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Social commerce is nothing new, and social media sites continue to influence many ecommerce purchases, according to 2015 research. Purchases influenced by LinkedIn had the biggest average order value.
A survey from AddShoppers found that LinkedIn-influenced orders on its network had an average value of $206.95 worldwide. This may be because LinkedIn’s users are likely to be more affluent. Orders influenced by StumbleUpon, a discovery engine, had an average value of $177.56.
Shopping site and list-making service Kaboodle influenced the third-largest orders, at an average of $166.17. Facebook and Twitter also influenced big orders, averaging $164.76 and $162.52, respectively.
Surprisingly, visual discovery tool Pinterest was lower on the list, influencing an average order value of $133.86. Polyvore, a community-powered social commerce site influenced a higher average purchase size.
A separate July 2015 survey from ChannelAdvisor also found that despite Pinterest’s visual appeal, it was Instagram that created slightly more conversions, according to US digital retailers.
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