The ad market in Japan grew 4.0% in the fiscal year ending in March 2014, according to research from the Nikkei Advertising Research Institute and the Japan Center for Economic Research (JCER). And the brightest spot by far is internet advertising.
Traditional ad spending in Japan dipped in fiscal 2011 and since then has grown sluggishly at less than 2% per year. Meanwhile, growth expected this year in internet advertising is nearly 10%.
TV is still growing its ad dollars, according to the research, but by a meager 2.2% this year. Aside from transit advertising, predicted to grow 0.2% in FY 2014, that’s the only source of ad spending growth outside the internet—leaving TV as the only medium categorized as “traditional” that’s actually growing.
Newspaper, radio and magazine advertising are all expected to go down this year, though not by much, and spending on fliers and direct mail is expected to remain stable.
Learn more about eMarketer data and insights »
Thursday, January 29, 1pm ET
Click to Register. Space is limited.
Join eMarketer for a free webinar:
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.