Security Is a Top Barrier to Internet of Things Growth - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

Security Is a Top Barrier to Internet of Things Growth

Business execs are working on IoT projects to grow their business

February 24, 2016 | Advertising & Marketing

Interest in the internet of things (IoT) is increasing, but challenges still arise. According to January 2016 research, business executives said security was one of the top hurdles to growth.

Barriers to Internet of Things (IoT) Growth According to Business Executives Worldwide, Jan 2016 (% of respondents)

James Brehm & Associates revealed that almost two-thirds (64%) of business executives worldwide said that security was a top barrier to IoT growth. Interoperability was another barrier, 51% of respondents said so.

Other obstacles included cost, hardware integration and the fact that business executives could not prove the ROI.

Additionally, 60% of business executives that were polled said their company was working on IoT projects to grow revenue and profits. And, nearly a quarter of respondents said they were looking to improve a business process.

Primary Use of Machine Data/Internet of Things (IoT) in Digital Marketing Campaigns According to US IT/Business Executives, July 2015 (% of respondents)

Generally, marketers are leveraging the internet of things to track and reach the cross-everywhere consumers. A July 2015 study by 2nd Watch found that nearly six in 10 US IT and business executives said they leveraged machine data/the IoT for digital marketing.

However, for most, it was still early days for doing so, as two-thirds of users said they were in the beginning stages.

Go beyond the articles

Corporate subscribers get quick and easy access to the exact data and analysis they need to make critical business decisions:



  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.