in 2011.
The data is not surprising: In February 2012, comScore found text messaging was the most popular mobile content activity among mobile phone users in Germany, at 80%.
Other popular activities included using smartphones (40.1%), apps (36.2%) and mobile browsers (33.8%), and listening to music (27.8%).
eMarketer expects mobile ad spending in Germany to hit $216 million in 2012, an increase of 84.7% over 2011. Strong mobile ad growth is expected to continue well into the future, on the back of widespread mobile penetration, uptake of mobile activities and amid reports of strong mobile ad response rates in Europe; by 2015, mobile ad spending will total $914 million.
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Check out today’s other articles, “Privacy Concerns Remain for Location-Based Service Users” and “Online Political Advertising Gets a Sharp Bump Over 2008.”