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Consumers use their smartphones a great deal when shopping, and according to November 2015 research, receiving real-time promotions is one of top smartphone retail services they desire.
Accenture surveyed 10,096 adult smartphone users worldwide, who shopped both digitally and in-store in the past 3 months. Nearly half of smartphone users worldwide said they can’t wait to receive real-time promotions from retailers on their smartphone device.
Furthermore, 42% of respondents said they want the ability to credit coupons and discounts automatically, and 37% said they want to be able to order out-of-stock goods via their smartphone.
Being able to use a shopping list, in-store item locator or navigator was another smartphone retail service that 37% of smartphone users desired.
While more than half of respondents did say they want to receive real-time promotions, only 7% of retailers worldwide offer that service, per Accenture.
The survey also revealed that almost half of retailers worldwide have ordering out-of-stock capabilities through free Wi-Fi in-store. And nearly a third offer mobile shopping lists.
Just 4%, however, provide virtual smartphone apps that help consumers navigate their way in-store.
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