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According to a new report from eMarketer, much of the sports fan’s lifestyle has gone digital—getting scores via smartphone, following a player’s Twitter feed, or reading and commenting on sports-related blog posts. In the digital age, there’s a wide world of sports opportunity available to marketers, and it’s not confined to television on Sunday afternoons.
A new report from eMarketer, “Sports Fans Online: Examining the Digital Element of the Total Fan Experience,” analyzes findings from dozens of third-party research providers and interviews with television and advertising executives, brands, and professional sports teams, exploring the digital opportunities for brands looking to connect with fans online, including:
“About six in 10 adults call themselves sports fans, according to a 2011 Marist poll, and they have made digital usage an important aspect of fan life,” says eMarketer. “For marketers, the growing array of sports-related activity creates multiple opportunities to reach fans. Digital marketers have a chance to piggyback on the active interest sports inspire in people, well beyond the games themselves.”
Key Takeaways from “Sports Fans Online: Examining the Digital Element of the Total Fan Experience”:
Brands’ digital activity may not get the media attention lavished on Super Bowl TV spots, but it offers an invaluable year-round opportunity to connect with fans.
eMarketer publishes data, analysis and insights on digital marketing, media and commerce. We do this by gathering information from many sources, filtering it, and putting it into perspective. For more than a decade, leading companies have trusted this approach, and have relied on eMarketer to help them make better business decisions.
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