According to a new report from eMarketer, much of the sports fan’s lifestyle has gone digital—getting scores via smartphone, following a player’s Twitter feed, or reading and commenting on sports-related blog posts. In the digital age, there’s a wide world of sports opportunity available to marketers, and it’s not confined to television on Sunday afternoons.
A new report from eMarketer, “Sports Fans Online: Examining the Digital Element of the Total Fan Experience,” analyzes findings from dozens of third-party research providers and interviews with television and advertising executives, brands, and professional sports teams, exploring the digital opportunities for brands looking to connect with fans online, including:
“About six in 10 adults call themselves sports fans, according to a 2011 Marist poll, and they have made digital usage an important aspect of fan life,” says eMarketer. “For marketers, the growing array of sports-related activity creates multiple opportunities to reach fans. Digital marketers have a chance to piggyback on the active interest sports inspire in people, well beyond the games themselves.”
Key Takeaways from “Sports Fans Online: Examining the Digital Element of the Total Fan Experience”:
Brands’ digital activity may not get the media attention lavished on Super Bowl TV spots, but it offers an invaluable year-round opportunity to connect with fans.
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