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When it comes to time spent using the mobile internet, apps continue to grab an overwhelming majority of US consumers’ time: 2 hours and 19 minutes daily, or 86.0% of the total time spent with a mobile device each day, according to Q1 2014 data from Flurry. Browsers accounted for just 14.0% of time spent, with 22 minutes per day.
Gaming apps grabbed the largest share of consumers’ time spent with apps, boasting nearly one-third of the total.
The large amount of time spent with gaming apps correlates with the fact that the category had the highest share of mobile app downloads worldwide in the Apple App Store and Amazon Appstore, as well as on Google Play devices, according to February 2014 research by Distimo.
Games claimed 41.2% of all Google Play device installs, compared with 7.6% for second-place communication. On top of that, the gaming category accounted for 90% of revenues on the platform.
Generating 74% of revenues, gaming apps represented 40.6% of total downloads on the Apple App Store. Even more impressive, the category accounted for a whopping 61.3% of downloads on the Amazon Appstore.
Despite the popularity of gaming apps, Flurry suggested that advertiser dollars didn’t line up with time spent. While Flurry reported that Google claimed 18% of time spent on mobile, it took in nearly half of mobile ad revenues worldwide in 2013, eMarketer estimates. Meanwhile, “other” apps, which include those related to games, garnered 65% of consumers’ time spent with mobile, but saw a much smaller share of ad investments, with 33%.
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