In Brazil, pay-to-play digital gamers are already a majority
A 2013 forecast by SuperData Research highlighted Brazil as the leading market in Latin America’s $3.9 billion digital game industry.
With a regional market share of 62%, Brazil’s $1.4 billion in revenues has also made the country the fifth-largest game market in the world, including revenues for downloadable content on PCs and consoles, free-to-play mobile games and social network games.
According to SuperData Research, Brazil’s large population and high internet penetration rate have the country’s digital games market poised for intense growth of some 74% in the next couple of years, and estimates total revenues will reach $2.4 billion by 2015.
On the consumer side, a September 2013 study by university Escola Superior de Propaganda e Marketing (ESPM), research company Blend New Research and game developer Sioux found that already a majority of digital gamers in Brazil—53%—have paid for downloadable games, although a much larger share of 81% had only downloaded free games.
Among those who had paid to download and play a game, 86% said they were satisfied with the purchase, and 65% even thought prices were either reasonable of cheap, suggesting a high potential for recurring customers among digital game buyers in Brazil.
The study also showed that 77% of digital gamers in the country are willing to play ad-supported games, indicating further monetizing opportunities for the industry in Brazil, even if 62% of respondents still bothered by in-game advertising.