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Online TV Drives Video Revenues in France

TV channel websites eat away at time spent on video portals such as YouTube

Internet users in France are avid video watchers. comScore, the online measurement service, reported that 39.6 million internet users watched online video in January 2012. To put this number in perspective, the firm counted 42.5 million total internet users in the country during Q4 2011, suggesting that online video viewers account for approximately 93% of all internet users in the country.

And there is other evidence, as well. International consultancy Deloitte’s May 2012 “Vox Populi: State of the Media Democracy Survey” reported that during 2011, 20% of internet users in France watched TV programs online on a daily basis, while 15% watched user-generated content and 14% watched sports videos.

TV programs are becoming an important part of video viewers’ daily consumption in France. According to a Médiamétrie//NetRatings report, viewers increased the share of time spent watching video via TV channel websites, up to 33% in March 2012, from 25% in January, with that increased usage eating into the share of time spent on video portals such as YouTube.

The report also said that 14.4 million unique internet users watched video on a TV channel’s website during March 2012.

As internet users continue to go online to view more long-form content like TV programming, online video is expected to generate a boom of revenues. Industry researcher Digital TV Research reported in October 2011 that the online TV and video market in France would reach $1.01 billion in revenues by 2016.

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Check out today’s other articles, “Apps Proliferate, but How Do Users Engage?” and “With Olympic Campaign, P&G Thanks Moms on a Global Scale.”

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