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Smartphone Buying on the Rise in Norway

More shopping and buying via mobile device, as ownership rises

February 1, 2013 | Retail & Ecommerce | Mobile

As smartphones proliferate, consumers in Norway are increasingly reaching for their devices to buy products and services. According to an October survey by Eniro/Gule Sider, 19.2% of consumers in Norway have bought products or services via their smartphone, with music, film and tickets being the most popular purchases.

Men were more likely than women to be smartphone buyers, with 21.5% of the male population and 16.7% of the female population saying they had used their smartphone to purchase goods or services. Only 3.5% of those ages 65+ said they had bought something via a smartphone.

Demographic Profile of Consumers in Norway Who Buy Products or Services via Smartphone, Oct 2012 (% of respondents in each group)

Smartphone buyers in Norway are also using their devices to compare prices while shopping in-store. In fact, almost half of those smartphone buyers surveyed in October said they at least sometimes used their smartphones to check how much a product or service they were considering buying costs in another store. Among respondents, men were more likely to do so than women.

Smartphone Buyers in Norway Who Use Their Mobile Phone to Compare Prices While In-Store, by Frequency, Oct 2012 (% of respondents)

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Check out today’s other articles, “Super Bowl Commercials Still Draw Their Own Audience” and “Pandora's Goal: Be Ubiquitous.”



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