LinkedIn Influences Highest Order Value for Ecommerce Purchases - eMarketer
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LinkedIn Influences Highest Order Value for Ecommerce Purchases

Pinterest ranks lower on the list

February 9, 2016 | Retail & Ecommerce | Social Media

Social commerce is nothing new, and social media sites continue to influence many ecommerce purchases, according to 2015 research. Purchases influenced by LinkedIn had the biggest average order value.

Average Order Value for Ecommerce Purchases Worldwide Influenced by Select Social Media Channels, 2015

A survey from AddShoppers found that LinkedIn-influenced orders on its network had an average value of $206.95 worldwide. This may be because LinkedIn’s users are likely to be more affluent. Orders influenced by StumbleUpon, a discovery engine, had an average value of $177.56.

Shopping site and list-making service Kaboodle influenced the third-largest orders, at an average of $166.17. Facebook and Twitter also influenced big orders, averaging $164.76 and $162.52, respectively.

Social Network that Creates the Most Sales Conversions According to UK vs. US Digital Retailers, July 2015 (% of respondents)

Surprisingly, visual discovery tool Pinterest was lower on the list, influencing an average order value of $133.86. Polyvore, a community-powered social commerce site influenced a higher average purchase size.

A separate July 2015 survey from ChannelAdvisor also found that despite Pinterest’s visual appeal, it was Instagram that created slightly more conversions, according to US digital retailers.

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