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Facebook Helps Get One in Five People Worldwide Socializing on Online Networks

1.43 billion will use a social networking site this year

Just as Facebook CEO Mark Zuckerberg predicted, the world is becoming more social. There will be 1.43 billion social network users in 2012, a 19.2% increase over 2011, eMarketer predicts—amounting to a substantial share of the world’s entire population.

“The strength of social networking as a worldwide online activity cannot be understated,” said Debra Aho Willamson, eMarketer principal analyst and author of the new report, “Worldwide Social Network Usage: Market Size and Growth Forecast.”

In 2012, 63.2% of internet users will visit a social network at least once a month, rising to 67.6% in 2013 and 70.7% in 2014. At those user rates, one out of every five people in the world will use a social network this year, and one in every four will do so in 2014.

Facebook is a leading reason for the growth; it has rapidly expanded in markets such as Brazil, India and Indonesia, gaining new users and poaching from longstanding local favorites like Google’s orkut. In 2012, 837.3 million people worldwide will use Facebook, a 27.4% increase from 2011.

Three of the five top social networking markets in 2012 are also among Facebook’s largest markets—the US, India and Brazil. But the absence of China and Russia from the list means Facebook still hasn’t conquered the world.

The US is still by far the leader in Facebook users with 141.2 million in 2012, although that base is growing the slowest among key countries. India will have the second largest Facebook population, with 68.1 million users this year, followed by Indonesia (49.1 million) and Brazil (45.4 million). Mexico will be the fifth largest, with 25.6 million users.


The full report, “Worldwide Social Network Usage: Market Size and Growth Forecast,” also answers these key questions:

  • How big is the worldwide social networking audience?
  • How does usage compare among the world’s regions?
  • Which countries have the largest social networking user base?
  • Which countries are experiencing the most rapid growth?
  • Will Facebook continue its march to global domination?

This report is available to eMarketer corporate subscription clients only. Total Access clients, log in and view the report now.


Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.

Check out today’s other articles, “Gwyneth Paltrow Does Dinner on One Kings Lane” and “Top Websites Correlate with Influential Brands in Canada.”

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