Schedule a Demo
Does My Company Subscribe?
According to data released in December 2013 by Federação Brasileira de Bancos (FEBRABAN), 51.0% of all H1 2013 banking transactions in Brazil happened via internet-connected devices. This was only a slight increase over the 46.0% recorded during H1 2012, but it still marked a shift toward the majority of banking transactions in the country being digital.
At 45.0% of all banking transactions, computer-based banking accounted for almost the entirety of digital banking in Brazil during H1 2013, up from 43.0% one year prior. Over the same period, the share of mobile banking transactions registered slightly higher growth compared with computer banking, expanding from 3.0% to 6.2%.
While retaining much room for growth, Brazil has been reported as one of the leading online banking countries in Latin America in terms of time spent. In July 2013, IBOPE Media found that 39.3% of the country’s internet users—or 22.1 million consumers—engaged in online banking.
This was a 20% year-over-year increase—and further evidence of the trend observed in FEBRABAN’s numbers.
Join eMarketer for a free webinar:
Thursday, July 28, 1pm ET
Space is limited.
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.