« Return to Mobile Website

Newsletter Sign-Up

Contact Sales

Gaming's Reach Extends Far Beyond Kids

Older gamers favor PCs over mobile devices, consoles

Casual online and social games have brought video gaming to wider demographics than ever before. And according to a November 2013 report from the Entertainment Software Association (ESA), nearly half of US adults over 50 played video games.

These older gamers have not yet fully embraced mobile platforms for their game-playing, however—or more traditional devices like consoles. The poll found that seven in 10 gamers over 50 used a PC to play, while four in 10 used a phone or other mobile device. Only about one-quarter of respondents played games on a console.

The report also indicated that older gamers are more likely to find out about new games and hardware through means other than the obvious digital channels. Forty-four percent of respondents said they found such information through sources other than websites, while 38% named websites as a popular means of finding out about new games and gaming equipment. Ads were less effective, named by 27% of those polled, and only 20% of respondents said they tried games before purchasing them.

Data does show, however, that older gamers are clearly influenced by their children. More than six in 10 respondents said that their kids had at least some influence over how they learned about new games and related technology. And 63% said children influenced their gaming-related purchasing decisions.



  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.