On Facebook, Amazon.co.uk moves ahead of Topshop
While women may be Pinterest’s primary users, findings from eDigitalResearch suggest that men’s retailers can also find a significant fan base on the site. Topman came in as the No. 1 UK retailer on Pinterest in terms of followers, with over 100,000 brand fans in June 2013.
This was more than double the number of followers of second-ranked Net-A-Porter, a luxury fashion retailer geared primarily toward women. Topman also outranked its parent retailer, Topshop, with more than triple the number of Topshop Pinterest followers.
Overall, the findings suggest that many retailers in the UK could be doing more to leverage the social site, and the incentive is certainly there given Pinterest’s strong correlation with online shopping and buying. Only six UK retailers had more than 10,000 followers on Pinterest.
When it comes to the social network that draws the masses—Facebook—Amazon.co.uk leads. The site had nearly 3.8 million Facebook followers in June. Topshop, previously the No. 1 UK retailer in terms of Facebook followers, actually lost fans in the previous three months, allowing Amazon to take the top slot. eDigitalResearch noted that Amazon has been making a strong effort to use Sponsored Stories and promoted links to gain new followers.
On Twitter, Topshop ranked No. 1 still, with more than 600,000 followers. ASOS and Net-A-Porter ranked second and third, respectively.
An earlier April 2013 survey from eDigitalResearch found that 55% of polled UK web users felt loyal toward at least one grocery or supermarket company or brand, while 43% said the same of clothing, shoes or accessories retailers. These loyal fans may be just the users ready to follow their favored brand on social; the only question is whether retailers will be there to greet them.
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