Schedule a Tour
Does My Company Subscribe?
When choosing where to dine, it comes down to the menu, not the restaurant, according to a December 2013 study by JiWire.
More than one-third of US mobile Wi-Fi users polled said that menu information in a mobile ad was the most likely to influence them to eat at a restaurant. Sales or coupons, often considered good methods to drive restaurant traffic, ranked second, at 24%, and location was actually third—indicating that people may be willing to drive a little farther to get something that looks tasty.
Nearly half of consumers had tried a new restaurant or menu item based on a mobile ad, and three-quarters said they were more likely to try a new menu item after seeing a mobile ad for it.
Because quick-service and casual dining restaurants had seen success with menu-focused ads, this was one of the primary ad creative focuses used, claiming the majority of banner ads.
Join eMarketer for a free webinar:
Thursday, July 9, 1pm ET
Space is limited.
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.