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Interest in the internet of things (IoT) is increasing, but challenges still arise. According to January 2016 research, business executives said security was one of the top hurdles to growth.
James Brehm & Associates revealed that almost two-thirds (64%) of business executives worldwide said that security was a top barrier to IoT growth. Interoperability was another barrier, 51% of respondents said so.
Other obstacles included cost, hardware integration and the fact that business executives could not prove the ROI.
Additionally, 60% of business executives that were polled said their company was working on IoT projects to grow revenue and profits. And, nearly a quarter of respondents said they were looking to improve a business process.
Generally, marketers are leveraging the internet of things to track and reach the cross-everywhere consumers. A July 2015 study by 2nd Watch found that nearly six in 10 US IT and business executives said they leveraged machine data/the IoT for digital marketing.
However, for most, it was still early days for doing so, as two-thirds of users said they were in the beginning stages.
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