Canada may not be at the top of the list of countries sending 4G-enabled mobile internet traffic out into the ether, but based on Q2 2014 data from Netbiscuits, 4G traffic levels aren’t too shabby, either.
Canada came in fifth by this metric—below South Korea and the US, which were the only two countries with a majority of mobile internet traffic coming through via 4G channels—at 43%. That may be less than half of all mobile internet traffic, but when compared with much of the rest of the world, these levels are respectable, if not stellar.
And just as 4G mobile internet traffic runs the gamut around the world, so do the most popular screen dimensions.
While broader industry metrics may vary, mobile internet traffic on the Netbiscuits platform was most likely to come from mobile devices with screen dimensions of 960x640 if it came from Canada—a size that accounted for nearly 28% of all mobile online activity in the country on the platform.
While South Korea, the US and China boasted larger dimensions as their most common, Canada shared its top size with the UK. Marketers should be aware of how variation in screen size might affect their ad format choices.
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