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Coming off the heels of 2013, programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands. Just last year, these distinct trends might have seemed like isolated enhancements. When viewed in totality, however, they reflect an advertising landscape that is evolving to provide brands a richer storytelling experience among a more engaged audience—wherever that audience might be.
A new eMarketer report, “The State of Digital Display 2014: An Industry Readying Itself for Brand Advertisers,” explores how four main digital display advertising trends will both manifest and intersect in 2014:
eMarketer estimates that this year, US spending on digital display ads will grow faster than any other format as companies in the digital display advertising ecosystem seek to further prove display a compelling storytelling medium for brands. Investments will hit $21.18 billion to claim 44.0% of all digital advertising—the second-largest share. Display will surpass search in 2015 to claim the largest portion of the digital ad spending pie.
The full report, “The State of Digital Display 2014: An Industry Readying Itself for Brand Advertisers,” also answers these key questions:
This report is available to eMarketer corporate subscription clients only. eMarketer clients, log in and view the report now.
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