In the US, Facebook will account for 6.5% of all online ad spending
Growth in Facebook ad revenues may be slowing, according to eMarketer estimates, but they will still swell more than 60% this year to reach $5.06 billion worldwide, after posting growth of 68.2% in 2011.
By 2013 and 2014, growth rates will dip significantly, and by the end of eMarketer’s forecast period worldwide revenues at the social networking giant will be just shy of $8 billion—more than double 2011 revenues.
In the US, Facebook will take in $2.58 billion this year, or 51% of its total worldwide revenues. That’s down from 55% in 2011 and will drop further, to 49%, in 2013 and 2014 as international markets make up a larger share of Facebook’s ad revenues. This year, Facebook will account for 6.5% of all online ad revenues in the US, up from 5.4% in 2011. Its share will rise to 7.1% in 2013 and 2014.
Advertising, which made up nearly all of Facebook’s worldwide revenues in 2009 and 95% of the total in 2010, still represents the lion’s share of the social networking site’s income, even as that percentage continues to shrink every year. In 2011, eMarketer estimates, 85% of Facebook’s global revenues came from ads, with the remainder coming from Credits and other sources. By the end of 2012, advertising’s share will again sink slightly, to 83% of the total.
Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.
Check out today’s other articles, “Revenue Gains Push Facebook to Top of US Display Ad Market” and “UK Brands Find Success with Loyalty Programs.”