Mobile internet grabs a greater slice of page views in Central and Eastern Europe
Mobile internet usage is surging in Central and Eastern Europe, with mobile accounting for 2% of total online page views in the Ukraine, 2.1% in the Czech Republic and 4.2% in Slovakia in October 2011, according to Warsaw-based online research company Gemius.
Gemius found that the majority of mobile internet page views in the countries in Central and Eastern Europe that it tracks—Bulgaria, the Czech Republic, Hungary, Poland, Russia, Slovakia, Slovenia and the Ukraine—came from Apple’s iPad and iPhone devices, while Samsung’s Galaxy S and Galaxy S II devices came in third and fourth, respectively.
eMarketer estimates there will be 210.9 million internet users in Central and Eastern Europe, including Russia, by the end of this year. The figure is forecast to reach 270.8 million in 2016. If current trends continue, a large portion of those users will access the web via a mobile device.
eMarketer’s internet user estimate includes users of any age who access the internet from any location via any device, including mobile, at least once per month.
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