« Return to Mobile Website

Newsletter Sign-Up

Contact Sales

In Brazil, Over Half of Banking Transactions Are Digital

Mobile still a small share of digital banking transactions

According to data released in December 2013 by Federação Brasileira de Bancos (FEBRABAN), 51.0% of all H1 2013 banking transactions in Brazil happened via internet-connected devices. This was only a slight increase over the 46.0% recorded during H1 2012, but it still marked a shift toward the majority of banking transactions in the country being digital.

At 45.0% of all banking transactions, computer-based banking accounted for almost the entirety of digital banking in Brazil during H1 2013, up from 43.0% one year prior. Over the same period, the share of mobile banking transactions registered slightly higher growth compared with computer banking, expanding from 3.0% to 6.2%.

While retaining much room for growth, Brazil has been reported as one of the leading online banking countries in Latin America in terms of time spent. In July 2013, IBOPE Media found that 39.3% of the country’s internet users—or 22.1 million consumers—engaged in online banking.

This was a 20% year-over-year increase—and further evidence of the trend observed in FEBRABAN’s numbers.

SHARE

SHARE THIS

  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »