How Long Does It Take to Completely Incorporate New Technologies into Marketing Efforts? - eMarketer
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How Long Does It Take to Completely Incorporate New Technologies into Marketing Efforts?

Technology helps marketers personalize at scale

Marketers are increasingly adopting and incorporating new technologies into their strategy. According to a July 2015 survey, almost a third of them said it takes four to six months to fully integrate new technologies into their marketing efforts.

Length of Time It Takes for US Marketers to Fully Integrate New Technologies into Their Marketing Efforts, July 2015 (% of respondents)

Skyword, a content marketing company, and Researchscape, a personal-services startup, looked at the length of time it takes for US marketers to fully integrate new technologies into their marketing efforts. Essentially, it varies. For example, 12% of respondents said it took them a month to fully integrate new technologies into their overall efforts and 21% of marketers said it took them seven to 12 months.

Attitudes Toward Personalization Among Client-Side Marketers Worldwide, Sep 2015 (% of respondents)

Additionally, 7% of marketers said it took them one to two years to fully integrate new technologies into their marketing efforts and just 1% of respondents said it took them more than three years.

Overall, technology is helping marketers in a variety of areas. It’s making it much more straightforward to personalize at scale, according to September 2015 research from Econsultancy and RedEye. In fact, more than three-quarters of client-side marketers worldwide said just that.

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